Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...

Suzanne recommends ...

Moleskine: Make the “write” impression with notebook giveaways

Moleskine notebook giveaways from 4imprint are a great promotional choice when you are looking to make ju...

Andy shares ...

Promotional Products Work – Canada 2nd Edition

4imprint customers tell you how they have used promotional products to grab attention, grow their busines...

Shaun chooses ...

Promotional Products Work 9th Edition

4imprint customers tell you how they use promotional products to grow their business or organization or e...

Andy suggests ...

How to use Beacon Technology at a Trade Show

This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...

Sarah recommends ...

Promotional Products Work 10th Edition

4imprint Customers tell you how they have used promotional products to grab attention, grow their busines...

Tiffany writes ...

How promotional products work

Wondering how well promotional products work? These 5 jaw-dropping facts will show you just how effective...

Alysia recommends ...

How to Carry Out Trade Show Planning for Sure-Fire Success

Is trade show planning a challenge for your team? A thorough trade show planning checklist helps makes pr...

Danielle likes ...

Make your Mark with these Business Card Alternatives

Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...

Kathi describes ...

Must-Have Technology for Trade Show Travel

The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...

Amy discusses ...

Get to the Core of Your Organization’s Values – Canada

Core business values are an important part of a business’ culture. This article explores the importance...

Sarah recommends ...

Get to the Core of Your Organization’s Values

Core business values are an important part of a business’ culture. This article explores the importance...

Sarah shares ...

The best trade show giveaways to keep your brand front and centre

For what’s trending in trade show promo items that keep your brand front and centre with customers, loo...

Sarah recommends ...

3 ways to drive engagement with 360 video marketing – Canada

Are you looking to drive engagement and wow visitors while at your next trade show or event? Try adding 3...

Tiffany recommends ...

3 ways to drive engagement with 360 video marketing

Are you looking to drive engagement and wow visitors while at your next trade show or event? Try adding 3...

Sarah discusses ...

6 promotional items under $1 to help generate leads

If you have a small marketing budget, choose promotional items under $1. These inexpensive giveaways get ...

Sarah shares ...

Tips for selecting the best parade giveaways and ideas

Make your organization the star of the parade with show-stopping parade giveaways. Here’s how to find p...

Sarah suggests ...

4 unique ways to use promotional umbrella giveaways

Umbrella giveaways are popular, useful and get impressions. Beyond shielding from the sun and rain, here ...

Amy describes ...

Make the most of your trade show experience – Canada

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Andy recommends ...

Make the most of your trade show experience

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Sarah shares ...

The best outdoor promotional items for outdoor events

With people out and about all summer long at festivals, fairs and picnics, see how to boost your brand wi...

Matt recommends ...

The Science of Successful Brand Storytelling in Marketing

When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...

Casey digs ...

amplify: Mergers and Acquisitions

October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...

Make marketing magic with these 4 fundamentals

In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...

Reach customers year-round with promotional gift items

Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...

Tiffany describes ...

5 money-saving tips for entertaining clients – Canada

Try these budget-friendly ways to entertain clients with inexpensive gifts.

Brian suggests ...

5 money-saving tips for entertaining clients

Entertaining clients doesn't have to empty your organization's wallet. These tips, from setting a budget ...

Amanda recommends ...

Grow your business relationships

We all know finding new customers is an essential component to successful business growth. But how do we ...

Sarah recommends ...

Effective Trade Show Planning Part 2 – Start Shopping Around

Start shopping around and reap the benefits of planning ahead. 3 to 6 months out is ideal for choosing ho...

Shaun digs ...

amplify: Get more referrals with marketing giveaways

If you’re looking to up your referral game, here are some helpful ideas, important statistics and a gre...

How to keep customers flowing through your sales pipeline

Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...

How to strengthen your brand with local marketing

Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...

Erika recommends ...

#SwaggingRights Campus Village

A marketing need + happenstance = a unique advertising partnership. See how Campus Village in East Lansin...

Tiffany suggests ...

Advantageous ways AI can power up customer interactions

One study estimated that by 2020, 85 percent of customer interactions will occur with no human involvemen...

Sarah discusses ...

Advantageous ways AI can power up customer interactions – Canada

The use of artificial intelligence (AI) in customer service is on the rise, and it’s likely more common...

Amanda writes ...

Bite-size ads keep them coming back for more – Canada

A quick laugh. A heart-tugging moment. A fabulous feature. You can choose to highlight any one of these t...

Shaun recommends ...

Bite-size ads keep them coming back for more

In 2016, Google® launched a new ad format called bumper ads.

Tiffany discusses ...

5 content marketing strategies to boost engagement – Canada

This article offers five new ways to market your content, plus some promotional giveaway ideas to support...

Matt discusses ...

5 content marketing strategies to boost engagement

If you're one of the many organizations already engaged in content marketing, you may be looking for some...

Sarah recommends ...

Trade show follow-up trends 2019

While 2/3 of organizations attend to generate leads and 1 in 5 go to close sales, this research finds tra...

Elizabeth describes ...

Personalize the customer journey for a smooth ride down the sales funnel

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Amy writes ...

Personalize the customer journey for a smooth ride down the sales funnel – Canada

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Adam describes ...

6 virtual trade show ideas to pour into your sales funnel – Canada

Online trade shows keep costs down and create more customer interaction. We share six virtual trade show ...

Carrie recommends ...

6 virtual trade show ideas to pour into your sales funnel

Trade shows have always been an excellent place for companies and clients to come together.

Cindy writes ...

Live streaming tips for introducing a new product – Canada

Launch your new product for customers to see no matter where they are! We share live streaming tips that ...

Gail likes ...

Live streaming tips for introducing a new product

Introduce your latest product to audiences no matter where they are. We share live streaming tips to rais...

Anabel writes ...

Trade show alternatives that reach beyond the exhibit floor

When the show can’t go on, find new ways to bring your products and services to your customers using tr...

Barb shares ...

Trade show alternatives that reach beyond the exhibit floor – Canada

Trade show alternatives give you the opportunity to share products and capture sales leads even when even...

Molly chooses ...

How to make the most of hybrid events

When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...

Angie describes ...

How to make the most of hybrid events – Canada

With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...