How to hook customers with a great brand story – Canada
A great brand story can capture potential customers’ attention and keep them loyal. We offer ideas, lik...
6 public relations strategies to build a positive image – Canada
Smart public relations strategies can keep public perception positive even in times of crisis. We give si...
6 behind-the-scenes content ideas to strengthen customer relationships – Canada
Showcase your brand’s personality, develop deeper customer understanding and build trust by providing e...
Bring on the fun with novelty giveaways – Canada
4imprint novelty expert, Rebecca, gives the scoop on what’s fun and trending in the novelty giveaway ca...
4 ways to use marketing giveaway items to create a lasting impression – Canada
Marketing giveaway items can leave a long-lasting impression. We share ways to use them to help your bran...
The benefits of long-form content – Canada
When strategic and well planned, long-form content can reel in top-quality leads. This is just one of the...
5 co-creation tips to build better citizen participation – Canada
When you want input on improving your community, citizen participation can be an opportunity and a challe...
Promotional banner ideas to share important information – Canada
4imprint sign expert, Stephanie, shares promotional banner ideas to help spread the word about business h...
Top 10 most effective promotional products – Canada
Selecting the best giveaways for your business can be a challenge. According to research, these are the m...
4 ways to surprise and delight customers – Canada
Boost brand awareness and stay at the forefront of customers’ minds with these ideas on how to surprise...
Your promotional checklist: Selecting the right logoed gift – Canada
Selecting the right promo item lets your organization stand out. We offer an easy promo checklist to help...
How to brand packaging to actively promote your business – Canada
Sometimes unconventional methods are the best ways to present your products to customers. Try our creativ...
8 promotional product trends to boost your brand – Canada
Brand awareness is about what people feel when they think of your company. These eight promotional produc...
How to get testimonials to drive business growth – Canada
Quality customer testimonials are an effective way to generate more business. Read tips on how to get tes...
Bring cheer to customers this holiday season – Canada
As the year comes to a close, knowing how to delight customers during the holiday season can make them fe...
5 tips for launching a better virtual panel discussion – Canada
A great virtual panel discussion gets the audience thinking and talking. We share tips to help you maximi...
How corporate and nonprofit partnerships build big benefits – Canada
Corporate and nonprofit partnerships create opportunities for your business, charitable organizations and...
How to make the most of hybrid events – Canada
With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...
Trade show alternatives that reach beyond the exhibit floor – Canada
Trade show alternatives give you the opportunity to share products and capture sales leads even when even...
Nonprofit Giveaways Lend a Helping Hand – Canada
Read four inspirational stories about how charitable organizations use nonprofit giveaways to help the si...
Helpful tips and unique trade show giveaways to make a connection – Canada
The majority of people who attend trade shows come with buying power. Draw in more leads with these valua...
4 Benefits of a Career Coach – Canada
The benefits of a career coach are numerous. These tips and training giveaways can improve employee engag...
How to Have a Digital Detox with Office Promotional Items – Canada
Headaches. Dry eye. Poor posture. All this time on screens is having an impact on our workday. Office pro...
How to Use Promotional Giveaway Items in Brand Contests – Canada
From social media to team challenges, contests engage audiences of all ages and demographics. Throw in th...
How to leverage emerging social media for business – Canada
Being an early adopter of new social platforms can pay off big. Learn about the latest apps to utilize so...
Serving the community, not just customers – Canada
If taking care of the customer is job one, taking care of the community may be job two.
How to implement a culture of transparency in your marketing – Canada
What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the...
Promotional giveaways play an important role in Wheelchair Games’ success – Canada
Since 1985, two national groups—the U.S. Dept. of Veterans Affairs and Paralyzed Veterans of America—...
Trade show lighting ideas that will make your exhibit shine – Canada
Attract more visitors by using creative trade show lighting at your booth.
5 content marketing strategies to boost engagement – Canada
This article offers five new ways to market your content, plus some promotional giveaway ideas to support...
How to deliver data findings for a maximum impact – Canada
Data plays a critical role in every company. It explores marketing trends and helps determine what custom...
Persuasive influencer marketing boosts brand attention – Canada
Influencer marketing and influencer giveaways can boost visibility with an audience that’s already inte...
Data collection pro-tips to create better lead connections – Canada
Follow-ups should be timely, friendly and customized, reflecting each client’s needs, interests and pai...
Marketing strategies to turn a customer’s pain to a customer gained – Canada
At its most basic level, marketing can be summarized in two simple statements: Customers have problems. B...
Rush promotional products for when you needed it yesterday – Canada
While most exhibitors start prepping for a trade show 10 to 12 months in advance, sometimes you don’...
Perfect prize giveaways for your next event – Canada
Prize giveaways can make your event just a little more fun—and much more memorable. And, when it comes ...
Promotional apparel trends you should know about now – Canada
Whether you’re looking for the latest colours or patterns, a socially responsible brand or athleisure a...
Best tech giveaways to draw in a crowd – Canada
Technology dominates most people’s lives, and according to a 2017 promotional products industry year in...
Generous corporate thank-you gifts to express your gratitude – Canada
Everyone likes to feel appreciated, valued, liked and connected with others.
3 easy advertising giveaway ideas to promote your new product – Canada
New products need help to get customers eager to try them. Boost excitement among your customers with the...
Conference gift bag ideas that will leave a lasting impression – Canada
Looking for conference gift bag ideas? We're sharing our top tips for impressing your audience with swag ...
Branding with emotion: If you build it, they will buy – Canada
Stand out from the competition with a marketing strategy that makes real, lasting connections. Here are a...
Your timeline to planning a successful trade show exhibit – Canada
Are you planning to exhibit your business or services at a show in the near future? Set up for success wi...
Go beyond the booth: A quick guide to seminar hosting – Canada
We've put together sales presentation tips and trade show swag ideas to help you be a success.
Walk & Talk: 4 considerations for thinking on your feet – Canada
When your team begins to hit a wall, it may be time to hit the pavement!
3 tips to maximize job fair recruitment – Canada
Career fairs are a great place to discover prospective employees. Find qualified applicants with these ti...
4 practical tips for the new international traveller – Canada
Is international business travel part of your company plan? Check out these tips and suggestions on the n...
Testing a New Product? Learn How Trade Shows Can Be the Ideal Place – Canada
New products require extensive testing before going to market. Learn how trade shows can be the ideal pla...
Make the most of your trade show experience – Canada
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
3 ways to drive engagement with 360 video marketing – Canada
Are you looking to drive engagement and wow visitors while at your next trade show or event? Try adding 3...