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amplify®: How to differentiate your brand from competitors

Wondering how to differentiate your brand from its competitors? Two organizations highlight their unique ...

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How to increase transactions using promotional marketing giveaways

Marketing giveaways can be the secret sauce to highly effective transactional marketing. We offer ideas t...

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How to increase transactions using promotional marketing giveaways – Canada

Transactional marketing can put you on the fast track to skyrocketing sales. We offer ideas on ways to us...

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How to make the most of hybrid events – Canada

With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...

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How to make the most of hybrid events

When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...

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Trade show alternatives that reach beyond the exhibit floor – Canada

Trade show alternatives give you the opportunity to share products and capture sales leads even when even...

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Trade show alternatives that reach beyond the exhibit floor

When the show can’t go on, find new ways to bring your products and services to your customers using tr...

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5 content marketing strategies to boost engagement

If you're one of the many organizations already engaged in content marketing, you may be looking for some...

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5 content marketing strategies to boost engagement – Canada

This article offers five new ways to market your content, plus some promotional giveaway ideas to support...

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#SwaggingRights Campus Village

A marketing need + happenstance = a unique advertising partnership. See how Campus Village in East Lansin...

How to strengthen your brand with local marketing

Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...

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Effective Trade Show Planning Part 2 – Start Shopping Around

Start shopping around and reap the benefits of planning ahead. 3 to 6 months out is ideal for choosing ho...

Make marketing magic with these 4 fundamentals

In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...

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amplify: Mergers and Acquisitions

October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...

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The Science of Successful Brand Storytelling in Marketing

When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...

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The best outdoor promotional items for outdoor events

With people out and about all summer long at festivals, fairs and picnics, see how to boost your brand wi...

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Make the most of your trade show experience

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

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Make the most of your trade show experience – Canada

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

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4 unique ways to use promotional umbrella giveaways

Umbrella giveaways are popular, useful and get impressions. Beyond shielding from the sun and rain, here ...

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Tips for selecting the best parade giveaways and ideas

Make your organization the star of the parade with show-stopping parade giveaways. Here’s how to find p...

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6 promotional items under $1 to help generate leads

If you have a small marketing budget, choose promotional items under $1. These inexpensive giveaways get ...

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3 ways to drive engagement with 360 video marketing

Are you looking to drive engagement and wow visitors while at your next trade show or event? Try adding 3...

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3 ways to drive engagement with 360 video marketing – Canada

Are you looking to drive engagement and wow visitors while at your next trade show or event? Try adding 3...

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The best trade show giveaways to keep your brand front and centre

For what’s trending in trade show promo items that keep your brand front and centre with customers, loo...

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Get to the Core of Your Organization’s Values

Core business values are an important part of a business’ culture. This article explores the importance...