Employers and employees today face legal and ethical questions when they use social media for personal and professional purposes that would have been unimaginable even a few years ago. Most companies today engage in some level of social media marketing. And virtually all companies have at least some employees who use social media for personal pursuits.
A social media policy is a corporate code of conduct that provides guidance to employees who engage in social media activities for either personal or professional reasons. The overall goal of most policies is to protect the company from legal problems or embarrassment that could result from employees’ online activities. If your company hasn’t introduced a social media policy, now is the time to explore what kind of a policy you need to protect your business and brand while encouraging your employees to be your best ambassadors.
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