Zach suggests ...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Amy describes ...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Amanda recommends ...
5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
Gail writes ...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...