Jayne writes ...

Webinar presentation tips for more informative and engaging gatherings

Make your online gathering one for the books. Offer great information—and keep your audience focused an...

Barb recommends ...

Webinar presentation tips for more informative and engaging gatherings – Canada

Effective webinars can be online gatherings everyone will remember. Share great information while keeping...

Carrie describes ...

Product launch ideas to propel sales at the next trade show

Help your great new project get discovered at the next trade show with these product launch ideas. Includ...

Erika writes ...

4 trade show marketing trends for the new year

As a trade show exhibitor, you’re likely on the hunt for new trade show marketing ideas.

Shaun describes ...

4 trade show marketing trends for the new year – Canada

We’re sharing some of the most popular trade show trends, along with the best trade show giveaways, tha...

Jon describes ...

Tips to make the most of your trade show experience – Canada

Trade shows are busy and allow only a short opportunity to meet new clients. Hand out trade show giveaway...

Sarah likes ...

Best travel tools for your trade show team

As your team heads across the country to introduce your products and services to potential customers, use...

Amy describes ...

Best travel tools for your trade show team – Canada

According to a recent 4imprint survey, more than 50% of companies that attend trade shows go to six or mo...

Kristi describes ...

Get results with guerilla marketing for trade shows

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

Lia writes ...

Get results with guerilla marketing for trade shows – Canada

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

Lia likes ...

Promotional toys for your kids at heart

The term “trade show” sounds very grown-up.

Gina writes ...

How to make your first trade show a success

Are you thinking about adding trade shows to your sales and marketing mix?

Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

Robert recommends ...

Promotional fanny pack uses to rock your next trade show – Canada

A lot of trade show attendees travel many kilometres. Treat guests visiting from afar with a travel-frien...

Angie suggests ...

Follow-up tools to turn trade show prospects into customers

According to a survey performed by 4imprint®, 76% of companies attend trade shows to generate leads.

Amy discusses ...

Follow-up tools to turn trade show prospects into customers – Canada

With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...

Angie discusses ...

Turn information into interaction with experiential marketing

Trade shows are often crowded with booths, so making yours stand out is key.

Adam suggests ...

Turn information into interaction with experiential marketing – Canada

Trade shows are often crowded with booths, so making yours stand out is key.

Alysia shares ...

Snag valuable face time in a digital world

More than 4 billion people across the globe use the internet. In the United States, there are an estimate...

Tiffany suggests ...

Business giveaway ideas that will get your logo seen

Logos are typically the most recognized part of a business.

Andrea writes ...

Business giveaway ideas that will get your logo seen – Canada

An easily identifiable visual should remind people what your organization does and what you stand for.

Andy suggests ...

Build brand awareness with memorable trade show bags

Impress your customers by giving them trade show bags full of branded swag.

Karri discusses ...

Build brand awareness with memorable trade show bags – Canada

Over 80% of product recipients say they're more likely to work with the company that gave it to them. Cre...

Cindy recommends ...

4 quick tips to qualify trade show and event leads

Qualifying leads can save trade show exhibitors time and money. Use these tips and event giveaway ideas t...

Adam suggests ...

4 quick tips to qualify trade show and event leads – Canada

92% of trade show attendees want to check out new products. See if they’re a fit by qualifying leads wi...

Amanda recommends ...

3 types of trade show tools you shouldn’t leave home without

The best trade show swag can set your booth apart from the competition at the show.

Adam describes ...

3 types of trade show tools you shouldn’t leave home without – Canada

Are you planning to exhibit at a trade show? Fill your trade show toolbox with these must-have tools that...

Tiffany discusses ...

Your timeline to planning a successful trade show exhibit

Are you planning to exhibit your business or services at a show in the near future? Set up for success wi...

Amy writes ...

Your timeline to planning a successful trade show exhibit – Canada

Are you planning to exhibit your business or services at a show in the near future? Set up for success wi...

Amanda shares ...

Go beyond the booth: A quick guide to seminar hosting

Try our sales presentation tips, paired with the best trade show swag ideas, to attract attention to your...

Sarah recommends ...

Go beyond the booth: A quick guide to seminar hosting – Canada

We've put together sales presentation tips and trade show swag ideas to help you be a success.

Mae writes ...

Tired of Counting Sheep? Strategies for Sound Sleeping on the Road

Quality sleep is critical for overall health and performance. Choose gifts for business travelers that wi...

Tiffany shares ...

Tired of Counting Sheep? Strategies for Sound Sleeping On the Road

Quality sleep is critical for overall health and performance. Choose gifts for business travellers that c...

Alysia discusses ...

Testing a New Product? Learn How Trade Shows Can Be the Ideal Place

New products require extensive testing before going to market. Learn how trade shows can be the ideal pla...

Adam describes ...

Testing a New Product? Learn How Trade Shows Can Be the Ideal Place – Canada

New products require extensive testing before going to market. Learn how trade shows can be the ideal pla...

Andy recommends ...

Make the most of your trade show experience

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Amy describes ...

Make the most of your trade show experience – Canada

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Adam digs ...

How to Give Your Trade Show Display Booth a Refresh

How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...

Kathi describes ...

Must-Have Technology for Trade Show Travel

The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...

Zach recommends ...

Sustainable Giveaways and Practices for a Zero Waste Event – Canada

Learn how to eliminate the amount of trash generated at your next trade show by hosting a zero waste even...

Danielle likes ...

Make your Mark with these Business Card Alternatives

Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...

Andy suggests ...

How to use Beacon Technology at a Trade Show

This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...

Sarah recommends ...

Using trade show metrics to gauge success

This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...

Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...