Every month, 90,000 people search for unboxing videos on YouTube®. And there are nearly 40 unboxing videos that individually have more than 10 million views. Basically, unboxing is a live-action review—and a way to get thousands of eyes on your product. A fun unboxing experience, with some small business giveaways, can turn into a far-reaching, long-lasting marketing opportunity. And when an unboxing experience is creative enough to share on social media, your marketing efforts reach even further.
Perfect your packaging
One of the best ways to make sure your box is worth sharing is to create a series of small surprises. This not only makes the box more fun to share, it gives you more branding opportunities. Try this step-by-step approach:
- Make sure the shipping box features your name on the outside.
- Set up the inside of the box with flaps or include several smaller boxes that allow the customer to discover each piece of their order.
- Add another layer of branded colours and protection by wrapping items in coloured tissue paper. Fun fact: One study showed that 77% of participants felt joy or surprise after seeing branded tissue paper.
Use stickers to seal the deal
Stickers are an entertaining small business giveaway that pull double duty. They can enhance your packaging and function as a gift. Use stickers in your brand colors to close a box or hold tissue paper in place. And include full-colour stickers as a thank-you giveaway that customers can put on their laptop, give to their kids or pass along to friends.
Make it personal
Nothing shows gratitude like a handwritten note. A short handwritten thank-you card is a great way to show your appreciation for your customers. Be sure to include one in all your packages. The personal touch is to create a sharable moment for social media.
Include something extra
According to one study, 43% of shoppers said they were more likely to buy again when their box contained a surprise thank-you giveaway. When it comes to picking that perfect promo item, the sky is the limit. Select something fun like customized temporary tattoos or something useful like a bottle opener device charger. Or pick something on theme with your brand or products. If you’re selling pet supplies, for example, include an easy-to-transport bowl.
An experience worth sharing
A great unboxing experience gives your customers what they love: a surprise worth sharing. With the right mix of creative packaging and small business giveaways, you can turn your box into a memorable event.