Tiffany suggests ...

Your guide to meaningful small business community involvement – Canada

Engaging with the community helps create connections that can help small businesses thrive. Find out how ...

Pam digs ...

Your guide to meaningful small business community involvement

Engaging with the community helps create connections that can help small businesses thrive. Find out how ...

Meghan describes ...

Why micro-influencers are a fantastic fit for small business – Canada

If your small business is looking for ways to build the community’s trust, improve brand awareness or i...

Rebecca discusses ...

Why micro-influencers are a fantastic fit for small business

Micro-influencers aren’t only authentic and engaging for your brand, they are a cost-effective tool for...

Zach describes ...

Video testimonials: How to transform current customers into spokespersons – Canada

Video testimonials are an effective tool to grow your clientele. Read how promotional products for small ...

Elizabeth describes ...

Video testimonials: How to transform current customers into spokespersons

Grow your clientele by encouraging current customers to leave video testimonials and thank them for their...

Sherry writes ...

Unpack these ideas for a share-worthy unboxing experience – Canada

Every month, 90,000 people search for unboxing videos on YouTube®.

Molly describes ...

Unpack these ideas for a share-worthy unboxing experience

One of the best ways to make sure your box is worth sharing is to create a series of small surprises.

Gail likes ...

Top 5 ideas for branded gifts to make a lasting impression

Personalized gifts help people remember you as the brand who pays attention to them. The brand who cares....

Matt writes ...

Top 5 ideas for branded corporate gifts to make a lasting impression – Canada

As you’re brainstorming branded corporate gift ideas for clients and prospects, remember that sending g...

Carol recommends ...

The best small business giveaways to celebrate BDC Small Business Week – Canada

Make the most of Small Business Week 2022 with our updated annual list of ideas and small business giveaw...

Kathi shares ...

The Best Holiday Gifts for Employees

Great gifts for employees show them they’re valued and appreciated by your organization. Check out thes...

Brenda writes ...

Social media engagement tips that deserve a thumbs up

Read on to get some social media marketing ideas for small business. Then pair them with social media giv...

Amanda discusses ...

Social media engagement tips that are worth the share – Canada

It may come as no surprise that 94 percent of small businesses use social media for marketing.

Tiffany discusses ...

Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada

Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...

Alexis suggests ...

Skip the Discounts: 5 Alternatives to Building Customer Loyalty

For small businesses, offering discounts and rebates can be a double-edged sword.

Sandy shares ...

Show you care with a strong cause marketing strategy – Canada

Doing good in the community is good for business. We share tips on creating a cause marketing strategy, f...

Alexis describes ...

Show you care with a strong cause marketing strategy

Building a better community can help your business. We share ideas for developing a cause marketing strat...

Cory suggests ...

Market your way to the best Small Business Saturday® yet

Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...

Sarah recommends ...

Market segmentation

Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...

Adam shares ...

Kick your new sales year into high gear – Canada

As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...

Molly digs ...

Kick your new sales year into high gear

When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...

Sarah recommends ...

Incentives for survey participation – Canada

 Surveys are truly a win-win scenario for businesses and consumers. Customers offer you feedback that yo...

Zach recommends ...

Incentives for survey participation

Surveys are a win-win scenario for businesses and consumers. Customers offer you feedback that you can th...

Jon likes ...

How to snag customers with geofencing – Canada

Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...