Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
amplify: Photo Finish
A couple’s rebranding campaign used a promotional mug that created a buzz on social media giving them t...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Customer Loyalty Programs
Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
The Best Holiday Gifts for Employees
Great gifts for employees show them they’re valued and appreciated by your organization. Check out thes...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
amplify: Mergers and Acquisitions
October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...
Your guide to meaningful small business community involvement – Canada
Engaging with the community helps create connections that can help small businesses thrive. Find out how ...
Your guide to meaningful small business community involvement
Engaging with the community helps create connections that can help small businesses thrive. Find out how ...
Video testimonials: How to transform current customers into spokespersons – Canada
Video testimonials are an effective tool to grow your clientele. Read how promotional products for small ...
Video testimonials: How to transform current customers into spokespersons
Grow your clientele by encouraging current customers to leave video testimonials and thank them for their...
amplify: Meaningful ways to make an impact
Marketing budgets are tight. Check out how the #goodmom movement successfully leverages guerrilla marketi...
Celebrate with giveaway ideas for Small Business Week
National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...
3 effective places to ask for customer reviews – Canada
It’s easier than ever for prospective customers to learn about your brand. In fact, information is ofte...
3 effective places to ask for customer reviews
For many people, the most important information comes from your current customers.
Grow your reach with marketing campaign ideas for small business
From digital to outdoor marketing, there is more advertising noise today than ever before.
Grow your reach with marketing campaign ideas for small business – Canada
It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.
Incentives for survey participation – Canada
Surveys are truly a win-win scenario for businesses and consumers. Customers offer you feedback that yo...
Incentives for survey participation
Surveys are a win-win scenario for businesses and consumers. Customers offer you feedback that you can th...
Eye-Catching Small Business Displays – Canada
With a little creativity and some promotional products for small business, you can pull off a wow-worthy ...
5 steps to hosting a successful open house
An open house can be a great promotional tool for your small business, allowing you to introduce new prod...
5 steps to hosting a successful open house – Canada
These tips, combined with small business promotional items, are sure to help you host a successful event....
Market your way to the best Small Business Saturday® yet
Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...
Go big for little cost, thanks to guerrilla marketing ideas for small business
In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...
Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada
To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...
Kick your new sales year into high gear
When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...
Kick your new sales year into high gear – Canada
As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...
Social media engagement tips that are worth the share – Canada
It may come as no surprise that 94 percent of small businesses use social media for marketing.
Social media engagement tips that deserve a thumbs up
Read on to get some social media marketing ideas for small business. Then pair them with social media giv...
Co-marketing: The smart strategy to expand your reach! – Canada
Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...
Co-marketing: The smart strategy to expand your reach!
Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.
Unpack these ideas for a share-worthy unboxing experience – Canada
Every month, 90,000 people search for unboxing videos on YouTube®.
Unpack these ideas for a share-worthy unboxing experience
One of the best ways to make sure your box is worth sharing is to create a series of small surprises.
Why micro-influencers are a fantastic fit for small business – Canada
If your small business is looking for ways to build the community’s trust, improve brand awareness or i...
Why micro-influencers are a fantastic fit for small business
Micro-influencers aren’t only authentic and engaging for your brand, they are a cost-effective tool for...
5 types of videos perfect for your small business – Canada
Video is a powerful tool to connect with and sell to customers.
5 types of videos perfect for your small business
If you’re looking to implement video marketing, these 5 types of videos, along with small business prom...
How to snag customers with geofencing – Canada
Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...
How to snag customers with geofencing
Give customers a virtual tap on the shoulder with geofencing and marketing promo items. They’ll walk th...
Fun holidays to celebrate throughout the year – Canada
Celebrate little-known fun holidays to capture customers’ attention and boost employee morale. Small bu...
Fun holidays to celebrate throughout the year
Celebrate quirky, fun holidays for an experience customers and employees won't soon forget. Give away sma...
Bleisure travel: Mix business with pleasure – Canada
Encourage staff to fit some personal time into their business trips with these bleisure travel tips.
Bleisure travel: Mix business with pleasure
Bleisure travel combines company trips with personal time for staff members. Share bleisure travel tips w...
Customer retention tips that bring people back for more – Canada
Turning first-time customers into repeat customers is a critical business builder.
Customer retention tips that bring people back for more
Two-thirds of sales come from existing customers. We share customer retention tips that will bring them b...