Elizabeth describes ...

How to brand packaging to actively promote your business

From simple cardboard boxes to reusable packaging to one-of-a-kind looks. We offer more ideas on how to b...

Ryan writes ...

How to brand packaging to actively promote your business – Canada

Sometimes unconventional methods are the best ways to present your products to customers. Try our creativ...

Jon recommends ...

How to build a strong business foundation

To build a strong business foundation, it’s important to spend time and energy on marketing, recruitmen...

Whitney discusses ...

How to build brand influence in your industry

From using short video clips to co-branding with a top company, we offer ideas to build brand influence.

Mark writes ...

How to build brand influence in your industry – Canada

With so many brands vying for customers’ attention, it can be a challenge to stand out among the compet...

Carla recommends ...

How to build buzz about public safety programs

When citizens feel unsafe in their cities, it has a direct impact on their quality of life.

Sarah discusses ...

How to choose must-have promotional drinkware

Promotional drinkware is one of the most popular giveaways. Get 3 tips on how to select mugs, tumblers an...

Sarah writes ...

How to choose the best promotional apparel for your business

Whether you are buying promotional apparel for employees or customers, these tips will help you choose th...

Angie recommends ...

How to Choose the Right Apparel to Promote Your Business [VIDEO]

If you’re worried button-down oxfords with an embroidered logo or screen-printed t-shirts aren’t quit...

Cory describes ...

How to create a simple online community engagement plan

Are you trying to bring together your citizens in digital spaces? We share some basic steps for crafting ...

Suzanne describes ...

How to create a simple online community engagement plan – Canada

More citizen engagement creates better communities. We share steps for crafting an online community engag...

Sarah recommends ...

How to create an amazing medical profile to help patients find you

Knowing how to write a medical profile not only helps share your expertise, but also helps patients find ...

Sarah shares ...

How to Create Remarkable Custom Embroidered Apparel

Custom embroidered apparel makes a brand stand out. See tips for making your personalized embroidery pop!...

Jennifer suggests ...

How to develop branding essentials to help grow your audience

A vision/mission statement, brand voice and positive company culture can help differentiate your business...

Kathi suggests ...

How to develop branding essentials to help grow your audience – Canada

Defined branding essentials, like a vision and mission statement, company culture and brand voice, can he...

Sam describes ...

How to easily integrate virtual physical activity into online classrooms

When students are physically active throughout the day, they pay better attention and retain more informa...

Cindy writes ...

How to easily integrate virtual physical activity into online classrooms – Canada

Looking for easy virtual physical activity ideas to help students stay healthy as they participate in onl...

Andrea likes ...

How to Encourage Carpooling in Your Community

Ride sharing affords passengers with flexibility and the ability to be productive during the commute. In ...

Molly recommends ...

How to engage citizens in virtual public meetings – Canada

More citizens are taking an interest in what’s happening in their community thanks to virtual public me...

Rebecca shares ...

How to Find Your Social Mission

Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...

Alexis describes ...

How to Find Your Social Mission – Canada

Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...

Rebecca recommends ...

How to get patient reviews: 5 easy tips

Knowing how to get patient reviews can lead to more patients—and an even greater number of patient revi...

Alysia recommends ...

How to get patient reviews: 5 easy tips – Canada

Once you know how to get patient reviews, your healthcare organization is sure to see a boost—which wil...

Sarah recommends ...

How to Get Referrals From Customers

Discover how to get referrals by improving client relationships.

Jon recommends ...

How to get testimonials that drive business growth

Customer testimonials can help build your business. We share tips on how to get testimonials and which cu...

Brenda recommends ...

How to get testimonials to drive business growth – Canada

Quality customer testimonials are an effective way to generate more business. Read tips on how to get tes...

Adam digs ...

How to Give Your Trade Show Display Booth a Refresh

How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...

Tiffany likes ...

How to Have a Digital Detox with Office Promotional Items

Hours in front of screens can cause headaches and eye strain. Use these tips and office promotional items...

Zach likes ...

How to Have a Digital Detox with Office Promotional Items – Canada

Headaches. Dry eye. Poor posture. All this time on screens is having an impact on our workday. Office pro...

Tiffany describes ...

How to help safeguard your employees from identity theft

Identity theft is a real concern for many. Learn how to help employees protect themselves against identit...

Adam recommends ...

How to help safeguard your employees from identity theft – Canada

Keeping employees safe from harm is of obvious importance in the workplace. But, as you implement strateg...

Kongcheng shares ...

How to hook customers with a great brand story

Gain your audience’s attention and earn their loyalty with a great brand story. We offer ideas, like be...

Maria shares ...

How to hook customers with a great brand story – Canada

A great brand story can capture potential customers’ attention and keep them loyal. We offer ideas, lik...

Jason writes ...

How to incorporate outdoor classroom activity ideas for all grade levels

Outdoor lessons help students absorb learning and retain more. We offer outdoor classroom activity ideas ...

Shaun recommends ...

How to incorporate outdoor classroom activity ideas for all grade levels – Canada

With several learning styles in one classroom, many teachers appreciate the benefits of outdoor lessons. ...

Amanda digs ...

How to Inspire Good Organizational Culture

Want to improve employee relations, lower stress and promote knowledge sharing? Learn how a good organiza...

Tiffany discusses ...

How to Inspire Good Organizational Culture – Canada

Want to improve employee relations, lower stress and promote knowledge sharing? Learn how a good organiza...

Breanna describes ...

How to keep it Zen: Tips and wellness giveaways

Small business owners are no stranger to hard work. These self-care tips and wellness giveaway ideas can ...

Mark describes ...

How to keep it Zen: Tips and wellness giveaways – Canada

Owning a business and hard work go hand-in-hand. These self-care tips and wellness giveaway ideas can hel...

Amanda describes ...

How to launch a student book club – Canada

Book clubs can be a great way to get students excited about reading. Set the stage for fun with these hel...

Robert shares ...

How to leverage emerging social media for business

Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...

Carla shares ...

How to maintain your brand: Ways to maintain your marketing message

To make your company stand out, try these ideas on how to maintain your brand. See what consistency, loya...

Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...

Mark writes ...

How to make patients feel more comfortable

Understand how to make patients feel more comfortable and relieve their stress. A welcoming waiting room ...

Daryl discusses ...

How to make patients feel more comfortable – Canada

Learn how to make patients feel more comfortable and stress-free during their entire experience.

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...

Yeng writes ...

How to polish up virtual sales calls: tips for before, during and after

Now that your sales team is conducting virtual sales calls rather than in-person meetings, share these be...

Shaun likes ...

How to put a fresh spin on classic promotional products

Some people hang on to their favorite promo items for more than 11 years. We offer new and memorable ways...

Gina writes ...

How to reduce waste with a circular economy

By shifting our mindset from consuming to reusing, transitioning to a circular economy is a realistic ans...

Lia suggests ...

How to reduce waste with a circular economy – Canada

Learn how to reduce waste and reuse materials by adopting a circular-economy approach.