Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Customer Loyalty Programs
Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
The Best Holiday Gifts for Employees
Great gifts for employees show them they’re valued and appreciated by your organization. Check out thes...
Work from Home Policies Encourage Telecommuting Success
Employees and employers alike can benefit from telecommuting. Work from home policies help ensure the tra...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
Organize Your Office with a Little Spring Cleaning – Canada
Spring has sprung! That means it's time to organize your office and tidy up. Get started by checking out ...
Organize Your Office with a Little Spring Cleaning
Spring is the perfect time to clean and organize your workspace. Our office spring cleaning tips for smal...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
4 Ways to Improve Productivity at Work without Extra Hours – Canada
Two in three Canadians feel overloaded at work. Learn ways to improve productivity at work without puttin...
4 Ways to Improve Productivity at Work without Extra Hours
Two in three U.S. workers feel overloaded at work. Learn ways to improve productivity at work without put...
Your guide to meaningful small business community involvement – Canada
Engaging with the community helps create connections that can help small businesses thrive. Find out how ...
Your guide to meaningful small business community involvement
Engaging with the community helps create connections that can help small businesses thrive. Find out how ...
Video testimonials: How to transform current customers into spokespersons – Canada
Video testimonials are an effective tool to grow your clientele. Read how promotional products for small ...
Video testimonials: How to transform current customers into spokespersons
Grow your clientele by encouraging current customers to leave video testimonials and thank them for their...
How to assemble an effective advisory board and why you need one – Canada
Having an advisory board can give your business a competitive edge. See how to build one and how to show ...
How to assemble an effective advisory board and why you need one
Having an advisory board can give your business a competitive edge. See how to build one and how to show ...
How to kick off same-day delivery services for small businesses – Canada
Same-day delivery is one investment too good to pass up. Check out why this play is a smart call. Plus, g...
How to kick off same-day delivery services for small businesses
Learn how to use small business promotional items to market your same-day delivery service.
How to be a Good Manager
Amazing leaders share several commonalities. Discover the top traits a good manager possesses.
How to be a Good Manager – Canada
Amazing leaders share several commonalities. Discover the top traits a good manager possesses.
5 insider tips to building an optimal mobile-friendly website
Mobile websites are becoming increasingly more important as customers shop on their phones. Tech promotio...
Marketing your small business to a big-city audience – Canada
Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...
Marketing your small business to a big-city audience
In a big city, residents are inundated with lots of messages every day. Stand out with these city marketi...
5 opportunities to generate growth in small business employees – Canada
We're sharing tips on attracting growth opportunities for small businesses.
5 opportunities to generate growth in small business employees
Finding ways to foster growth in a small organization can be hard. Try these tips to bring growth opportu...
Smart job fair tips for boosting staff recruitment
Looking to participate in a job fair? Learn several staff recruitment success tips, plus gain valuable in...
Smart job-fair tips for boosting staff recruitment
Looking to participate in a job fair? Learn staff recruitment success tips, plus gain valuable insider in...
Celebrate with giveaway ideas for Small Business Week
National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...
Clever welcoming ideas to warmly receive new hires – Canada
All too often, current employees aren’t aware a new team member is starting work on a given day.
Clever welcoming ideas to warmly receive new hires
Being the new kid in the neighborhood, at school or on the job is difficult.
3 effective places to ask for customer reviews – Canada
It’s easier than ever for prospective customers to learn about your brand. In fact, information is ofte...
3 effective places to ask for customer reviews
For many people, the most important information comes from your current customers.
Grow your reach with marketing campaign ideas for small business
From digital to outdoor marketing, there is more advertising noise today than ever before.
Grow your reach with marketing campaign ideas for small business – Canada
It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.
Incentives for survey participation – Canada
Surveys are truly a win-win scenario for businesses and consumers. Customers offer you feedback that yo...
Incentives for survey participation
Surveys are a win-win scenario for businesses and consumers. Customers offer you feedback that you can th...
Eye-Catching Small Business Displays – Canada
With a little creativity and some promotional products for small business, you can pull off a wow-worthy ...
5 steps to hosting a successful open house
An open house can be a great promotional tool for your small business, allowing you to introduce new prod...
5 steps to hosting a successful open house – Canada
These tips, combined with small business promotional items, are sure to help you host a successful event....
Market your way to the best Small Business Saturday® yet
Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...
Go big for little cost, thanks to guerrilla marketing ideas for small business
In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...
Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada
To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...
Kick your new sales year into high gear
When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...
Kick your new sales year into high gear – Canada
As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...
Social media engagement tips that are worth the share – Canada
It may come as no surprise that 94 percent of small businesses use social media for marketing.
Social media engagement tips that deserve a thumbs up
Read on to get some social media marketing ideas for small business. Then pair them with social media giv...