Amy writes ...

Your timeline to planning a successful trade show exhibit – Canada

Are you planning to exhibit your business or services at a show in the near future? Set up for success wi...

Tiffany discusses ...

Your timeline to planning a successful trade show exhibit

Are you planning to exhibit your business or services at a show in the near future? Set up for success wi...

Pam writes ...

Your promotional checklist: Selecting the right logoed gift – Canada

Selecting the right promo item lets your organization stand out. We offer an easy promo checklist to help...

Robert describes ...

Your promotional checklist: Selecting the right logoed gift

Choosing the right promotional item helps your organization stand out. We offer a useful checklist to hel...

Sarah digs ...

What is geo fencing and how does it apply to healthcare? – Canada

This article answers the question, what is geo fencing and offers healthcare providers tips on using it t...

Andy describes ...

Wellness items to ward off colds and flu

Cold and flu season is almost here. Help protect the community with preventive measures and wellness prom...

Amanda describes ...

Ways to communicate across cultural differences – Canada

Many healthcare offices are looking for ways to make patients feel more comfortable, no matter their back...

Matt writes ...

Ways to communicate across cultural differences

Many healthcare offices are looking for ways to make patients feel more comfortable, no matter their back...

Tiffany discusses ...

Walk & Talk: 4 considerations for thinking on your feet

Walking meetings are good for the body, mind and your business. Turn your next meeting into a walk and ta...

Meghan writes ...

Virtual job interviews: Benefits, challenges and simple tips – Canada

Virtual job interviews create both benefits and challenges for healthcare organizations. We share tips (a...

Mark writes ...

Virtual job interviews: Benefits, challenges and simple tips

Virtual job interviews have both benefits and challenges. We share tips (and interview gifts) for making ...

Jason likes ...

Trendy promotional items to up your 2020 giveaway game

Give them something to talk about—hot topics, the coolest giveaways and your brand. Check out trendy pr...

Gina describes ...

Top 10 most effective promotional products – Canada

Selecting the best giveaways for your business can be a challenge. According to research, these are the m...

Amy describes ...

Top 10 most effective promotional products

With so many promo items available, it can be hard to choose. Discover the most effective promotional pro...

Molly likes ...

Three Ways to Use Storytelling in Your Communications – Canada

Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...

Zach suggests ...

Three benefits of sponsoring community sports teams – Canada

Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...

Adam suggests ...

Three benefits of sponsoring community sports teams

Sponsorships can help boost your bottom line. Learn how you healthcare organization can benefit from spon...

Molly writes ...

The future of healthcare marketing: How to stay ahead – Canada

Wondering what the future of healthcare marketing will look like? Learn how to keep your organization ahe...

Jason suggests ...

The future of healthcare marketing: How to stay ahead

Technology, content marketing and exceptional patient experiences. This is the future of healthcare marke...

Carol recommends ...

The best small business giveaways to celebrate BDC Small Business Week – Canada

Make the most of Small Business Week 2022 with our updated annual list of ideas and small business giveaw...

Kathi shares ...

The Best Holiday Gifts for Employees

Great gifts for employees show them they’re valued and appreciated by your organization. Check out thes...

Sam discusses ...

The benefits of long-form content – Canada

When strategic and well planned, long-form content can reel in top-quality leads. This is just one of the...

Robyn describes ...

The benefits of long-form content

Long-form content can generate high-quality leads who trust your brand and want to work with you. Learn t...

Sarah recommends ...

Ten Holiday Gifts for Employees in Healthcare

Find the perfect holiday gifts for employees in healthcare. We explore 10 employee gift ideas and how to ...

Shaun chooses ...

Teaching students to embrace mistakes – Canada

The wrong answer is just another way to say, "I'm learning.” When it’s time for teaching students to ...

Robert describes ...

Teaching students to embrace mistakes

Having the wrong answer isn’t a bad thing—it can create educational opportunities. We share tips for ...

Brenda writes ...

Social media engagement tips that deserve a thumbs up

Read on to get some social media marketing ideas for small business. Then pair them with social media giv...

Amanda discusses ...

Social media engagement tips that are worth the share – Canada

It may come as no surprise that 94 percent of small businesses use social media for marketing.

Tiffany discusses ...

Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada

Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...

Alexis suggests ...

Skip the Discounts: 5 Alternatives to Building Customer Loyalty

For small businesses, offering discounts and rebates can be a double-edged sword.

Adam recommends ...

Skills-based volunteering is a nonprofit success secret

Skills-based volunteering can boost your nonprofit’s effectiveness and impact. Use promotional gifts fo...

Sandy shares ...

Show you care with a strong cause marketing strategy – Canada

Doing good in the community is good for business. We share tips on creating a cause marketing strategy, f...

Alexis describes ...

Show you care with a strong cause marketing strategy

Building a better community can help your business. We share ideas for developing a cause marketing strat...

Amie recommends ...

Show the Love with these Support Staff Recognition Ideas – Canada

Show your appreciation with these support staff recognition ideas for bus drivers, crossing guards, schoo...

Adam describes ...

Serving the community, not just customers – Canada

If taking care of the customer is job one, taking care of the community may be job two.

Erika digs ...

Serving the Community, Not Just Customers

As you start your strategic planning for the coming year, consider adding service to your community to yo...

Sherry discusses ...

Serve the community better with online service options

It’s time to get digital. Putting government online service options online makes citizens’ lives easi...

Sam recommends ...

Serve the community better with convenient service options – Canada

Creating new government service options has benefits for the community and your agency. We share three ea...

Carrie describes ...

School communication strategies: When more is best – Canada

Did you know an effective communication strategy tip is to overcommunicate? When you have information to ...

Alysia describes ...

School communication strategies: When more is best

When sharing critical information, it can help to overcommunicate. These school communication strategies,...

Brian describes ...

Say goodbye to the annual performance appraisal – Canada

Is it time to say goodbye to the annual performance appraisal? Understand this business intelligence is k...

Sarah recommends ...

Retro giveaways bring back the good old days

Bring back those good old days by adding a little nostalgia to your marketing mix. We have fun retro give...

Adam digs ...

Reduce inconvenient no-show appointments with these 6 tips – Canada

No-show appointments and late cancellations can be inconvenient and costly. Check out ideas on how to red...

Pam writes ...

Reduce inconvenient no-show appointments with these 6 tips

Try these ideas to reduce no-show appointments so you can see as many patients as possible.

Andy writes ...

Promotional strategies to captivate your trade show audience – Canada

To make the most out of your trade show experience, take time to design a product-promotion strategy that...

Amanda suggests ...

Promotional strategies to captivate your trade show audience

If you can, offer product samples to potential buyers so they can try before they buy. In addition to all...

Jon recommends ...

Promotional banner ideas to share important information – Canada

4imprint sign expert, Stephanie, shares promotional banner ideas to help spread the word about business h...

Josh suggests ...

Promoting Healthcare Apps

This article offers tips on promoting healthcare apps to connect with patients, take appointments, educat...

Adam likes ...

Promote remote work-life balance – Canada

Avoiding burnout and staying motivated are two benefits of remote work-life balance. We offer ideas to ba...

Zach suggests ...

Promote community recycling programs using eco-friendly giveaways – Canada

Recycling offers many benefits to community—it helps reduce waste, create jobs, conserve resources and ...