4 e-commerce tips for small businesses
A positive experience can contribute to brand loyalty. We offer e-commerce tips for small businesses to p...
4 e-commerce tips for small businesses – Canada
Your website, return policies and interactions with customers can impact their loyalty to your brand. We ...
Influencer marketing for nonprofits: How to choose the right influencers
Influencer marketing for nonprofits provides a host of benefits to your organization. Check out 5 ideas o...
Influencer marketing for nonprofits: How to choose the right influencers – Canada
Influencer marketing for nonprofits helps grow your supporters and further your nonprofit. Discover 5 ide...
5 easy steps to re-engage people with your email
Get back in touch with your customer list. These re-engagement strategies for email subscribers will help...
5 easy steps to re-engage people with your email – Canada
Just because people subscribe to your emails doesn’t mean they read them. Re-engage the people on your ...
5 touch-free trade show display ideas – Canada
Want to grab attention at a trade show while minimizing contact?
5 touch-free trade show display ideas
Trying to catch attention at a show when everyone is in hands-off mode can be a challenge. We offer hands...
How to use the AIDA funnel to convert leads into customers
The AIDA funnel provides you with more control over potential customers’ paths as they make their way f...
How to use the AIDA funnel to convert leads into customers – Canada
The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...
Captivating contests and prizes to engage your audience – Canada
Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...
How to get sales leads: 5 alternative ways to fill your funnel
Many businesses are thinking beyond traditional trade shows for finding new customers. We offer five crea...
How to get sales leads: 5 alternative ways to fill your funnel – Canada
Many businesses are moving beyond traditional trade shows for ways to get new sales leads.
How to make the most of hybrid events – Canada
With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...
How to make the most of hybrid events
When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...
Trade show alternatives that reach beyond the exhibit floor – Canada
Trade show alternatives give you the opportunity to share products and capture sales leads even when even...
Trade show alternatives that reach beyond the exhibit floor
When the show can’t go on, find new ways to bring your products and services to your customers using tr...
Live streaming tips for introducing a new product
Introduce your latest product to audiences no matter where they are. We share live streaming tips to rais...
Live streaming tips for introducing a new product – Canada
Launch your new product for customers to see no matter where they are! We share live streaming tips that ...
6 virtual trade show ideas to pour into your sales funnel
Trade shows have always been an excellent place for companies and clients to come together.
6 virtual trade show ideas to pour into your sales funnel – Canada
Online trade shows keep costs down and create more customer interaction. We share six virtual trade show ...
5 types of videos perfect for your small business
If you’re looking to implement video marketing, these 5 types of videos, along with small business prom...
5 types of videos perfect for your small business – Canada
Video is a powerful tool to connect with and sell to customers.
Personalize the customer journey for a smooth ride down the sales funnel – Canada
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
Personalize the customer journey for a smooth ride down the sales funnel
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
5 content marketing strategies to boost engagement
If you're one of the many organizations already engaged in content marketing, you may be looking for some...
5 content marketing strategies to boost engagement – Canada
This article offers five new ways to market your content, plus some promotional giveaway ideas to support...
Co-marketing: The smart strategy to expand your reach!
Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.
Co-marketing: The smart strategy to expand your reach! – Canada
Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...
Bite-size ads keep them coming back for more
In 2016, Google® launched a new ad format called bumper ads.
Bite-size ads keep them coming back for more – Canada
A quick laugh. A heart-tugging moment. A fabulous feature. You can choose to highlight any one of these t...
Advantageous ways AI can power up customer interactions – Canada
The use of artificial intelligence (AI) in customer service is on the rise, and it’s likely more common...
Advantageous ways AI can power up customer interactions
One study estimated that by 2020, 85 percent of customer interactions will occur with no human involvemen...
4 tips to promote local tourism
Tourism creates jobs, revenue and civic pride. Discover 4 ways to promote tourism, including using touris...
4 tips to promote local tourism – Canada
Tourism has the potential to create both jobs and revenue. Explore 4 ways to promote tourism, including u...
5 helpful online appeal tips for every nonprofit
Increase donations and recruit volunteers with stand-out digital promotions. Use these tips, and promotio...
5 helpful online appeal tips for every nonprofit – Canada
A successful digital ad campaign can bring big results. Follow these steps to snag the online audience wi...
Marketing your small business to a big-city audience
In a big city, residents are inundated with lots of messages every day. Stand out with these city marketi...
Marketing your small business to a big-city audience – Canada
Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...
How to kick off same-day delivery services for small businesses
Learn how to use small business promotional items to market your same-day delivery service.
How to kick off same-day delivery services for small businesses – Canada
Same-day delivery is one investment too good to pass up. Check out why this play is a smart call. Plus, g...
5 money-saving tips for entertaining clients
Entertaining clients doesn't have to empty your organization's wallet. These tips, from setting a budget ...
5 money-saving tips for entertaining clients – Canada
Try these budget-friendly ways to entertain clients with inexpensive gifts.
Three Ways to Use Storytelling in Your Communications – Canada
Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...
Three Ways to Use Storytelling in Your Communications
We're sharing three ways to use storytelling to open up the line of communication with your audience.
Three benefits of sponsoring community sports teams
Sponsorships can help boost your bottom line. Learn how you healthcare organization can benefit from spon...
Three benefits of sponsoring community sports teams – Canada
Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Make the most of your trade show experience
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...