Start spreading the news! If you have a great new product on your hands, you need to tell everyone about it. In this technology-driven climate, promotional opportunities are endless. But one of the most effective ways to draw attention to your brand is with promotional products.
About 20 percent of people make a purchase after receiving a promotional product. That’s compared to one percent of people who purchase something after watching a TV commercial and six percent who make a purchase after seeing an ad online. Using giveaways along with other promotional media can really increase your marketing effectiveness—often by as much as 44 percent!
Check out these advertising giveaway ideas you can use to spread the word.
Build your contact database
Being able to contact potential customers is a key part of promoting a new product. One of the best ways to get contact information is to simply ask for it, but make sure to offer something in return. If you get their information through social media or a website contact form, thank them with a discount or coupon.
If you connect with them at your business or at a trade show, thank them with a memorable pen. Or if you want to up the wow factor, hold a drawing and enter everyone who provides contact information. Make sure your grand prize makes a big impact—like a pair of Bluetooth® headphones.
Meet and greet
In-person meetings are one of the best ways to engage with customers and show off your product. Whether you’re local or international, find a trade show, corporate gathering or community function where you can network and meet potential customers.
Draw their attention with a fun giveaway. When it comes to trade shows, the classics are still popular, especially with millennials. In return for contact information, give away a tumbler with a unique design or a drawstring sportpack.
Build with social media
Social media can be a great way to build your brand. Start by determining your target audience. If you’re trying to appeal to those aged 30 and older, Facebook® is a good bet. If your target market is younger, Instagram® might be a better fit. Provide a specialized hashtag for customers to use when talking about your brand or product and offer discounts if they use it.
If you want to appeal to a wide range of ages, consider posting instructional videos on YouTube to show what your product does and how it is better than the competition.
It’s all about connections
By trying these promotional suggestions and advertising giveaway ideas, you’ll connect with potential customers while showcasing new products. Let the world know what you have to offer and you’re sure to see success.
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