How promotional pen giveaways help raise awareness about programs for older adults
The Bernard Betel Centre provides meals, recreation programs and more for older adults. See how promotion...
How promotional products work
Wondering how well promotional products work? These 5 jaw-dropping facts will show you just how effective...
How to Become a Pet Friendly Community – Canada
Is your city pet friendly? Become a pet friendly community by welcoming new pets, providing plenty of out...
How to Carry Out Trade Show Planning for Sure-Fire Success
Is trade show planning a challenge for your team? A thorough trade show planning checklist helps makes pr...
How to Encourage Carpooling in Your Community
Ride sharing affords passengers with flexibility and the ability to be productive during the commute. In ...
How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
How to get sales leads: 5 alternative ways to fill your funnel
Many businesses are thinking beyond traditional trade shows for finding new customers. We offer five crea...
How to get sales leads: 5 alternative ways to fill your funnel – Canada
Many businesses are moving beyond traditional trade shows for ways to get new sales leads.
How to increase transactions using promotional marketing giveaways
Marketing giveaways can be the secret sauce to highly effective transactional marketing. We offer ideas t...
How to increase transactions using promotional marketing giveaways – Canada
Transactional marketing can put you on the fast track to skyrocketing sales. We offer ideas on ways to us...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
How to kick off same-day delivery services for small businesses
Learn how to use small business promotional items to market your same-day delivery service.
How to kick off same-day delivery services for small businesses – Canada
Same-day delivery is one investment too good to pass up. Check out why this play is a smart call. Plus, g...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
How to make the most of hybrid events
When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...
How to make the most of hybrid events – Canada
With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
How to use Beacon Technology at a Trade Show
This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...
How to use Instagram in government
Learn to use Instagram in government and offers practical applications, such as using it to share, define...
How to use the AIDA funnel to convert leads into customers
The AIDA funnel provides you with more control over potential customers’ paths as they make their way f...
How to use the AIDA funnel to convert leads into customers – Canada
The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...
Influencer marketing for nonprofits: How to choose the right influencers
Influencer marketing for nonprofits provides a host of benefits to your organization. Check out 5 ideas o...
Influencer marketing for nonprofits: How to choose the right influencers – Canada
Influencer marketing for nonprofits helps grow your supporters and further your nonprofit. Discover 5 ide...
Live streaming tips for introducing a new product
Introduce your latest product to audiences no matter where they are. We share live streaming tips to rais...
Live streaming tips for introducing a new product – Canada
Launch your new product for customers to see no matter where they are! We share live streaming tips that ...
Make marketing magic with these 4 fundamentals
In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...
Make the most of your trade show experience
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make the most of your trade show experience – Canada
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make your Mark with these Business Card Alternatives
Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...
Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Marketing your small business to a big-city audience
In a big city, residents are inundated with lots of messages every day. Stand out with these city marketi...
Marketing your small business to a big-city audience – Canada
Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...
Moleskine: Make the “write” impression with notebook giveaways
Moleskine notebook giveaways from 4imprint are a great promotional choice when you are looking to make ju...
Must-Have Technology for Trade Show Travel
The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...
New Issue of amplify® Magazine by 4imprint®: Scaling a Business, Hybrid Work, Customer Journeys
Amplify winter 2022 issue: How to scale a business, hybrid work, customer journeys, community-building, a...
Personalize the customer journey for a smooth ride down the sales funnel
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
Personalize the customer journey for a smooth ride down the sales funnel – Canada
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
Promoting Healthcare Apps
This article offers tips on promoting healthcare apps to connect with patients, take appointments, educat...
Promotional Products Work – Canada 2nd Edition
4imprint customers tell you how they have used promotional products to grab attention, grow their busines...
Promotional Products Work 10th Edition
4imprint Customers tell you how they have used promotional products to grab attention, grow their busines...
Promotional Products Work 9th Edition
4imprint customers tell you how they use promotional products to grow their business or organization or e...
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...
Recruit and maintain nonprofit membership that lasts a lifetime
According to the National Center for Charitable Statistics, 1.5 million U.S. nonprofits are currently com...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Spring Issue of amplify® Magazine by 4imprint®: Maintaining Business Relationships , Virtual Events, Meeting Customer Needs
Amplify spring 2022 issue: Maintaining business relationships, benefits of virtual events, promo magnets ...
The best giveaway ideas to make a positive first impression
A good first impression can make all the difference. We offer the best giveaway ideas for new employees, ...
The best outdoor promotional items for outdoor events
With people out and about all summer long at festivals, fairs and picnics, see how to boost your brand wi...