Strengthen your health system’s culture by promoting high-quality care – Canada
As a healthcare organization, promoting a culture of high-quality care can fire up employee engagement an...
3 places HR can use branding to make a big impact – Canada
According to Everyone Social, when seeking employment, 84% of applicants say a company’s reputation is ...
one by one® story: The Nook Children’s Program
The Nook Children’s Program provides kids a safe place to go after school. See how they're is using wat...
Follow-up tools to turn trade show prospects into customers – Canada
With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...
Summer promotional items to make your summer event sizzle
Craft a sizzling-hot event with summer promotional items. Summer giveaways like photo props, décor and d...
How to deliver data findings for a maximum impact – Canada
Data plays a critical role in every company. It explores marketing trends and helps determine what custom...
How virtual reality can enhance the patient experience – Canada
If you’re looking to incorporate VR in your practice, we have creative ideas—and some healthcare give...
Implement personalized learning to meet students’ needs – Canada
Personalized learning for the win! This teaching approach is a great way to meet individual educational n...
5 fun ways to improve and personalize customer service – Canada
Studies have shown 86 percent of buyers will pay more for a great customer experience.
Get youth engaged in government with these ideas and student giveaways – Canada
These ideas, coupled with student giveaways, can help educate young people about all the things their gov...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
Simple ways to increase recurring donations throughout the year – Canada
Recurring gifts help you run your organization more effectively. With a simple donation setup, a lot of g...
one by one® story: St. John Ambulance York Region
St. John Ambulance York Region has a long history of community volunteering. See how the nonprofit uses p...
Safety promotional item ideas to reward and promote sound practices
Safety should be everyone’s top priority. See how to improve the safety of your employees using helpful...
Micro-credentialing programs put teachers at the top of the class – Canada
With a new micro-credentialing program and some training giveaways, your educators will be better able to...
Turn information into interaction with experiential marketing – Canada
Trade shows are often crowded with booths, so making yours stand out is key.
Strategies to provide a better customer-focused online experience – Canada
s more services move out of your offices and onto the internet, citizens will come to expect online inter...
Does your nonprofit need an app? – Canada
About 76 percent of Canadians own a smartphone, and 1 in 5 internet users access the web exclusively on t...
Help employees succeed by focusing on the ‘human’ in human resources – Canada
Like all companies, your organization is made up of people with personal needs and abilities. By showing ...
Employee handbook do’s and don’ts to get staff on the same page – Canada
Studies show that only 49 percent of employees in mid-sized businesses understand their HR policies well....
Co-marketing: The smart strategy to expand your reach! – Canada
Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...
Improve patient communication by identifying different personas – Canada
Provide better care for patients by understanding different personas and how to communicate with them. Fo...
Company picnic giveaway ideas to pack for your outdoor event
Help staff take a break and make connections. These company picnic giveaway ideas let you create a fun-fi...
Bite-size ads keep them coming back for more – Canada
A quick laugh. A heart-tugging moment. A fabulous feature. You can choose to highlight any one of these t...
Effective communication strategies to engage parents and teachers – Canada
If everyone spent three minutes reading and responding to each of those emails, they would spend more tha...
Snag valuable face time in a digital world – Canada
More than 4 billion people across the globe use the internet. In Canada, 76 percent of the population use...
How to plan a parade that’s one for the books – Canada
If you’re tasked with planning your agency’s parade entry—or the entire parade—here are several t...
How to build the best committee for your nonprofit – Canada
We’ve put together a simple set of tips along with nonprofit swag that will help you build productive c...
How to drive customer traffic to your door during road construction – Canada
Did you know that Canada’s road network is long enough to circle the equator more than 19 times? That�...
4 Ways to help patients remember post-visit instructions – Canada
You can help patients retain their post-visit instructions with these simple tips. Use some healthcare pr...
Boost employee loyalty with personalized benefits – Canada
If you’re looking to personalize your employee benefits, keep reading for a few ideas and some employee...
one by one® recipient Rock Solid Refuge helps youth with promotional products for students
Rock Solid Refuge, a nonprofit that helps youth overcome addiction and other issues, used a 4imprint one ...
Recognize great staff with employee of the month gifts
Staff who feel appreciated are more loyal and productive. Regularly recognize your team with appreciative...
Advantageous ways AI can power up customer interactions – Canada
The use of artificial intelligence (AI) in customer service is on the rise, and it’s likely more common...
4 notable ways everyone benefits from collaborative learning – Canada
Collaborative learning is an approach to teaching that involves people working together to reach a common...
Make your neighbourhoods shine with a community cleanup – Canada
Cleaning up a community doesn’t just lower crime and add value to a neighbourhood, it also brings peopl...
Little-known tools that reduce event-planning stress – Canada
With these helpful tools, planning and hosting your organization’s next big event will be a breeze. Don...
Better your hiring process using remote interviews – Canada
Virtual interviews are convenient and affordable, saving both recruiters and recruits time, money and ene...
United Way of Trail and District uses sticker giveaways from a one by one® grant to bond with donors
See how the United Way of Trail and District used sticker giveaways to thank the donors whose support all...
It’s a marketing remix: Classic marketing Ps with an updated twist
The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...
Recruitment tips and giveaways to target top talent – Canada
When it comes to running a small business, hiring is a good news/bad news situation. On the one hand, it ...
5 common concerns about virtual care and how to address them – Canada
Here are five of the biggest concerns users have with virtual care and how to overcome them using these t...
Sports fundraising ideas that’ll score more donations – Canada
Participating in high school sports comes with many benefits, like better overall health, teamwork skills...
Captivate their senses—and interest—with a multisensory exhibit – Canada
A study by Oxford University found that more than half of millennials feel increasingly disconnected from...
Marketing strategies to turn a customer’s pain to a customer gained – Canada
At its most basic level, marketing can be summarized in two simple statements: Customers have problems. B...
Get noticed with the best trade show giveaways
Want to catch attention at a trade show? Choose from these best trade show giveaways. Each popular item i...
Promotional product ideas from our customers – 5th edition
Learn effective ways to use promotional products to boost your brand. Our customers are sharing their bes...
4 easy ways to reach younger constituents – Canada
As the first generation raised on technology, different methods must be used to engage Millennials.
Tips to writing a winning grant proposal – Canada
If you are among the more than 170,000 nonprofit and charitable organizations in Canada, you understand t...
Travel tips to make your next business trip take off with ease – Canada
Canadian travellers took 35.1 million domestic business trips in 2016, an increase of 5.7 percent over th...