How to maintain your brand: Ways to maintain your marketing message
To make your company stand out, try these ideas on how to maintain your brand. See what consistency, loya...
Make gold: The business alchemy of great customer service
The secret ingredients to great customer service include excellent communication skills, empowered employ...
Color in branding: How to use your hues
We live in color—and so should your marketing. Find out how color in branding helps influence how custo...
Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...
Online best practices: Social media policies for employees
Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...
Get growing: The role of nonprofit capital campaigns
This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...
Promoting diversity in the workplace: The difference difference makes
Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...
Meditation at work: How to manage information and manage your mind
Meditation at work can increase energy levels and improve productivity. This Blue Paper® discusses other...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Ethics in the workplace: The honorable organization
This Blue Paper discusses the history of the honor code and offers organizations a helpful, four-step gui...
Millennials
Millennials are our future business leaders. This generation’s workforce attitudes and offers tips to a...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Workplace Distractions
This Blue Paper offers tips for organizations looking to minimize distractions at work by promoting effic...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Company Culture
This Blue Paper explores company culture and offers tips on how to hire for a cultural fit. Developing an...
Artificial Intelligence
This Blue Paper explores the rise of artificial intelligence and its use in business applications and mor...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...