Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Get growing: The role of nonprofit capital campaigns
This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...
Online best practices: Social media policies for employees
Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...
Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...