Using trade show metrics to gauge success
This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...
Trade show alternatives that reach beyond the exhibit floor – Canada
Trade show alternatives give you the opportunity to share products and capture sales leads even when even...
The best small business giveaways to celebrate BDC Small Business Week – Canada
Make the most of Small Business Week 2022 with our updated annual list of ideas and small business giveaw...
Social media engagement tips that deserve a thumbs up
Read on to get some social media marketing ideas for small business. Then pair them with social media giv...
Social media engagement tips that are worth the share – Canada
It may come as no surprise that 94 percent of small businesses use social media for marketing.
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Promoting Healthcare Apps
This article offers tips on promoting healthcare apps to connect with patients, take appointments, educat...
Promote community recycling programs using eco-friendly giveaways – Canada
Recycling offers many benefits to community—it helps reduce waste, create jobs, conserve resources and ...
Promote community recycling programs using eco-friendly giveaways
Get your community to up their recycling habits by increasing awareness and encouraging participation in ...
Nonprofit Giveaways Lend a Helping Hand – Canada
Read four inspirational stories about how charitable organizations use nonprofit giveaways to help the si...
Market your way to the best Small Business Saturday® yet
Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...
Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Kick your new sales year into high gear – Canada
As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...
Kick your new sales year into high gear
When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...
How to make the most of hybrid events – Canada
With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...
How to make the most of hybrid events
When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
How to launch a student book club – Canada
Book clubs can be a great way to get students excited about reading. Set the stage for fun with these hel...
How to launch a student book club
Studies show students who read for fun have higher scores in language comprehension, vocabulary and even ...
How to build buzz about public safety programs – Canada
65 percent of people are more likely to stay home after dark when they feel unsafe.
How to build buzz about public safety programs
When citizens feel unsafe in their cities, it has a direct impact on their quality of life.
Grow your reach with marketing campaign ideas for small business – Canada
It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.
Grow your reach with marketing campaign ideas for small business
From digital to outdoor marketing, there is more advertising noise today than ever before.
Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada
To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...
Go big for little cost, thanks to guerrilla marketing ideas for small business
In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...