Your guide to meaningful small business community involvement – Canada
Engaging with the community helps create connections that can help small businesses thrive. Find out how ...
Why micro-influencers are a fantastic fit for small business – Canada
If your small business is looking for ways to build the community’s trust, improve brand awareness or i...
Video testimonials: How to transform current customers into spokespersons – Canada
Video testimonials are an effective tool to grow your clientele. Read how promotional products for small ...
Unpack these ideas for a share-worthy unboxing experience – Canada
Every month, 90,000 people search for unboxing videos on YouTube®.
Top 5 ideas for branded corporate gifts to make a lasting impression – Canada
As you’re brainstorming branded corporate gift ideas for clients and prospects, remember that sending g...
Tips for investing in employees to grow your business in the new year – Canada
Investing in employees is a great way to grow a business. Boost your bottom line by offering better benef...
The pros and cons of peer performance reviews – Canada
If you are wondering if peer performance reviews would be a good idea for your business, learn the pros a...
The best small business giveaways to celebrate BDC Small Business Week – Canada
Make the most of Small Business Week 2022 with our updated annual list of ideas and small business giveaw...
Stand out from the crowd: The best holiday gift ideas for clients – Canada
If you’re looking for the best holiday gift ideas for clients, we offer ideas that’ll help you choose...
Staff recognition gifts to show gratitude this holiday season – Canada
Showing employees you care has many benefits. We share staff holiday gift ideas that will send employees ...
Social media engagement tips that are worth the share – Canada
It may come as no surprise that 94 percent of small businesses use social media for marketing.
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Show you care with a strong cause marketing strategy – Canada
Doing good in the community is good for business. We share tips on creating a cause marketing strategy, f...
Sell to their senses for an unforgettable experience – Canada
When you extend your brand to all five of the senses, you create an experience that customers won’t soo...
Recruitment tips and giveaways to target top talent – Canada
When it comes to running a small business, hiring is a good news/bad news situation. On the one hand, it ...
Preventing burnout in the workplace: How to keep employees healthy and productive – Canada
Accomplishing quality work and managing workload starts with an employer that prioritizes preventing burn...
Organize Your Office with a Little Spring Cleaning – Canada
Spring has sprung! That means it's time to organize your office and tidy up. Get started by checking out ...
Marketing your small business to a big-city audience – Canada
Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...
Kick your new sales year into high gear – Canada
As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...
Incentives for survey participation – Canada
Surveys are truly a win-win scenario for businesses and consumers. Customers offer you feedback that yo...
Hybrid Workforces: Continuing the blended work model – Canada
As many companies transition to a hybrid workforce, you may be wondering how to make this process easier ...
How to thrive during a recession – Canada
Knowing how to thrive during a recession is a lot like knowing how to thrive during economic booms. We sh...
How to snag customers with geofencing – Canada
Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...
How to repurpose content to reel in more leads, get double duty and more – Canada
Whether you have a website full of valuable content or just a few pieces, repurposing your content saves ...
How to provide excellent customer service—even when you’re short-staffed – Canada
Even when you’re short-staffed, customers will still expect good service. We offer helpful ideas on how...
How to kick off same-day delivery services for small businesses – Canada
Same-day delivery is one investment too good to pass up. Check out why this play is a smart call. Plus, g...
How to keep it Zen: Tips and wellness giveaways – Canada
Owning a business and hard work go hand-in-hand. These self-care tips and wellness giveaway ideas can hel...
How to improve customer relationships by focusing on details – Canada
The little details can make all the difference with your clients. We share tips on how to improve custome...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to encourage staff to generate new ideas – Canada
Help your team improve your organization by thinking of fresh ideas, enhanced processes and more. We disc...
How to drive customer traffic to your door during road construction – Canada
Did you know that Canada’s road network is long enough to circle the equator more than 19 times? That�...
How to create loyal customers for life – Canada
Get a band of customer advocates behind your brand and watch your profits skyrocket. We offer 7 helpful i...
How to create customer surveys people want to answer – Canada
A survey can help you easily learn more about your customers’ wants and needs. We offer tips to create ...
How to build your small business: 5 smart tips – Canada
Scaling a small business is important for longevity. Although involved, it doesn’t have to be difficult...
How to be a Good Manager – Canada
Amazing leaders share several commonalities. Discover the top traits a good manager possesses.
How to assemble an effective advisory board and why you need one – Canada
Having an advisory board can give your business a competitive edge. See how to build one and how to show ...
Hiring a marketing agency: Pros, cons and tips – Canada
Trying to determine whether to keep your marketing in-house or hire a marketing agency? We offer a list o...
Grow your reach with marketing campaign ideas for small business – Canada
It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.
Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada
To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...
Fun holidays to celebrate throughout the year – Canada
Celebrate little-known fun holidays to capture customers’ attention and boost employee morale. Small bu...
Four practical steps to fast customer service recovery – Canada
From unhappy customer to loyal brand follower—train your team to handle sticky situations with these pr...
Eye-Catching Small Business Displays – Canada
With a little creativity and some promotional products for small business, you can pull off a wow-worthy ...
Dive into the digital age and go paperless! – Canada
Did you know the Ontario Government’s Treasury Board Secretariat projects it will save $26,200 a year j...
Customer retention tips that bring people back for more – Canada
Turning first-time customers into repeat customers is a critical business builder.
Creative employee recognition ideas for a digital world – Canada
As the world becomes increasingly digital, so must the way we express gratitude to our team. Creative emp...
Collect your money—offer mobile pay to customers and clients! – Canada
Times have changed—and so has technology. According to one survey, 50% of people carry cash less than h...
Co-marketing: The smart strategy to expand your reach! – Canada
Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...
Clever welcoming ideas to warmly receive new hires – Canada
All too often, current employees aren’t aware a new team member is starting work on a given day.
Captivating contests and prizes to engage your audience – Canada
Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...
Bleisure travel: Mix business with pleasure – Canada
Encourage staff to fit some personal time into their business trips with these bleisure travel tips.