3 effective places to ask for customer reviews
For many people, the most important information comes from your current customers.
3 effective places to ask for customer reviews – Canada
It’s easier than ever for prospective customers to learn about your brand. In fact, information is ofte...
4 e-commerce tips for small businesses
A positive experience can contribute to brand loyalty. We offer e-commerce tips for small businesses to p...
4 e-commerce tips for small businesses – Canada
Your website, return policies and interactions with customers can impact their loyalty to your brand. We ...
4 tips for a better hybrid shopping experience
Hybrid shopping is here to stay. Offer customers purchasing options to choose from by trying these tips t...
4 tips for a better hybrid shopping experience – Canada
People are looking for hybrid shopping options to stay long after the pandemic is over. We share tips for...
5 steps to hosting a successful open house
An open house can be a great promotional tool for your small business, allowing you to introduce new prod...
5 steps to hosting a successful open house – Canada
These tips, combined with small business promotional items, are sure to help you host a successful event....
5 types of videos perfect for your small business
If you’re looking to implement video marketing, these 5 types of videos, along with small business prom...
5 types of videos perfect for your small business – Canada
Video is a powerful tool to connect with and sell to customers.
Bleisure travel: Mix business with pleasure
Bleisure travel combines company trips with personal time for staff members. Share bleisure travel tips w...
Bleisure travel: Mix business with pleasure – Canada
Encourage staff to fit some personal time into their business trips with these bleisure travel tips.
Captivating contests and prizes to engage your audience – Canada
Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...
Celebrate with giveaway ideas for Small Business Week
National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...
Co-marketing: The smart strategy to expand your reach!
Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.
Co-marketing: The smart strategy to expand your reach! – Canada
Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...
Customer Loyalty Programs
Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...
Customer retention tips that bring people back for more
Two-thirds of sales come from existing customers. We share customer retention tips that will bring them b...
Customer retention tips that bring people back for more – Canada
Turning first-time customers into repeat customers is a critical business builder.
Eye-Catching Small Business Displays – Canada
With a little creativity and some promotional products for small business, you can pull off a wow-worthy ...
Fun holidays to celebrate throughout the year
Celebrate quirky, fun holidays for an experience customers and employees won't soon forget. Give away sma...
Fun holidays to celebrate throughout the year – Canada
Celebrate little-known fun holidays to capture customers’ attention and boost employee morale. Small bu...
Go big for little cost, thanks to guerrilla marketing ideas for small business
In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...
Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada
To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...
Grow your reach with marketing campaign ideas for small business
From digital to outdoor marketing, there is more advertising noise today than ever before.
Grow your reach with marketing campaign ideas for small business – Canada
It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.
How to create customer surveys people want to answer
Understanding customers’ wants and needs is crucial for business growth. We offer tips to create better...
How to create customer surveys people want to answer – Canada
A survey can help you easily learn more about your customers’ wants and needs. We offer tips to create ...
How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
How to repurpose content to reel in more leads, get double duty and more
Want to repurpose your content but not sure where to begin? It’s easier than you might think. We offer ...
How to repurpose content to reel in more leads, get double duty and more – Canada
Whether you have a website full of valuable content or just a few pieces, repurposing your content saves ...
How to snag customers with geofencing
Give customers a virtual tap on the shoulder with geofencing and marketing promo items. They’ll walk th...
How to snag customers with geofencing – Canada
Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...
Incentives for survey participation
Surveys are a win-win scenario for businesses and consumers. Customers offer you feedback that you can th...
Incentives for survey participation – Canada
Surveys are truly a win-win scenario for businesses and consumers. Customers offer you feedback that yo...
Kick your new sales year into high gear
When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...
Kick your new sales year into high gear – Canada
As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...
Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Market your way to the best Small Business Saturday® yet
Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...
Show you care with a strong cause marketing strategy
Building a better community can help your business. We share ideas for developing a cause marketing strat...
Show you care with a strong cause marketing strategy – Canada
Doing good in the community is good for business. We share tips on creating a cause marketing strategy, f...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Social media engagement tips that are worth the share – Canada
It may come as no surprise that 94 percent of small businesses use social media for marketing.
Social media engagement tips that deserve a thumbs up
Read on to get some social media marketing ideas for small business. Then pair them with social media giv...
The Best Holiday Gifts for Employees
Great gifts for employees show them they’re valued and appreciated by your organization. Check out thes...
The best small business giveaways to celebrate BDC Small Business Week – Canada
Make the most of Small Business Week 2022 with our updated annual list of ideas and small business giveaw...