Once considered an out-of-date fashion don’t, the fanny pack is currently having a big comeback. Stars like Serena Williams and Lil Wayne have been seen donning the now chic accessory and it was even spotted on the Victoria’s Secret® Fashion Show runway. What’s more, fanny packs made up 25% of accessory sales growth from January to October 2018.
Many people love the hands-free convenience and versatility—some fanny packs convert to shoulder and/or crossbody bags (that can be worn across the front or back). Whatever the reason for its popularity, here’s some creative ways to incorporate fanny packs into your next trade show:
- Staffer survival kits: Those setting up or manning a trade show booth need to be prepared for anything. A promotional fanny pack, like the Travel Waist Pack is perfect for emergency supplies like cleaning wipes, tissues, breath mints, ibuprofen, and repair supplies like a sewing kit, multi-tool and tape. Be sure staff also has access to everything they need to make a sale—business cards, company literature, giveaways and more. The Deluxe Fanny Pack can carry these items and more. It even has a water bottle pocket so staffers stay hydrated while they walk the floor, network and drum up business.
- Swag bags: Greet your guests with a gift. The neon fanny pack is a great way to get your name seen. To really impress them, fill a bag with items they’re sure to appreciate while roaming the trade show floor. Load up the Koozie® bag, with a bottle of water, energy bar and a pack of gum. You could also include a coupon or discount if they make a purchase from you during the show.
- Tourist treats: A lot of trade show attendees travel many kilometres. Treat guests visiting from afar with a travel-friendly gift. Tuck a mini first aid kit, some charging cables and a coupon for a free drink or appetizer at the hotel lounge into this sleek travel pack.
If you’re searching for a trade show giveaway that offers versatility, function, fashion and fun, the promotional fanny pack is the way to go. This trending accessory will broadcast your logo on the trade show floor and off.
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