Jason describes ...

Include safe, contactless marketing in your strategy

Since many in-person events, luncheons and trade shows are on hold, it’s time to incorporate contactles...

Adam discusses ...

In-demand tech swag to boost your marketing promotions

4 ideas for in-demand tech swag to boost your marketing promotions, zap the competition and get the atten...

Robert describes ...

Improve your workplace with open and transparent communications – Canada

Transparency is key to maintaining a positive business relationship with staff and customers. These four ...

Marc shares ...

Improve your workplace with open and transparent communications

When trying to effectively communicate with staff and customers, openness and transparency are key. These...

Amie discusses ...

Improve your bottom line with workplace fun

Boost your company’s productivity by 12% by experiencing a little enjoyment—and by giving out fun swa...

Alex shares ...

Improve productivity with 6 helpful nonprofit time management tips – Canada

Managing your workload efficiently can skyrocket productivity and help you know where your time is being ...

Shaun writes ...

Improve productivity with 6 helpful nonprofit time management tips

Good nonprofit time management can get back hours of the day and help your team accomplish more. We offer...

Brenda digs ...

Improve employee health with a workplace fitness initiative – Canada

Kick your organization’s wellness plan into high gear!

Jenn describes ...

Improve employee health with a workplace fitness initiative

Help your employees get fit by incorporating physical activity into the workday. Hold a fitness challenge...

Sherry recommends ...

Impress your audience using new promotional items

Using new promotional items is a great way to make an impression, deepen relationships and encourage enga...

Cindy recommends ...

HR insider’s guide to choosing useful promotional items

Looking for the perfect gift to celebrate employee milestones? Or a useful promotional item to hand out a...

Matt suggests ...

How training giveaways can help with conflict resolution strategies – Canada

Unresolved conflict wreaks havoc on employee health, morale and productivity. Check out these tips that c...

Cindy discusses ...

How to Use Promotional Giveaway Items in Brand Contests – Canada

From social media to team challenges, contests engage audiences of all ages and demographics. Throw in th...

Robert shares ...

How to Use Promotional Giveaway Items in Brand Contests

Build excitement and engage fans. These exciting contest ideas and promotional giveaway items are perfect...

How to use event swag to make the event experience more memorable

Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...

Sandy describes ...

How to use employee resource group best practices to build better businesses – Canada

Help every voice find a place in your business with employee resource group best practices. We share ERG ...

Matt likes ...

How to use employee resource group best practices to build better businesses

Ensure every team member’s voice is heard by following employee resource group best practices. We share...

Andy suggests ...

How to use Beacon Technology at a Trade Show

This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...

How to strengthen your brand with local marketing

Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...

Sarah recommends ...

How to strengthen relationships using community giveaways

Connecting with your neighbors cultivates trust and loyalty. Use community giveaways to build relationshi...

Pam likes ...

How to Sneak Activity into Sedentary Work for Healthy Employees

Sitting for long periods is detrimental to employee fitness and health. Learn several ways to sneak activ...

Karla discusses ...

How to retain talent: Ideas and employee recognition gifts to re-recruit top staff – Canada

When staff feel seen, heard and understood, they’re more likely to stay with your company. We offer ide...

Marc shares ...

How to retain talent: Ideas and employee recognition gifts to re-recruit top staff

Make staying with your company for the long haul an easy choice for employees. We offer ideas and employe...

Debra writes ...

How to reach your target audience with the perfect customer giveaway ideas – Canada

If you’re looking for ways to reach your target audience, we offer the best customer giveaway ideas to ...

Alexis shares ...

How to reach your target audience with the perfect customer giveaway ideas

Reach your target audience, no matter what generation they identify with, with the perfect customer givea...

Shaun likes ...

How to put a fresh spin on classic promotional products

Some people hang on to their favorite promo items for more than 11 years. We offer new and memorable ways...

Sarah chooses ...

How to Promote Workplace Wellness with Fitness Giveaways

Sitting disease is a real threat to sedentary employees. Promote movement and overall workplace health wi...

Angie likes ...

How to pick the best promotional travel mug

With so many promotional travel mug options, how do you decide which one makes the best giveaway? Our com...

Cory suggests ...

How to optimize your website for voice search – Canada

Half of all internet searches will be voice prompted by 2020. Make sure your website can be found easily ...

Tiffany writes ...

How to measure company culture for a stronger company – Canada

A strong culture predicts business success. Knowing how to measure company culture gives you a window int...

Sherry writes ...

How to measure company culture for a stronger company

A strong, healthy culture is good for business. Learn how to measure company culture for boosting employe...

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...

Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

Gina writes ...

How to make your first trade show a success

Are you thinking about adding trade shows to your sales and marketing mix?

Angie describes ...

How to make the most of hybrid events – Canada

With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...

Molly chooses ...

How to make the most of hybrid events

When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...

Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...

Carla shares ...

How to maintain your brand: Ways to maintain your marketing message

To make your company stand out, try these ideas on how to maintain your brand. See what consistency, loya...

Erika likes ...

How to leverage emerging social media for business – Canada

Being an early adopter of new social platforms can pay off big. Learn about the latest apps to utilize so...

Robert shares ...

How to leverage emerging social media for business

Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...

How to keep customers flowing through your sales pipeline

Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...

Alysia likes ...

How to increase transactions using promotional marketing giveaways – Canada

Transactional marketing can put you on the fast track to skyrocketing sales. We offer ideas on ways to us...

Adam describes ...

How to increase transactions using promotional marketing giveaways

Marketing giveaways can be the secret sauce to highly effective transactional marketing. We offer ideas t...

Lia discusses ...

How to improve ergonomics for remote employees’ comfort – Canada

As remote employees adjust to working from home, they may deal with physical discomfort during the workda...

Adam recommends ...

How to improve ergonomics for remote employees’ comfort

Working from home means remote employees have a new set of challenges, like how to improve ergonomics. Ch...

Cindy describes ...

How to improve employee surveys – Canada

Get more responses—plus better data—with effective surveys. We offer 8 ideas and best practices to he...

Gina discusses ...

How to improve employee surveys

Obtain even more valuable information about staff and customers by creating effective staff surveys. We s...

Tyler chooses ...

How to Impress with Creative Business Cards

Unique business card ideas for leaving an unforgettable impression at trade shows, in the office or on th...

Jennifer discusses ...

How to implement a culture of transparency in your marketing – Canada

What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the...

Debra writes ...

How to implement a culture of transparency in your marketing

One recent study showed an impressive 94% of consumers are likely to be loyal to a brand that commits to ...