Kristi shares ...

2019 Trade Show Follow-Up Trends – New Research from 4imprint

Research finds two-thirds of organizations track leads with business cards. One in 12 do lead follow-up w...

Tiffany digs ...

3 tips to maximize job fair recruitment

Attract rockstar prospective employees by following our tips on using job fair giveaways to find the righ...

Sarah discusses ...

3 tips to maximize job fair recruitment – Canada

Career fairs are a great place to discover prospective employees. Find qualified applicants with these ti...

Amanda recommends ...

3 types of trade show tools you shouldn’t leave home without

The best trade show swag can set your booth apart from the competition at the show.

Adam describes ...

3 types of trade show tools you shouldn’t leave home without – Canada

Are you planning to exhibit at a trade show? Fill your trade show toolbox with these must-have tools that...

Sarah recommends ...

3 ways to drive engagement with 360 video marketing – Canada

Are you looking to drive engagement and wow visitors while at your next trade show or event? Try adding 3...

Tiffany recommends ...

3 ways to drive engagement with 360 video marketing

Are you looking to drive engagement and wow visitors while at your next trade show or event? Try adding 3...

Sarah likes ...

3 ways trade show apparel helps you make a good impression

Choosing the right trade show apparel can make the difference between a good and great show. We offer tip...

Cindy recommends ...

4 quick tips to qualify trade show and event leads

Qualifying leads can save trade show exhibitors time and money. Use these tips and event giveaway ideas t...

Adam suggests ...

4 quick tips to qualify trade show and event leads – Canada

92% of trade show attendees want to check out new products. See if they’re a fit by qualifying leads wi...

Erika writes ...

4 trade show marketing trends for the new year

As a trade show exhibitor, you’re likely on the hunt for new trade show marketing ideas.

Shaun describes ...

4 trade show marketing trends for the new year – Canada

We’re sharing some of the most popular trade show trends, along with the best trade show giveaways, tha...

Pam shares ...

4imprint releases 2018 Trade Show Sales Survey eBook

Did you know Twenty-nine percent of respondents attend 11 or more trade shows per year? This new eBook ca...

Sarah recommends ...

amplify: Building relationships at trade shows

A recent 4imprint® survey found one of the top three reasons to attend trade shows is to generate sales ...

Tiffany digs ...

amplify: Fall 2017

The amplify Fall 2017 issue is packed with real-life ways for using promotional products to gain remarkab...

Tiffany digs ...

amplify: Tech giveaways people want today and tomorrow

Learn how to select the perfect popular technology swag. This article will help you select the ideal prom...

Danielle suggests ...

amplify®: Flashing like fireflies

One organization stands head and shoulders above other booths by using the best giveaways for trade shows...

Amie recommends ...

amplify®: Pop up anywhere

Take your brand on the road. Customers show how their promotional banners, event tents and table throws l...

Alexis describes ...

Best tech giveaways to draw in a crowd

Here are five of the best tech giveaways for trade shows, including items like power banks, Bluetooth® s...

Sarah likes ...

Best travel tools for your trade show team

As your team heads across the country to introduce your products and services to potential customers, use...

Amy describes ...

Best travel tools for your trade show team – Canada

According to a recent 4imprint survey, more than 50% of companies that attend trade shows go to six or mo...

Andy suggests ...

Build brand awareness with memorable trade show bags

Impress your customers by giving them trade show bags full of branded swag.

Karri discusses ...

Build brand awareness with memorable trade show bags – Canada

Over 80% of product recipients say they're more likely to work with the company that gave it to them. Cre...

Tiffany suggests ...

Business giveaway ideas that will get your logo seen

Logos are typically the most recognized part of a business.

Andrea writes ...

Business giveaway ideas that will get your logo seen – Canada

An easily identifiable visual should remind people what your organization does and what you stand for.

Alexis shares ...

Companies use trade shows to build connections, according to the latest issue of amplify®

Almost four out of five exhibitors use trade shows as an opportunity to build relationships, according to...

Sara chooses ...

Company logo trade show apparel to up your cool factor

If your brand is not the button-down type, company logo apparel with a cool, laid-back vibe is a great fi...

Shaun discusses ...

Custom trade show displays that will turn heads

Sarah, 4imprint’s authority on all things trade show, shares expert tips plus custom trade show display...

Robert discusses ...

Data collection pro-tips to create better lead connections

While making an initial contact is essential for a relationship, following up is even more critical.

Sarah recommends ...

Effective Trade Show Planning Part 1 – Set Your Trade Show Strategy

Trade shows are great opportunities for networking and marketing your organization. But it’s a serious ...

Sarah recommends ...

Effective Trade Show Planning Part 2 – Start Shopping Around

Start shopping around and reap the benefits of planning ahead. 3 to 6 months out is ideal for choosing ho...

Sarah recommends ...

Effective Trade Show Planning Part 3 – Finalize Plans

Text First impressions are important—especially on the fast-paced expo floor. Taking ample time to trai...

Matt recommends ...

Effective Trade Show Planning Part 4 – Prep and Pack

Focusing on prep and packing for your trade show now can help avoid costly mistakes later.

Andrea suggests ...

Effective Trade Show Planning Part 5 – At The Show

Today is the day and it’s your time to shine! The time spent on the fast-paced expo floor can not only ...

Matt describes ...

Effective Trade Show Planning Part 6 – Post Show

Trade show appearances require a lot of time, money and effort on your part. Make the most of this invest...

Expert sales training techniques that will step up your game

Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...

Alexis likes ...

Finding success with trade shows

This article offers tips for newbies on finding success with trade shows. Tips include developing checkli...

Angie suggests ...

Follow-up tools to turn trade show prospects into customers

According to a survey performed by 4imprint®, 76% of companies attend trade shows to generate leads.

Amy discusses ...

Follow-up tools to turn trade show prospects into customers – Canada

With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...

Alysia chooses ...

Get noticed with the best trade show giveaways

Want to catch attention at a trade show? Choose from these best trade show giveaways. Each popular item i...

Kristi describes ...

Get results with guerilla marketing for trade shows

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

Lia writes ...

Get results with guerilla marketing for trade shows – Canada

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

Amanda shares ...

Go beyond the booth: A quick guide to seminar hosting

Try our sales presentation tips, paired with the best trade show swag ideas, to attract attention to your...

Sarah recommends ...

Go beyond the booth: A quick guide to seminar hosting – Canada

We've put together sales presentation tips and trade show swag ideas to help you be a success.

Gina writes ...

Helpful tips and unique trade show giveaways to make a connection

Build a presence they can’t ignore. These valuable tips and unique trade show giveaway ideas will draw ...

Jason shares ...

Helpful tips and unique trade show giveaways to make a connection – Canada

The majority of people who attend trade shows come with buying power. Draw in more leads with these valua...

Alysia recommends ...

How to Carry Out Trade Show Planning for Sure-Fire Success

Is trade show planning a challenge for your team? A thorough trade show planning checklist helps makes pr...

How to choose the best trade show giveaways for your next event

Promotional products start conversations with potential clients. Discover the top trade show giveaways to...

Adam digs ...

How to Give Your Trade Show Display Booth a Refresh

How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...

Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...