8 promotional product trends to boost your brand – Canada
Brand awareness is about what people feel when they think of your company. These eight promotional produc...
Amp up your fun run with these 5 winning tips – Canada
Run/walk season is fast approaching. Charity runs (and walks) can increase fundraising dollars, raise awa...
Appealing to younger donors: How to reach Generation Z – Canada
To remain relevant, nonprofits must understand what drives and motivates future generations of supporters...
Best tech giveaways to draw in a crowd – Canada
Technology dominates most people’s lives, and according to a 2017 promotional products industry year in...
Bleisure travel: Mix business with pleasure – Canada
Encourage staff to fit some personal time into their business trips with these bleisure travel tips.
Boost student motivation by using these classroom tips – Canada
Finding ways to get students engaged with learning can be a fun challenge. We offer ideas to get students...
Branding with emotion: If you build it, they will buy – Canada
Stand out from the competition with a marketing strategy that makes real, lasting connections. Here are a...
Branding your city—it’s more than a motto – Canada
City branding requires much more than just a motto.
Bring cheer to customers this holiday season – Canada
As the year comes to a close, knowing how to delight customers during the holiday season can make them fe...
Bring on the fun with novelty giveaways – Canada
4imprint novelty expert, Rebecca, gives the scoop on what’s fun and trending in the novelty giveaway ca...
Build stronger relationships with your patients – Canada
A strong relationship with a healthcare provider will make a patient more inclined to share important inf...
Build your brand with these healthcare event hosting tips – Canada
Online, in-person and hybrid events help share your healthcare brand in the community. Learn 4 helpful ev...
Captivate their senses—and interest—with a multisensory exhibit – Canada
A study by Oxford University found that more than half of millennials feel increasingly disconnected from...
Captivating contests and prizes to engage your audience – Canada
Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...
Co-marketing: The smart strategy to expand your reach! – Canada
Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...
Communication with the next generation of patients: How to market to Gen Z – Canada
When you know how to effectively market to Gen Z, you can capture a whole new generation of patients. We ...
Conference gift bag ideas that will leave a lasting impression – Canada
Looking for conference gift bag ideas? We're sharing our top tips for impressing your audience with swag ...
Create an amazing medical profile to help patients find you – Canada
A well-written medical profile can highlight your expertise and help patients find you more easily. We sh...
Creative marketing ideas to make the most of your budget – Canada
When you need to stretch your budget, try these creative marketing ideas to engage supporters and volunte...
Customer retention tips that bring people back for more – Canada
Turning first-time customers into repeat customers is a critical business builder.
Data collection pro-tips to create better lead connections – Canada
Follow-ups should be timely, friendly and customized, reflecting each client’s needs, interests and pai...
Event registration tips to increase virtual attendance – Canada
Get more people to sign up for your next virtual event, conference or trade show. We share 6 virtual even...
Eye-Catching Small Business Displays – Canada
With a little creativity and some promotional products for small business, you can pull off a wow-worthy ...
Fun holidays to celebrate throughout the year – Canada
Celebrate little-known fun holidays to capture customers’ attention and boost employee morale. Small bu...
Generous corporate thank-you gifts to express your gratitude – Canada
Everyone likes to feel appreciated, valued, liked and connected with others.
Get to the Core of Your Organization’s Values – Canada
Core business values are an important part of a business’ culture. This article explores the importance...
Go beyond the booth: A quick guide to seminar hosting – Canada
We've put together sales presentation tips and trade show swag ideas to help you be a success.
Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada
To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...
Grab-worthy parade giveaways they’ll line the route for – Canada
Make sure your giveaways include the name of your organization, tie into the parade theme, and provide va...
Grow your reach with marketing campaign ideas for small business – Canada
It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.
Health promotional items to help fight off seasonal germs – Canada
Fight germs and stay well during cold and flu season with preventive measures that include wellness promo...
Healthcare influencer marketing: Partnering with patients who have a following – Canada
Influencers have already established trust with their audience. As patients themselves, influencers can b...
Helpful tips and unique trade show giveaways to make a connection – Canada
The majority of people who attend trade shows come with buying power. Draw in more leads with these valua...
Hold a pitch festival and captivate your class – Canada
This creative, engaging and educational program puts students and their ideas in the spotlight. Plan a su...
How corporate and nonprofit partnerships build big benefits – Canada
Corporate and nonprofit partnerships create opportunities for your business, charitable organizations and...
How governments can improve employee experience to boost engagement – Canada
Engaged employees are more productive. If you’re looking for ways to show your staff their work is valu...
How to analyze healthcare data to achieve better patient care – Canada
Patient data can provide a wealth of knowledge. See how to examine the information to improve patient car...
How to Become a Pet Friendly Community – Canada
Is your city pet friendly? Become a pet friendly community by welcoming new pets, providing plenty of out...
How to brand packaging to actively promote your business – Canada
Sometimes unconventional methods are the best ways to present your products to customers. Try our creativ...
How to build buzz about public safety programs – Canada
65 percent of people are more likely to stay home after dark when they feel unsafe.
How to connect with millennial parents – Canada
Every generation has a unique parenting style. These tips and school giveaways will help build better par...
How to create a health awareness video – Canada
Make effective health awareness videos to keep patients informed on your practice.
How to create a perfect trade show sales pitch – Canada
Quickly establish a good relationship with prospects and customers you meet at trade shows. We share how ...
How to create a simple online community engagement plan – Canada
More citizen engagement creates better communities. We share steps for crafting an online community engag...
How to create customer surveys people want to answer – Canada
A survey can help you easily learn more about your customers’ wants and needs. We offer tips to create ...
How to deliver data findings for a maximum impact – Canada
Data plays a critical role in every company. It explores marketing trends and helps determine what custom...
How to easily integrate virtual physical activity into online classrooms – Canada
Looking for easy virtual physical activity ideas to help students stay healthy as they participate in onl...
How to encourage people to vote – Canada
With a minority federal government, Canadians could be going to the polls or voting by mail anytime. We o...
How to engage parents and families in the educational process – Canada
Knowing how to engage parents and families in the educational process can help students succeed in school...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...