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How to increase transactions using promotional marketing giveaways – Canada

Transactional marketing can put you on the fast track to skyrocketing sales. We offer ideas on ways to us...

Adam describes ...

How to increase transactions using promotional marketing giveaways

Marketing giveaways can be the secret sauce to highly effective transactional marketing. We offer ideas t...

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How to build buzz about public safety programs – Canada

65 percent of people are more likely to stay home after dark when they feel unsafe.

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How to build buzz about public safety programs

When citizens feel unsafe in their cities, it has a direct impact on their quality of life.

Mark writes ...

How to build brand influence in your industry – Canada

With so many brands vying for customers’ attention, it can be a challenge to stand out among the compet...

Whitney discusses ...

How to build brand influence in your industry

From using short video clips to co-branding with a top company, we offer ideas to build brand influence.

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How promotional products work

Wondering how well promotional products work? These 5 jaw-dropping facts will show you just how effective...

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High-end notebook giveaways inspire and motivate your clients and staff

Inspire customers and staff with high-end notebook giveaways and upscale journals that will remind them o...

Suzanne writes ...

Heather fabric weaves its way into trendy giveaways

Heather fabric brings colors together to produce a soft, unique shade. Recipients will love promo clothin...

Andrea describes ...

Grow your reach with marketing campaign ideas for small business – Canada

It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.

Amanda suggests ...

Grow your reach with marketing campaign ideas for small business

From digital to outdoor marketing, there is more advertising noise today than ever before.

Danielle writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada

To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...

Andy writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business

In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...

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Get growing: The role of nonprofit capital campaigns

This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...

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Fun promotional products to ‘reel’ them in

Fun promotional products can spark excitement in your brand and complement your marketing efforts. Click ...

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Fitness apparel to get your brand moving

What better time to focus on health and wellness than the start of a new year? Fitness promotional items ...

Amie discusses ...

Favorite Promotional Products to Earn #SwaggingRights®

A great giveaway can be a game changer for boosting brand awareness. See how our customers used their fav...

Mary shares ...

Favorite promotional items for grabbing #SwaggingRights®

The best giveaways let you connect with customers, celebrate employees and help the community. Our custom...

Sarah recommends ...

Effective Trade Show Planning Part 2 – Start Shopping Around

Start shopping around and reap the benefits of planning ahead. 3 to 6 months out is ideal for choosing ho...

Suzanne writes ...

Eco-friendly promotional clothing offers sustainable style

When sustainability matters, Alternative® eco-friendly promotional products can make a difference to you...

Gina suggests ...

Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...

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Customers Share Their Success with Favourite Promotional Items – Canada

The perfect giveaway creates opportunities to connect. Customers share their favourite promotional items ...

Sandy writes ...

Customers share their best promotional stories – Canada

The best giveaways can tell a story, say thank you and do so much more. Customers share the promotional i...

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Customers share how they used promotional products – Canada

Giveaways let you connect and reconnect with clients. Our customers share stories of how their favourite ...

Maria writes ...

Customer retention tips that bring people back for more – Canada

Turning first-time customers into repeat customers is a critical business builder.