82% of marketers say having data about their target audience is important,and it’s easy to see why. Knowing your organization’s target audience allows you to create content that puts their needs and interests first, which makes it more likely you’ll grab their attention. Once you know your target audience’s demographics, consider customer giveaway ideas that complement their unique stage of life.
Promotional giveaways for kids
Parents are sure to appreciate lighthearted and fun gifts that can be enjoyed by the entire family. A memory game is the perfect contest prize or event giveaway for keeping little ones busy. Hosting an athletic tournament? A basketball game will keep participants moving long after the event is over. For conferences or expos, choose thank-you gifts that match your industry, such as a piggy bank or junior officer badge, that attendees can share with their kids post-event.
Promotional gifts for young adults
Capture the attention of young adults who are always on the go with customer giveaway ideas that help keep them prepared for anything. A Nike® backpack works as a school bag or for overnight trips. For lunches, hand out a reusable bento box lunch set and sport bottle. And a wireless charger with an attractive bamboo hexagon design is an excellent raffle prize or VIP thank-you gift that can keep all their latest tech ready for listening to music, snapping photos or scrolling social media.
Promotional products for adults
Smart, time-saving gifts are sure to please. A daily planner is an excellent new client or onboarding gift that will help them keep track of work commitments and family plans. Is your employee attending a seminar or trade show? Outfit them with an easy-care performance pullover or Dri-FIT pullover for a fashionable look that’s quick to put together. Raffle extras off to attendees who leave their contact information. Does your organization have a focus on wellness? A yoga mat with case makes a great promotional product for clients and employees to help them de-stress and squeeze in time to exercise during their daily routine.
Promo items for older adults
If you’re trying to reach older adults, choose items geared towards a more mature lifestyle. Elegant products for entertaining, such as a portable wine and cheese table or executive wine set, showcase your brand’s logo and will bring warm feelings every time they invite guests over for the evening. For your preferred clients, show your appreciation with thank-you gifts that cater to their hobbies, such as a pack of premium golf balls or duffel bag. They’ll appreciate your attention to detail, and you’ll appreciate the exposure your organization will receive.
Reach the right audience with the right customer giveaway ideas
With these customer giveaway ideas, your organization is sure to send the right messages no matter who it is trying to reach.