Maintaining your brand is like maintaining a home. In order to keep it in tip-top shape, you must perform regular duties ranging from lawn mowing to sweeping to changing the batteries in the smoke detectors. Similarly, maintaining your brand involves some basic day-to-day management —for instance communicating your message to employees and consistently delivering on your brand promise. We like to call this business branding 101.
Maintenance is one small part of owning a home (or running a business). In order to retain value, your home needs a lot more than sweeping and mowing. A home should be attractive and inviting, much like your brand needs good visibility. Both need occasional renovations. And both can benefit from a strong circle of family and friends.
Care for your brand as you care for your home, and you’ll stay ahead of the competition. Here’s your guide to business branding 101.