Danielle writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada

To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...

Andy writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business

In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...

Andrea describes ...

Grow your reach with marketing campaign ideas for small business – Canada

It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.

Amanda suggests ...

Grow your reach with marketing campaign ideas for small business

From digital to outdoor marketing, there is more advertising noise today than ever before.

Zach digs ...

Essential self-care tips to refuel staff – Canada

Self-care is the deliberate actions people take to care for their mental, emotional and physical health.

Andrea likes ...

Essential self-care tips to refuel staff

Self-care should not be seen as an indulgence.

Anne describes ...

Fix these 5 common causes of poor office morale

Employee morale can have a big impact on your bottom line.

Tiffany writes ...

Fix these 5 common causes of poor office morale – Canada

Low morale can be caused by a lack of recognition poor communication, unreasonable workloads and undefine...

Sarah recommends ...

Motivate your sales team without monetary incentives – Canada

Money talks. But can it buy the motivation of your sales team? While cold, hard cash can be a driver for ...

Adam describes ...

Motivate your sales team without monetary incentives

We hope these company thank-you gift ideas prove to be motivators for your sales team. Regardless of what...

Alexis describes ...

Best tech giveaways to draw in a crowd

Here are five of the best tech giveaways for trade shows, including items like power banks, Bluetooth® s...

Tiffany likes ...

Best tech giveaways to draw in a crowd – Canada

Technology dominates most people’s lives, and according to a 2017 promotional products industry year in...

Amanda describes ...

How to launch a student book club – Canada

Book clubs can be a great way to get students excited about reading. Set the stage for fun with these hel...

Carla recommends ...

How to build buzz about public safety programs

When citizens feel unsafe in their cities, it has a direct impact on their quality of life.

Amy recommends ...

How to build buzz about public safety programs – Canada

65 percent of people are more likely to stay home after dark when they feel unsafe.

Sarah recommends ...

3 effective places to ask for customer reviews

For many people, the most important information comes from your current customers.

Amy likes ...

5 hot safety tips for summertime fun – Canada

Although summertime conjures up images of swimming pools, picnics and parks, there can be a few glitches�...

Shaun likes ...

5 hot safety tips for summertime fun

Summer is almost here. The sun is shining bright, the days are getting longer, and people are flocking to...

Amie discusses ...

3 effective places to ask for customer reviews – Canada

It’s easier than ever for prospective customers to learn about your brand. In fact, information is ofte...

Carol discusses ...

Ace your charity outing with golf giveaways

Charity golf outings are an effective (and fun) way to raise awareness and funds. Find the best golf give...

Amanda writes ...

The best golf giveaways to ace your charity outing – Canada

Charity golf outings can be an effective (and fun) way to raise awareness and money for your cause.

Adam describes ...

5 reasons to give employees gifts that they’ll love

Sheldon Yellen, CEO of BELFOR Holdings, Inc., handwrites 7,400 birthday cards every year—one for each e...

Alysia writes ...

5 reasons to give employees gifts that they’ll love – Canada

Sheldon Yellen, CEO of BELFOR Holdings, Inc., hand writes 7,400 birthday cards every year—one for each ...

Amanda suggests ...

Promotional strategies to captivate your trade show audience

If you can, offer product samples to potential buyers so they can try before they buy. In addition to all...

Andy likes ...

Empower your educators with these in-service tips

In-service days are an opportunity for teachers to learn about new techniques and tools to engage student...

Cory digs ...

4 trade show ideas for small budgets – Canada

Trade shows and events are all about attracting interest for your brand.

Whitney discusses ...

4 trade show booth ideas for small budgets

Trade shows are an effective way to network your brand. Find leads and create connections without breakin...

Amy describes ...

Clever welcoming ideas to warmly receive new hires

Being the new kid in the neighborhood, at school or on the job is difficult.

Andrea writes ...

Clever welcoming ideas to warmly receive new hires – Canada

All too often, current employees aren’t aware a new team member is starting work on a given day.

Zach likes ...

Staff appreciation gift ideas to show employees they matter

Think of all the employees who make a difference every day at your medical facility: doctors, nurses, adm...

Andrea suggests ...

Staff appreciation gift ideas to show employees they matter – Canada

Your employees need to know that you care about them as much as they care about everyone else.

Andrea recommends ...

Generous corporate thank-you gifts to express your gratitude – Canada

Everyone likes to feel appreciated, valued, liked and connected with others.

Andy describes ...

Thank you gift bag ideas to recognize donor generosity – Canada

Are you looking for the perfect donor thank you gift that will demonstrate just how much your supporters ...

Sarah recommends ...

Four morale-boosting tips for the workplace – Canada

Employee morale can make or break an organization’s success.

Alexis chooses ...

6 tips for conducting successful healthcare focus groups

Focus groups help organizations understand patient experiences and preferences. Achieve better insight wi...

Gina suggests ...

6 tips for conducting successful healthcare focus groups – Canada

Gain insightful feedback from focus groups to better understand patience preferences. After the focus gro...

Tiffany describes ...

8 prime types of video for promoting your business

From product highlights to thanking clients, video promotional opportunities are endless. Try adding thes...

Amie writes ...

8 prime types of video for promoting your business – Canada

Video engages customers, builds trust and increases conversions. Press play now on these ideas for promot...

Adam digs ...

4 practical tips for the new international traveler

Is international business travel part of your company plan? Check out these helpful tips, and some travel...

Shaun shares ...

4 practical tips for the new international traveller – Canada

Is international business travel part of your company plan? Check out these tips and suggestions on the n...

Alexis suggests ...

Skip the Discounts: 5 Alternatives to Building Customer Loyalty

For small businesses, offering discounts and rebates can be a double-edged sword.

Tiffany discusses ...

Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada

Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...

Kathi shares ...

The Best Holiday Gifts for Employees

Great gifts for employees show them they’re valued and appreciated by your organization. Check out thes...

Amy writes ...

A digital press kit for your nonprofit

This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...

Barbara suggests ...

Neighbourhood watch programs – Canada

Neighborhood watch programs bring citizens and law enforcement together in an effort to deter crime and e...

Matt shares ...

An event planning checklist for knockout events

Event planning can be challenging and it is very time-consuming. The process can be overwhelming but with...