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Market segmentation

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Customer Loyalty Programs

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Discover how to get referrals by improving client relationships.

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How to Find Your Social Mission – Canada

Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...

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How to Find Your Social Mission

Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...

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Organize Your Office with a Little Spring Cleaning – Canada

Spring has sprung! That means it's time to organize your office and tidy up. Get started by checking out ...

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Organize Your Office with a Little Spring Cleaning

Spring is the perfect time to clean and organize your workspace. Our office spring cleaning tips for smal...

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Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada

Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...

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Skip the Discounts: 5 Alternatives to Building Customer Loyalty

For small businesses, offering discounts and rebates can be a double-edged sword.

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How to assemble an effective advisory board and why you need one – Canada

Having an advisory board can give your business a competitive edge. See how to build one and how to show ...

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How to assemble an effective advisory board and why you need one

Having an advisory board can give your business a competitive edge. See how to build one and how to show ...

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How to kick off same-day delivery services for small businesses

Learn how to use small business promotional items to market your same-day delivery service.

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How to be a Good Manager

Amazing leaders share several commonalities. Discover the top traits a good manager possesses.

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5 insider tips to building an optimal mobile-friendly website

Mobile websites are becoming increasingly more important as customers shop on their phones. Tech promotio...

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How to drive customer traffic to your door during road construction – Canada

Did you know that Canada’s road network is long enough to circle the equator more than 19 times? That�...

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How to drive customer traffic to your door during road construction

Communicating early and often about impending street repairs not only prepares customers, but it also kee...

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5 ideas for delivering excellent customer service – Canada

Brainstorming ways to ensure you’re delivering excellent customer service in the new year? We offer use...

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5 ideas for delivering excellent customer service

When it comes to delivering excellent customer service, focus on relationships and taking responsibility....

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4 ways to make the most of accepting contactless payment – Canada

Thinking of accepting contactless payment? We offer 4 simple tips to make it an easy transition for you a...

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4 ways to make the most of accepting contactless payment

Customers want the convenience of contactless payment. We offer tips, like helpful signage and employee t...

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Four practical steps to fast customer service recovery

Even the most well-oiled machine can slip up. Transform negatives into positives that create loyal follow...

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Four practical steps to fast customer service recovery – Canada

From unhappy customer to loyal brand follower—train your team to handle sticky situations with these pr...

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How to build your small business: 5 smart tips – Canada

Scaling a small business is important for longevity. Although involved, it doesn’t have to be difficult...

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How to build your small business: 5 smart tips

There is more than one right way to grow your small business. We offer five effective and simple-to-imple...

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5 ways to learn and benefit from customer reviews

Your business can benefit in many ways from positive and negative customer reviews. We outline several cu...

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5 ways to learn and benefit from customer reviews – Canada

While positive customer reviews are almost always well-received, even negative reviews can provide benefi...

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Tips and customer service giveaways to amend supply chain disruptions

Even with supply chain disruptions, you can make your customers satisfied with your brand and their order...

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Tips and customer service giveaways to amend supply chain disruptions – Canada

Supply chain disruptions can cause inconveniences for customers—and your team. We offer ideas plus cust...

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The best safety promotional items to help reduce risk at home and at work – Canada

Keep your clients and employees safe from risky situations at work with the best safety promotional items...

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The best safety promotional items to help reduce risk at home and at work

Keep clients and team members safe at work, on the go and at home with the best safety promotional items....

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How to create loyal customers for life – Canada

Get a band of customer advocates behind your brand and watch your profits skyrocket. We offer 7 helpful i...

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Show sincere gratitude with thank-you giveaways – Canada

Make customers, staff, community members and investors feel special and appreciated with a token of thank...

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Show sincere gratitude with thank-you giveaways

Build strong loyalty by showing customers, staff, community members and investors how much you appreciate...

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4 ways to improve customer service today – Canada

Build strong relationships and grow your business with great customer care. We offer tips to improve cust...

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4 ways to improve customer service today

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amplify®: Customizable promo items key in cutting costs

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4 promotional safety item ideas to help prepare and prevent

Help protect customers, employees and community members by offering promotional safety items that provide...

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Material matters in cool promotional items: the charm of wood, metal, cloth and glass

When it comes to gifts, material matters. From natural wood and soft cloth to sleek metal and upscale gla...

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Create a cohesive experience with help from promotional products for customers

Providing a seamless experience across all touchpoints fosters stronger loyalty. Thoughtful promotional p...