Thinking about the future can be exciting and a little daunting. As you try to navigate the ever-changing world of healthcare, we have some tips to help keep your organization ahead of the curve.
Use mobile apps to meet patient expectations
Consumers expect the same level of digital capability and self-enablement from healthcare providers that they get in other industries. Basically, they want access to their personal health information and providers anytime, anywhere. With a mobile app, patients can get real-time insights, see test results or send their doctor a message without having to pick up the phone. Providing that kind of ease and convenience shows consumers you understand their needs and wants.
Keep patient experience a top priority
How patients feel from the moment they contact your organization to the time of their actual visit is crucial. It’s important to audit all aspects of the patient’s journey to ensure they feel cared for, understood and confident with the care provided. A few ways to make sure patients have the best experience possible include:
- Make your website easy to use.
- Make sure patients know what to expect during a visit (either in-person or through telehealth). If they’re visiting your office, make sure they know where to go.
- Give new patients healthcare promotional items, like an aluminum water bottle, fitness towel or stylus pen, to let them know they’re appreciated.
- Send follow-up emails or texts after visits asking patients to rate their experience. Be sure to include a section where they can elaborate on their rating.
The most important thing is to ask patients what they liked and disliked about their experience. This will give you insight on what you can do better—and what you’re excelling at!
Build trust and authority
When it comes to the future of healthcare marketing, content is king. It’s a fantastic way to build trust and authority. Host virtual weekly question and answer sessions with your doctors. Create a blog series about your organization’s expertise. Send informative emails to your patients and offer occasional giveaways to boost engagement—like an exercise band set, yoga mat or infuser bottle. Remember, your content should show how you’re the best healthcare organization for your patients.
Implement telemedicine for safety and convenience
Telemedicine is huge right now. One survey indicates that 47% of Canadians have used telehealth services since the beginning of the pandemic. Telemedicine includes virtual consultations, diagnostics, prescriptions, therapy, preventative care, remote monitoring and more. Telemedicine can you meet the demand for fast yet safe service.
Embrace the future of healthcare marketing
The future of healthcare marketing can be exciting. With everything from mobile apps, to telehealth services, to content marketing, your organization can continue to retain and attract more patients.