Zach suggests ...

Dive into the digital age and go paperless!

Did you know the federal government spends a whopping $1.3 billion per year on paper? What’s more, pape...

Meghan describes ...

Why micro-influencers are a fantastic fit for small business – Canada

If your small business is looking for ways to build the community’s trust, improve brand awareness or i...

Rebecca discusses ...

Why micro-influencers are a fantastic fit for small business

Micro-influencers aren’t only authentic and engaging for your brand, they are a cost-effective tool for...

Callie writes ...

Promotional giveaways play an important role in Wheelchair Games’ success – Canada

Since 1985, two national groups—the U.S. Dept. of Veterans Affairs and Paralyzed Veterans of America—...

Breanna writes ...

Promotional giveaways play an important role in Wheelchair Games’ success

Organizers of the games set up a little store to sell branded shirts, caps, mugs, water bottles, Koozies ...

Elizabeth describes ...

Personalize the customer journey for a smooth ride down the sales funnel

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Amy writes ...

Personalize the customer journey for a smooth ride down the sales funnel – Canada

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

Gina writes ...

How to make your first trade show a success

Are you thinking about adding trade shows to your sales and marketing mix?

Rebecca writes ...

Better their learning experiences with augmented reality – Canada

And much the way people were catching creatures, you can use augmented reality and tech giveaways to capt...

Shaun shares ...

Better their learning experiences with augmented reality

Originally created in 1968, augmented reality became a major buzzword in 2016 with the release of Pokémo...

Molly writes ...

What you can learn from candidates who don’t take the job – Canada

After crafting the perfect job listing, reading hundreds of resumes, performing multiple interviews and s...

Meghan shares ...

What you can learn from candidates who don’t take the job

After crafting the perfect job listing, reading hundreds of resumes, performing multiple interviews and s...

Jason writes ...

Part 1: How to collect volunteer and client stories – Canada

The power of stories lies in the ability to touch the heart. Stories can make us laugh or cry.

Indigo discusses ...

Part 1: How to collect volunteer and client stories

In part one of our two-part series, you’ll learn how, with a little planning and promotional thank-you ...

Anne describes ...

How to craft the right job posting to get the right hire – Canada

Finding the right candidates to fill your healthcare jobs can be a struggle. Unemployment rates are low, ...

Yeng shares ...

How to craft the right job posting to get the right hire

If you’re having a tough time finding candidates to fill your healthcare jobs, you’re not alone. Unem...

Emily writes ...

Branding your city—it’s more than a motto – Canada

City branding requires much more than just a motto.

Jason writes ...

Branding your city—it’s more than a motto

Much the way you have to know what a product does before you can sell it, you must know the ins and outs ...

Justin likes ...

Keep your school’s community in the loop using PR giveaways – Canada

Connecting with the community on a regular basis allows people to see the important work your students an...

Jason suggests ...

Keep your school’s community in the loop using PR giveaways

Your community wants to know about the work your students and school are doing. These tips and PR giveawa...

Jenn discusses ...

Promotional toys for your kids at heart – Canada

The term “trade show” sounds very grown-up. Subsequently, promotional toys may not be the first thing...

Lia likes ...

Promotional toys for your kids at heart

The term “trade show” sounds very grown-up.

Debra writes ...

How to implement a culture of transparency in your marketing

One recent study showed an impressive 94% of consumers are likely to be loyal to a brand that commits to ...

Jennifer discusses ...

How to implement a culture of transparency in your marketing – Canada

What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the...