Companies use trade shows to build connections, according to the latest issue of amplify®
Almost four out of five exhibitors use trade shows as an opportunity to build relationships, according to...
Company logo trade show apparel to up your cool factor
If your brand is not the button-down type, company logo apparel with a cool, laid-back vibe is a great fi...
Custom trade show displays that will turn heads
Sarah, 4imprint’s authority on all things trade show, shares expert tips plus custom trade show display...
Data collection pro-tips to create better lead connections
While making an initial contact is essential for a relationship, following up is even more critical.
Effective Trade Show Planning Part 1 – Set Your Trade Show Strategy
Trade shows are great opportunities for networking and marketing your organization. But it’s a serious ...
Effective Trade Show Planning Part 2 – Start Shopping Around
Start shopping around and reap the benefits of planning ahead. 3 to 6 months out is ideal for choosing ho...
Effective Trade Show Planning Part 3 – Finalize Plans
Text First impressions are important—especially on the fast-paced expo floor. Taking ample time to trai...
Effective Trade Show Planning Part 4 – Prep and Pack
Focusing on prep and packing for your trade show now can help avoid costly mistakes later.
Effective Trade Show Planning Part 5 – At The Show
Today is the day and it’s your time to shine! The time spent on the fast-paced expo floor can not only ...
Effective Trade Show Planning Part 6 – Post Show
Trade show appearances require a lot of time, money and effort on your part. Make the most of this invest...
Expert sales training techniques that will step up your game
Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...
Finding success with trade shows
This article offers tips for newbies on finding success with trade shows. Tips include developing checkli...
Follow-up tools to turn trade show prospects into customers
According to a survey performed by 4imprint®, 76% of companies attend trade shows to generate leads.
Follow-up tools to turn trade show prospects into customers – Canada
With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...
Get noticed with the best trade show giveaways
Want to catch attention at a trade show? Choose from these best trade show giveaways. Each popular item i...
Get results with guerilla marketing for trade shows
If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...
Get results with guerilla marketing for trade shows – Canada
If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...
Go beyond the booth: A quick guide to seminar hosting
Try our sales presentation tips, paired with the best trade show swag ideas, to attract attention to your...
Go beyond the booth: A quick guide to seminar hosting – Canada
We've put together sales presentation tips and trade show swag ideas to help you be a success.
Helpful tips and unique trade show giveaways to make a connection
Build a presence they can’t ignore. These valuable tips and unique trade show giveaway ideas will draw ...
Helpful tips and unique trade show giveaways to make a connection – Canada
The majority of people who attend trade shows come with buying power. Draw in more leads with these valua...
How to Carry Out Trade Show Planning for Sure-Fire Success
Is trade show planning a challenge for your team? A thorough trade show planning checklist helps makes pr...
How to choose the best trade show giveaways for your next event
Promotional products start conversations with potential clients. Discover the top trade show giveaways to...
How to Give Your Trade Show Display Booth a Refresh
How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...