4imprint Promotional Products Blog

Practical Meets Different in the Notebook Band-it

Suzanne — Tue, 14 May 2013 16:10:54 +0000

The Notebook Band-it is a product that appeals to a wide range of audiences, from voracious readers to home handymen, everyday chefs and office organizers.

That’s because this stretchy book band lets you find and keep your page, hands-free.

Whether you’re reading on a breezy beach, repairing what’s broken, whipping up a gourmet feast or keeping ‘to-do’ lists in order, this giveaway goes to work.

The Notebook Band-it is made from an ultra-wide elastic band. A charm provides the perfect backdrop for your organization’s logo.

So, whether you are kicking off a new project and want to outfit the project team with a way to stay organized, you are looking for a novel giveaway at an upcoming home show or you want to equip new customers with a way to keep their welcome packets in order, the Notebook Band-it is likely to prove popular. It’s so practical that users often wonder, ‘How did I live without this?’

-Suzanne

Service Design: 4imprint’s Latest Blue Paper and Podcast

sloritz@4imprint.com — Thu, 09 May 2013 18:35:40 +0000

FOR IMMEDIATE RELEASE

May 9, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

Service Design: 4imprint’s Latest Blue Paper and Podcast

(OSHKOSH, Wis.) – Using service design, organizations can create exceptional customer experiences. To do that, they must take time to understand the behavior of customers and the sum of their interactions with the organization. Using that information, the organization can find ways to not only wow customers, but differentiate themselves in a way that delivers lasting growth.

Service Design: Designing experiences that create value, a new Blue Paper®, podcast and infographic from promotional products retailer 4imprint®, provides a methodology for how organizations can learn about their customers and use that understanding to design amazing experiences for them.

“This Blue Paper looks at how understanding your customer is essential to designing services for them,” said Greg Ebel, vice president of sales and marketing, 4imprint. “It also explores how some organizations use service design to make customer experiences more memorable and valuable and the impact that has on their bottom lines.”

This Blue Paper® and podcast provide a comprehensive look at service design for individuals and organizations. Expect to learn:

Service design definitions
How organizations use service design to increase customer satisfaction, sales and profitability
Ideas for using service design to identify what separates an organization from its competitors
Metrics to measure the effectiveness of a service design initiative
Ways to help customers commit to their purchase
Tools for understanding customer experience and strategy development, such as customer journey maps, personas and service blueprints

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.

# # #

Service Design [INFOGRAPHIC]

sloritz@4imprint.com — Thu, 09 May 2013 14:16:17 +0000

Service Design

sloritz@4imprint.com — Wed, 08 May 2013 19:09:56 +0000

At its heart, service design is about understanding customer behavior, and using

that understanding to design new offerings, or change existing ones, to deliver a

better experience for customers. In today’s hyper-competitive environment where

products and services are quickly commoditized, service design provides a means

of creating customized consumer experiences that drive unrealized value and

increase ROI.

Photo Frames That Really Stick

Suzanne — Tue, 07 May 2013 14:38:46 +0000

People love to put photos and announcements on the refrigerator. But now that non-magnetic fridges are more popular, you have to be a bit more creative. Here’s where our Removable Picture Frame Decal can be helpful.

These removable photo frames use repositionable glue, allowing you to move the frame anywhere, anytime, over and over again. Unlike magnetic frames, which require a metal surface, the repositionable photo frames will stick to any surface. Your fridge, file cabinets, windows or white boards can all hold photo frames, whether they are metal, wood or glass.

Frames are available in a 2×3 snapshot or 4×6 standard photo sizes. They’re great to give to employees, volunteers or donors as a thank you. Include a photo and you’ll make your gift even more meaningful.

The frames are available in multiple colors and a woodgrain style with walnut, ash, or maple shades.

Best of all, these promotional products are affordably priced, making them a great giveaway. For as little as 19 cents each, you can give people a place to hold cherished pictures, whilst promoting your corporate brand in a simple yet memorable way.

-Suzanne

Teacher Appreciation Week Giveaway!

Becky — Tue, 07 May 2013 12:56:59 +0000

Happy Teacher Appreciation Week!

4imprint wants to help you celebrate teachers and educators with a giveaway! Just pin your 5 favorite product ideas from 4imprint.com or 4imprint.ca. One lucky pinner will receive $500 towards a 4imprint order for the school of their choice.

Full details below.

Good luck and enjoy your week! And from 4imprint, thank you for all you do!

Promote Summer Activities!

Becky — Thu, 25 Apr 2013 16:26:29 +0000

So, it’s already nearing the end of April and summer will be here before we know it (hard to believe with this spring weather, but it will come). In about 6 weeks, my daughter’s school year will be ending and I’m putting together ideas for activities to keep the kids busy all summer-long! I’ve been already gathering lots of information and schedules from the public library and the parks & recreation department, as well as other events going on around the area.

What types of activities are available in your area this summer, and how have you made the community aware of them? If you haven’t yet, here are some ideas:

-If you’re promoting park programs or activities, send seed packets or a seeded mailer printed with your organization’s website and event calendar. The seeds can then be planted, and be a reminder of your organization, activities or events.

-Hand out items at local schools, such as sun safety products imprinted with the hours of the community pool or animal shaped key tags along with brochures to let parents know about special activities at the local petting zoo.

-Tote bags are a practical way to communicate special programming at the library. Include a flyer with a printed calendar of events, and keep them near the library entrance.

Regardless of weather, many kids will be done with school by early June and parents will be looking for ways to keep them busy! Let them know what is going on in your area!

Promotional Products Retailer 4imprint® Announces $90,000 in 1st Quarter In-Kind Donations

Kari — Wed, 24 Apr 2013 16:18:45 +0000

FOR IMMEDIATE RELEASE
April 24, 2013
For more information contact:
Greg Ebel, 4imprint
920-236-7272, ext. 8396

Promotional Products Retailer 4imprint® Announces $90,000 in 1st Quarter In-Kind Donations

(OSHKOSH, Wis.) Promotional products retailer 4imprint awarded $90,000 worth of promotional products to nearly 100 nonprofits and charities across the United States and Canada during the first quarter of 2013. Through its one by one® charitable giving program 4imprint makes at least one $500 in-kind promotional items grant to an organization each business day. An additional 26 charitable organizations received grants during the period ending March 31, 2013.

one by one charitable grants help non-profit organizations, schools and religious organizations raise awareness about the charitable work they do. The $500 in-kind donations of promotional items are used for a wide range of products from seed packets imprinted with the Maryland Agricultural Resource Council’s logo to Wheelchairs 4 Kids caps.

“It’s wonderful to be able to hear the stories of these organization and see how they make a difference in their communities,” says Kevin Lyons-Tarr, president and CEO, 4imprint. “We are honored to have the opportunity to help.”

4imprint is accepting applications for its 2013 one by one program online at http://onebyone.4imprint.com. Any 501(c)3 organization, registered Canadian charity, school or religious organization is encouraged to apply. Interested organizations are asked to submit applications a minimum of two months before items will be used, to allow time for application processing and product delivery.

2013 1st quarter one by one recipients include:

4RKids Foundation – Enid, Okla.
91.1 The Avenue – Green Bay, Wis.
ACHIEVA – Pittsburgh, Pa.
ACT–Autism Community Training – Burnaby, British Columbia
Advocacy and Support Center – Elizabethtown, Ky.
Alpha-1 Foundation – Miami, Fla.
ALS Society of Quebec – Montreal, Quebec
American Cancer Society – Green Bay, Wis.
American Heart Association–HeartChaseTM – Madison, Wis.
American Red Cross Central Valley Region – Fresno, Calif.
The Arc Fox Cities, Inc. – Menasha, Wis.
Arizona in ACTION (Goodyear in ACTION) – Goodyear, Ariz.
Bedtime Bundles, Inc. – Marco Island, Fla.
Big Brothers Big Sisters of East Tennessee – Kingsport, Tenn.
Big Brothers Big Sisters of the Fraser Valley – Abbotsford, British Columbia
Builders Beyond Borders – Norwalk, Conn.
B.U.R.N. Ministries – Fort Worth, Texas
Canadian Volunteers for International Development – Stony Plain, Alberta
Central New York Signature Chefs: March of Dimes – Syracuse, N.Y.
Chamberlain’s Children Center – Hollister, Calif.
Champions of Life, Inc.: the Refuge – Overland Park, Kan.
Charleston Newspapers–Newspapers In Education – Charleston, W.Va.
Children’s Hearing & Speech Centre of BC – Vancouver, British Columbia
Children’s Home Society – Inverness, Fla.
College Club of Ridgewood – Ridgewood, N.J.
The Community Foundation – Riverside, Calif.
Community Link, Inc. – Breese, Ill.
Conception Abbey – Conception, Mo.
Creed’s Cause – Oviedo, Fla.
DOC IT Foundation – Miami, Fla.
Dorchester Family YMCA – Cambridge, Md.
East Ascension High School: One Can Make a Difference – Gonzales, La.
East-Central Court Appointed Special Advocates – Brookings, S.D.
Easthampton Community Center – Easthampton, Maine
ELS to Go – Nashville, Tenn.
The Erin Eickmeier Foundation – Ballwin, Mo.
Fernbank Museum of Natural History – Atlanta, Ga.
Friends of Navajo County Anti-Drug Coalition, Inc. – Pinetop, Ariz.
The G.I. Go Fund – Newark, N.J.
Green Lake Area Animal Shelter – Green Lake, Wis.
The Guidance Center’s Kids–TALK CAC – Detroit, Mich.
The GVTC Foundation – New Braunfels, Texas
Harvest Bible Chapel – Oakville, Ontario
Healing Little Hearts: the Boston Children’s Hospital) – Mattapoisett, Mass.
Heartbeat International Foundation, Inc. – Tampa, Fla.
Helping Others Fight–the Ulman Cancer Fund – Baltimore, Md.
Hereditary Angioedema Association (HAEA) – North Attleboro, Maine
Illinois Poison Center – Chicago, Ill.
I Still Have a Dream Foundation – Athens, Ga.
Kenosha Area Family and Aging Services, Inc. – Kenosha, Wis.
Kids for Kids, Dancing for Life – Cheshire, Conn.
KidsPeace Foster Care – Reading, Pa.
Kimmy’s House – Golden, Colo.
Learning Disabilities Association of Yukon (LDAY) – Whitehorse, Yukon
Literacy Network – Madison, Wis.
The Maryland Agricultural Resource Council – Cockeysville, Md.
The Mattie Miracle Cancer Foundation – Washington, D.C.
Mended Little Hearts of Long Island – Lynbrook, N.Y.
Mountain Hospice, Inc. – Belington, W.Va.
Mountain Valley Hospice & Palliative Care – Mount Airy, N.C.
Muscular Dystrophy Association – Macon, Ga.
NAMI DuPage – Wheaton, Ill.
North Alabama Medical Reserve Corps – Huntsville, Ala.
Open Door Youth Services – New Albany, Ind.
Osceola County Sheriff’s Office – Kissimmee, Fla.
Owens House Shelby County Children’s Advocacy Center, Inc. – Columbiana, Ala.
Parkinson’s Association of San Diego – San Diego, Calif.
Poulsbo CF Walk – Poulsbo, Wash.
Richland One Community Coalition – Columbia, S.C.
Safe Community Wood Buffalo – Mort McMurray, Alberta
Sexual Trauma and Recovery Services – Hudson Falls, N.Y.
Smith County Community Foundation – Smith Center, Kan.
South Central Wisconsin, Susan G. Komen – Madison, Wis.
South Puget Sound Mobile Search and Rescue – Tumwater, Wash.
St. Joseph Safety and Health Council – St. Joseph, Mo.
Straits Area Services – Cheboygan, Mich.
Terri Lynne Lokoff Child Care Foundation – King of Prussia, Pa.
ThinkFirst National Injury Prevention Foundation – Naperville, Ill.
Tri-County Christmas in Action – Fenton, Mich.
United Ostomy Associations of America – Wilkes Barre, Pa.
UW–Oshkosh Student Recreation – Oshkosh, Wis.
Victim Services Wellington – Guelph, Ontario
Waushara County Chapter–Ice Age Trail Alliance – Wautoma, Wis.
Wheelchairs 4 Kids, Inc. – Tarpon Springs, Fla.
Whitman Hospital & Medical Center – Colfax, Wash.
Winnebago Audubon Society, Inc. – Oshkosh, Wis.
Wisconsin Museum of International Wildlife – Appleton, Wis.
Wisconsin Volunteer Coordinators Association – Appleton, Wis.

About 4imprint’s one by one program
one by one is the charitable giving program of 4imprint. Now in its seventh year, 4imprint’s one by one program supports nonprofits with IRS-approved 501(c)3 status or Canadian-registered charities, religious organizations and accredited schools. Since the program began in 2005, the promotional products retailer has awarded approximately $1,089,500 in in-kind donations to nonprofit organizations.

About 4imprint
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, and serves more than 100,000 businesses with its innovative promotional items throughout the United States, Canada, United Kingdom and Ireland. Its product offerings include business gifts, embroidered apparel, promotional pens, tradeshow and tabletop displays, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars and much more. For additional information, log on to www.4imprint.com.

Meditation at work: 4imprint®’s Latest Blue Paper® and podcast

sloritz@4imprint.com — Fri, 19 Apr 2013 17:52:33 +0000

FOR IMMEDIATE RELEASE

April 18, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

Meditation at work: 4imprint®’s Latest Blue Paper® and podcast

(OSHKOSH, Wis.) – Meditation used to be viewed as mysterious and unfamiliar. But in today’s hyper-connected world where information overload is constant, meditation has started to enter the mainstream as a tool for increasing focus and reducing stress. Promotional products retailer 4imprint’s newest Blue Paper (4imprint’s version of a white paper) and podcast, Meditation at work: How to manage information and manage your mind, explains the science behind meditation and how organizations can use it to improve their bottom line results.

For organizations, meditation can help increase employee happiness and productivity. Case studies included in the Blue Paper and accompanying infographic demonstrate how meditation programs can dramatically affect the performance of employees. In one example, employees who engaged in meditation regularly reported increased job satisfaction of 10 to 20%, which translated to a 12% increase in customer satisfaction.

“Organizations looking at a wide range of options for improving employee or customer satisfaction may find the research on meditation interesting,” says Greg Ebel, vice president of sales and marketing at 4imprint. “This Blue Paper presents different ways organizations could utilize meditation to positively impact productivity and customer satisfaction.”

This Blue Paper and podcast give a complete picture of meditation for individuals and organizations alike. Topics covered include:

How stress negatively affects health and performance
The biology behind meditation and why it reduces stress
Meditation basics and how to apply them
How organizations use meditation to boost employee happiness and productivity
How organizations can implement meditation programs

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

Team spirit is not just about feeling better. It’s about performing better.

David — Thu, 18 Apr 2013 19:58:11 +0000

Team spirit is a term that’s frequently misunderstood. It conjures up memories of high school pep rallies and poor, pep-band-fuelled covers of 80’s pop songs. But team spirit is really about instilling a sense of purpose and pride within your organization, and this leads to employee engagement.

Why does that matter? Just consider the very real impact of disengaged workers as measured by the Gallup® organization:

The lost productivity of actively disengaged employees costs the North American business economy over $350 BILLION annually. Yes, that’s billion with a capital “B.”
18% of disengaged employees actually undermine their co-workers’ success.
72% of U.S. workers are not engaged in their work. And to be clear, that’s defined as essentially sleepwalking throughout their day.

There are definitely gains to be made from increasing the number of actively engaged employees on your payroll. Just look at Zappos® or the Virgin Group® for examples of what a culture of team spirit does for innovation and growth. In fact, take it from Sir Richard Branson himself. He says, “People are the lifeblood of any company; they need to be looked after and celebrated every now and then.”

Creating a culture of team spirit takes time and effort, but it can lead to big gains as you realize the increased productivity and creativity of an actively engaged workforce. Here are some tips to get you started:

Find out how engaged your people are.

Consider conducting your own internal survey. Ask your employees the same twelve questions that the Gallup organization used in its global study and report of employee engagement. Share your results with employees to keep the conversation about engagement going. Give them something to remind them about it, like an aluminum bottle/can opener to symbolize the need to be open. Or a pocket aluminum LED flashlight to represent the need to illuminate the things that cause disengagement. Imprint a key statistic or result on them so it keeps employees thinking about building engagement.
Sponsor a Clifton StrengthsFinder® test to identify each employee’s natural abilities. Part of increasing employee engagement is giving them the opportunity to do what they do best, which energizes them and increases their happiness. Consider giving everyone a silicone performance bracelet with his or her own top strength imprinted on it. Encourage employees to pay attention to their colleagues’ respective strengths and look for opportunities to leverage them as a team. Working to their strengths will increase employee engagement, and ultimately make implementing team spirit a whole lot easier.

Now it’s time for some fireworks. Seriously.

You’ve done the hard work of measuring employee engagement. You’ve shared the results with everyone, and you have them focused on boosting engagement and leveraging employee strengths. Now it’s time to ignite some real team spirit by giving your organization a shared purpose, like a clear mission statement, to passionately pursue together. Focus their energy with a real William Wallace-style rallying cry. People need to believe that what you’re doing together matters. Take a look at examples from Patagonia® and Zappos® or read our Blue Paper® on team spirit for ideas on how to spread the word and garner internal support. Purpose makes all the difference.
Once you have your rallying cry, put it EVERYWHERE. (We put that last word in all caps to communicate that we were totally shouting that last part.) Put your rallying cry in places that give employees an opportunity to share it among themselves, but also with customers and vendors. This is your raison d’être after all. Replace the bottled water in your office with custom-labeled versions that promote your rallying cry so when you offer visitors a beverage, you have an opportunity to share your purpose. Replace all the Post-it® Notes in the office with it as well as a reminder every day.

Team spirit, and the purpose that it brings to an organization, can deliver very solid results of increased productivity and creativity. See what your employees are really capable of. Give them something beyond a paycheque to motivate them to help you change the world!

”Employee Engagement.” Canada Human Resource Centre. Web. 25 Feb. 2013.

Gallup, Inc. The State of the Global Workplace: A Worldwide Study of Employee Engagement and Wellbeing. Publication. Washington, D.C.: Gallup, 2010. Print.

Branson, Richard. "Richard Branson: People Power — the Engine of Any Business." Entrepreneur. Entrepreneur Media, Inc., 29 Sept. 2010. Web. 19 Feb. 2013.



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Feedback in the workplace

David — Thu, 18 Apr 2013 19:30:20 +0000

The term “feedback” is frequently utilized by mission controls to describe the signals sent back and forth between a space rocket and planet Earth. Feedback determines the accuracy of the rocket’s course and is used to make corrections and adjustments to keep it on the right path. The term has been integrated into business as a means to discuss performance and to keep employees on course.

Giving feedback
One of the more commonly thought of places for giving employees feedback is the annual or semi-annual performance review. Although this process does provide one opportunity to engage employees and solicit their thoughts and ideas, it cannot be the only means to do so. After all, once or twice a year is just not enough. Instant feedback for a job well done or constructive criticism in areas needing improvement, and regularly scheduled touch-base points, are vital to keeping on track.

Immediate recognition: Catch people doing good things on the job and provide staff with immediate recognition for a job well done. A rewards program can be a great way to call out those who go the extra mile. For instance, you see a nurse go above the call of duty by checking another break room for a magazine requested by a patient. Immediate praise and a small token of thanks such as a medical badge pull, healthcare stress reliever or imprinted travel mug can go a long way to recognize an outstanding employee.
Constructive criticism: Communicate negative feedback as soon as possible and in private. Be specific about what went wrong and how improvements can be made. Expand on how the negative behavior effects everyone involved and be clear in your expectations going forward.
Touch-base meetings: Regularly scheduled, touch-base meetings provide the opportunity to cover things in between performance reviews. These one-on-ones can be a great forum to discuss goals, wins, concerns and expectations.

Getting feedback
Now that we’ve established some methods to give feedback, we need to get some in return. You may be wondering: How engaged is the staff? How satisfied are they working at this facility? What is the communication like between doctors, nurses and other staff? Does everyone feel they have the right tools to do their jobs? Do they feel secure in their jobs? Here are some ways to find out:

Surveys: One method of generating employee feedback is to conduct a survey. Allow time for staff to complete the survey on the clock and during non-peak hours. A baseline survey should be no longer than 15-20 questions and should take less than 10 minutes to complete. More frequent, shorter surveys can be conducted afterwards as a means to check-in. Encourage participation by offering contributors a small token of appreciation like a lanyard, stethoscope light or Doctor Suave pen.
Suggestion box: A suggestion box or an online portal where employees can post comments and concerns can be a great way to generate feedback and get opinions that may not otherwise be shared. This lets employees know you’re interested in what they have to say and gives a sense of anonymity to those who may be shy or unwilling to share otherwise.
Share and share alike: Once a survey is complete or the suggestion box is emptied, share your findings—both the good and the bad. Foster an environment that values openness and honesty and while presenting the results, open up the conversation for additional feedback and clarifications.
Act: Why ask for feedback if you’re not going to do anything with it? The purpose of asking for employee input is to make organizational improvements and to assess what needs to be done to either get back on track or continue to follow the right course. Develop a plan that entails how you intend on doing this and share it with staff.

Feedback is vital to the health and well-being of your organization and without it you risk disengagement, lack of clarity and lost opportunity. It is imperative that you are not only giving feedback on a regular basis but also that you are fostering a culture where it is safe and encouraged to give, too. Let your staff know you can walk the walk and talk the talk.

"Feedback: Why It’s So Important For Keeping Employees on Course." TLNT. N.p., n.d. Web. 16 Feb. 2013.

Hatter, Kathryn. "How to Give Feedback to Employees." EHow. Demand Media, 01 Aug. 2007. Web. 16 Feb. 2013.

"How to Get Feedback From Employees." Inc.com. N.p., 10 Aug. 2010. Web. 16 Feb. 2013. .

"5 Tips to Get Great Feedback from Employees!" FluidSurveys 5 Tips to Get Great Feedback from Employees Comments. N.p., n.d. Web. 16 Feb. 2013.

"Help Them Grow or Watch Them Go: Why Feedback Is so Important." TLNT. N.p., n.d. Web. 16 Feb. 2013.



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Day 5: National Deep Dish Pizza Day 5: Hospital Admitting Clerks Day 5: National Walk to Work Day 6: Army Day 6: New Beers Eve 6: Drowsy Driver Awareness Day 6: National Love Our Children Day 6: National Student Athlete Day 6: Tartan Day 6: The Church of Jesus Christ of Latter-Day Saints Day 6: Teflon Day 6: International Pillow Fight Day 7: International Beaver Day 7: International Snailpapers Day 7: Metric System Day 7: National Beer Day 7: No Housework Day 7: Tangible Karma Day 7: World Health Organization Day 8: Buddha Day 8: Trading Cards for Grown-ups Day 9: Equal Pay Day 9: National Be Kind to Lawyers Day 9: National Cherish an Antique Day 9: National Former Prisoner of War Recognition Day	9: National Former Prisoner of War Recognition Day 9: Ascension Day 9: Appomattox Day 9: Jenkins Ear Day 9: Winston Churchill Day 10: ASPCA (American Society for the Prevention of Cruelty to Animals Day) 10: National Farm Animals Day 10: National Sibling Day 10: One Day Without Shoes Day 10: Salvation Army Founder’s Day 10: Safety Pin Day 11: Barbershop Quartet Day 11: International “Louie Louie: Day 11: National Pet Day 11: World Parkinson’s Disease Day 12: D.E.A.R. Day (Drop Everything and Read) 12: International Day of Human Space Flight 12: Licorice Day 12: Tax Freedom Day 13: Walk on Your Wild Side Day 13: Thomas Jefferson Day 13: Scrabble Day 13: Baby Massage Day 14: Children with Alopecia Day 14: Dictionary Day 14: International Moment of Laughter Day 14: Pan American Day 15: Boston Marathon 15: Income Tax Pay Day 15: McDonald’s Day 15: Take a Wild Guess Day 15: That Sucks Day 16: National Health Care Decisions Day 16: National Library Day 17: National Stress Awareness Day 17: Bat Appreciation Day 17: Blah! Blah! Blah! Day 17: Ellis Island Family History Day 17: National Haiku Poetry Day 17: Ford Mustang Day 17: National Bookmobile Day 17: Nothing Like A Dame Day 18: Adult Autism Day 18: Get To Know Your Customers Day 18: National Columnist Day 18: National Golf Day 18: Pet Owners Independence Day 18: High Five Day 18: International Amateur Radio Day 18: National Wear Your Pajamas To Work Day 18: Poem in Your Pocket Day 18: Support Teen Literature Day 18: Day of Silence 19: John Parker Day 19: National Hanging Out Day 19: Oklahoma City Bombing Commemoration Day 19: Yom HaShoah 19: DNA Day 19: National Day of Silence 20: Auctioneers Day 20: Husband Appreciation Day	20: Record Store Day 20: Spring Astronomy Day 21: Kindergarten Day 21: National Chocolate-covered Cashews Day 22: Chemists Celebrate The Earth Day 22: Earth Day 22: Girl Scout Leader Day 22: In God We Trust Day’ Day 22: Mother Earth Day 22: National Jelly Bean Day 24: International Guide Dogs Day 23: Movie Theatre Day 23: International Marconi Day 23: National Teach Your Children To Save Day 23: Talk Like Shakespeare Day 23: World Book & Copyright Day 23: World Book Night 24: Genocide Remembrance Day 25: Administrative Professionals Day or Secretary’s Day 25: Hairstylists Appreciation Day 25: Malaria Awareness Day 25: Hug a Plumber Day or Plumbers Day 25: Red Hat Society Day 25: Yom HaZikaron 25: World Penguin Day 26: Hug an Australian Day 26: Audubon Day 26: National Kids and Pets Day 26: Richter Scale Day 26: Trinity Sunday 26: Take Our Daughters & Sons to Work Day 26-28: Bob Wills Day 26: Yom HaArzmaut 26: Arbor Day 26: National Hairball Awareness Day 27: Babe Ruth Day 27: Bulldogs are Beautiful Day 27: Mantanzas Mule Day 27: Morse Code Day 27: Eeyore’s Birthday Day 27: National Go Birding Day 27: National Rebuilding Day 27: Penguin Day 27: Save the Frogs Day 27: Sense of Smell Day 27: World Tai Chi and Qigong Day 27: World Healing Day 27: World Veterinary Day 28: Biological Clock Day 28: Lag B’omer 28: National Pet Parent’s Day 28-: Mother, Father Deaf Day 28: Workers Memorial Day 29: National Dance Day 29: “Peace” Rose Day 29: Pinhole Photography Day 29: Zipper Day 30: Beltane 30: Bugs Bunny Day 30: International Jazz Day 30: Dia De Los Libros Day 30: National Honesty Day 30: Spank Out Day 30: Walpurgis Night 30: World Healing Day


ALS Awareness Month American Wetlands Month APS (Antiphospholipid Antibody Syndrome) Arthritis Awareness Month Asian Pacific American Heritage Month Awareness of Medical Orphans Month Better Hearing & Speech Month Borderline Personality Disorder Month Brain Tumor Awareness Month Carrots and Cauliflower Celiac Awareness Month Clean Air Month Community Living Month Creative Beginnings Month EcoDriving Month Family Wellness Month Fibromyalgia Education and Awareness Month Freedom Shrine Month Gardening for Wildlife Month Get Caught Reading Month Gifts from the Garden Month Global Civility Awareness Month Go Fetch! Food Drive for Homeless Animals Month Grapefruit and Kiwi Month Haitian Heritage Month Heal the Children Month Healthy Vision Month Huntington’s Disease Awareness Month International Audit Month	International Business Image Improvement Month International Civility Awareness Month International Victorious Woman Month Jewish-American Heritage Month Latino Books Month Lupus Awareness Month Melanoma/Skin Cancer Detection & Prevention Month Motorcycle Safety Month National Allergy/Asthma Awareness Month National Barbeque Month National Better Hearing Month National Bike Month National Egg Month National Foster Care Month National Good Car Keeping Month National Hamburger Month National Hepatitis Awareness Month National Inventors Month National Meditation Month National Mediterranean Diet Month National Mental Health Month National Military Appreciation Month National Moving Month National Neurofibromatosis Awareness Month National Osteoporosis Prevention Month National Photo Month National Physical Fitness & Sports Month	National Physiotherapy Month National Preservation Month National Salad Month National Salsa Month National Smile Month National Stroke Awareness Month National Sweet Vidalia Onions Month National Tuberous Sclerosis Month National Toxic Encephalophathy and Chemical Injury Awareness Month National Vinegar Month National Youth Traffic Safety Month Older Americans Month Personal History Month Potatoes and Limes Month Prader-Willi Syndrome Awareness Month Preeclampsia Awareness Month Prepare Tomorrow’s Parent Month React Month Revise Your Work Schedule Month Skin Cancer Awareness Month Strike Out Strokes Month Teen CEO Month Tennis Month Tay-Sachs and Canavan Disease Month Tourette Syndrome Awareness Month Ultra-violet Awareness Month Women’s Health Care Month World Lyme Disease Awareness Month Young Achievers of Tomorrow Month National Family Month: May 13-June 17

Choose Privacy Week: 1-7 International Wildlife Film Week: 4-11 Dystonia Awareness Week: 5-13 Be Kind to Animals Week: 5-11 Children’s Mental Health Week: 5-11 Drinking Water Week: 5-11 Flexible Work Arrangement Week: 5-11 Goodwill Industries Week: 5-11 Kids Win Week: 5-11 National Alcohol and Drug Related Birth Defects Awareness Week: 5-11 National Anxiety & Depression Awareness Week: 5-11 National Family Week: 5-11 National Hospital Week: 5-11 National Hug Holiday Week: 5-11 National Nurses Day and Week: 5-11 National Occupational Safety & Health Week: 5-11 National Pet Week: 5-11 National Raisin Week: 5-11 North American Occupational Safety & Health Week: 5-11 PTA Teacher Appreciation Week: 5-11 Public Service Recognition Week: 5-11	Update your References Week: 5-11 Dating and Life Coach Recognition Week: 5-11 Intimate Apparel Week: 6-10 National Wildflower Week: 6-12 National Correctional Officer’s Week: 6-12 NAOSH Week: 6-12 Teacher Appreciation Week: 6-10 Universal Family Week: 10-16 National Tourism Week: 11-18 EMS (Emergency Medical Services) Week: 12-18 Food Allergy Awareness Week: 12-18 National Dog Bite Prevention Week: 12-18 National Educational Bosses’ Week: 12-18 National Nursing Home Week: 12-18 National Police Week: 12-18 National Return to Work Week: 12-18 National Transportation Week: 12-18 National Women’s Health Week: 12-18 Reading is Fun Week: 12-18 Salute to Moms 35+ Week: 12-18	Work at Home Moms Week: 12-18 American Craft Beer Week: 13-19 Children’s Book Week: 13-19 National Etiquette Week: 13-19 National Stuttering Awareness Week: 13-19 National New Friends, Old Friends Week: 18-25 National Safe Boating Week: 18-24 National Bike to Work Week: 19-25 National Medical Transcription Week: 19-26 National Stationery Week: 19-22 Recreational Water Illness and Injury Prevention Week: 19-26 World Trade Week: 19-25 National Backyard Games Week: 20-26 International Coaching Week: 20-26 Mudbug Madness Week: 23-26 Old-Time Player Piano Week: 24-27 Week of Solidarity with the People of Non-Self-Governing Territories: 25-31 Hurricane Preparedness Week: 26-6/1 Black Single Parents Week: 29-6/4

1: Amtrak Day 1: Batman Day 1: Beltaine 1: Executive Coaching Day 1: Global Love Day 1: Great American Grump Out 1: Keep Kids Alive! Drive 25 Day 1: Law Day 1: Lei Day 1: Loyalty Day 1: May Day 1: Mother Goose Day 1: National Bubba Day 1: National Dance Day 1: New Homeowner’s Day 1: School Principals’ Day 1: Silver Star Day 1: Stepmother’s Day 2: Martin Z. Mollusk Day 2: National Day of Prayer 2: National Day of Reason 2: Roberts Rule of Order Day 3-5: Bats Day 3: Garden Meditation Day 3: Hug Your Cat Day 3: Lumpy Rug Day 3: National Special-able Pets Day 3: National Two Different Colored Shoes Day 3: No Pants Day 3: Paranormal Day 3: Public Radio Day 3: Tuba Day 3: World Press Freedom Day 4: Armed Forces Day Military – Amateur Crossband Communication 4: Bladder Cancer Awareness Day 4: Free Comic Book Day 4: Intergalactic Star Wars Day 4: International Firefighters Day 4: International Space Day 4: International Respect for Chickens Day 4: Join Hands Day 4: National Homebrew Day 4: National Day to Prevent Teen Pregnancy 4: National Scrapbooking Day 4: Space Day 4: Star Wars Day 4: World Give Day 5: Cartoonists Day 5: Childhood Stroke Awareness Day 5: Cinco de Mayo 5: Kentucky Derby 5: International Midwives Day 5: National Infertility Survival Day 5: Totally Chipotle Day 5: World Laughter Day 5: International Babylost Mother’s Day 5: Motorcycle Mass and Blessing of the Bike Day 5: National Infertility Survival Day 6: Buddah Day 6: Joseph Brackett Day 6: Melanoma Monday 6: No Diet Day 6: No Homework Day 6: Nurses Day 7: Accountant’s Day or Accounting Day 7: Childhood Depression Awareness Day 7: National Teacher Day 7: World Asthma Day	8: Donate a Day’s Wages to Charity Day 8: Childhood Mental Health Awareness Day 8: National Night Shift Workers Day 8: National Third Shift Workers Day 8: No Socks day 8: Occupational Safety and Health Professional’s Day 8: Receptionist Day 8-9: Time of Remembrance and Reconciliation for those who Lost Their Lives During the Second World War 8-9: Second World War 8: VE Day 8: World Red Cross Day 9: National Moscato Day 9: Occupational Safety and Health Professionals Day 9: School Nurses Day 10: Child Care Provider Day 10: Fintastic Friday: Giving Sharks a Voice: 10 10: Lupus Day 10: Military Spouse Appreciation Day 10: Windmill Day 11: Birthmother’s Day 11: Cornelia de Lange Syndrome Awareness Day 11: Eat what you Want Day 11: Fibromyalgia and Chronic Fatigue Syndrome Awareness Day 11: International Migratory Bird Day 11: Letter Carrier’s Food Drive Day 11: Mother Ocean Day 11: National Babysitter’s Day 11: National Miniature Golf Day 11: National Windmill Day 11: Stay Up All Night Day 11: National Train Day 11: World Belly Dancer Day 12: Hug your Cat Day 12: International Nurses Day 12: Limerick Day 12: Mother’s Day 12: Mothers at the Wall Day 12: National Nutty Fudge Day 12: Odometer Day 12: World Fair Trade Day 13: Frog Jumping Day 14: National Chicken Dance Day 14: The Stars and Stripes Forever Day 14: Shavuot 14: Underground America Day 14: Hyperemisis Gravidarum Awareness Day 15: International Day of Families 15: National Chocolate Chip Day 15: National Tuberous Sclerosis Day 15: National Women’s Check-up Day 15: Nylon Stockings Day 15: Peace Officer Memorial Day 15: National Employee Health and Fitness Day 15: Straw Hat Day 15: Turn Beauty Inside Out Day 16: Biographer’s Day 16: National Sea Monkey Day 17: Endangered Species Day 17: International Virtual Assistants Day 17: National Bike to Work Day 17: National Defense Transportation Day 17: National Pizza Party Day	17: Syttende Mai 17: World Hypertension Day 17: World Information Society Day 17: World Telecommunications Day 18: Armed Forces Day 18: HIV Vaccine Awareness Day 18: I Love to Reeses Day 18: International Museum Day 18: Mother Whistler Day 18: National Learn to Swim Day 18: O. Henry Pun-off Day 18: Visit Your Relatives Day 19: Boys Club Day 19: May Ray Day 19-20: Mike, the Headless Chicken Day 19: National Asian and Pacific Islander HIV/AIDS Awareness Day 19: Neighbor Day 19: Pentecost 19-20: World Autoimmune Arthritis Day20: Eliza Doolittle Day 20: Weights & Measures Day 21: American Red Cross Founder’s Day 21: End of the World or Rapture Party Day 21: I Need a Patch of That Day 21: National Endangered Species Day 21: National Wait Staff Day 21: Sister Maria Hummel Day 21: Victoria Day 21: World Day for Cultural Diversity for Dialogue & Development 22: Canadian Immigrants Day 22: International Day for Biological Diversity 22: National Maritime Day 23: Declaration of the Bab Day 23: National Taffy Day 23: World Crohn’s and Colitis Day 23: World Turtle Day 24: Brother’s Day 24: Don’t Fry Day 24: Heat Awareness Day 24: International Tiara Day 24: Morse Code Day 24: National Wig Out Day 25: Cookie Monter’s Birthday 25: National Missing Children’s Day 25: National Tap Dance Day 25: Nerd Pride Day or Geek Pride Day 25: Towel Day 26: International Jazz Day 26: Julie Pierpont Day 26: Amateur radio Military Appreciation Day 26: Shavout 27:Cellophane Tape Day 27: Indianapolis 500 27: Whit Sunday 27: Memorial Day 27: Prayer for Peace Memorial Day 28: Sierra Club Day 28: Slugs Return to Capistrano Day 29: Acension of Baha’u’Llah 29: International Day of UN Peacekeepers 29: Learn about Composting Day 29: National Senior Health and Fitness Day 29: World MS Day 30: Loomis Day 31: Heat Awareness Safety Day 31: What you Think Upon Grows Day 31: World No-Tobacco Day

Meditation in the Workplace [INFOGRAPHIC]

sloritz@4imprint.com — Thu, 18 Apr 2013 18:45:26 +0000

SoLoMo content marketing

David — Wed, 17 Apr 2013 19:51:20 +0000

People are always evolving. So, too, are the ways they’re consuming information and sharing it with others. It’s what makes content marketing, how and when you communicate, a dynamic and exciting part of business. Check out the data: In 2012, business-to-business (B2B) marketers invested more than 26 percent of their overall marketing budgets in quality content while smaller enterprises allocated an even bigger share of their budgets towards it.

You’ve likely adopted or are looking to adopt a content marketing strategy, but may want some additional ideas. If so, one of the concepts you may want to integrate or consider is called SoLoMo: Social, Local, Mobile.

SoLoMo strategy
More and more people are accessing information via social platforms. They’re doing it on mobile devices like smartphones and tablets, which are fast-becoming mission critical for marketers. Almost 50 percent of people in Canada have a mobile device. And a majority of them reach for a mobile device to search for something, a business or a brand or an ad campaign, after experiencing it for the first time. Engaging in SoLoMo content marketing will help you reach this ever-increasing audience.

The focus of SoLoMo content is sharibility. Well-crafted content that can be enjoyed by others will likely be shared. Bear that in mind as you develop a strategy to really help you streamline your outreach efforts. Here are three other key concepts and questions worth remembering:

Material: What kind of information—statuses, links, blog posts, audio, or video—will you use?
Volume: How much content is enough?
Velocity: How often do you want to communicate with your network?

If you plan on cross-pollinating content between different social media platforms, get into the habit of drafting an editorial calendar so you can keep all of your content ideas and their release dates in one place. If you haven’t created one before, start with a desk calendar to help you visualize it more clearly.

SoLoMo with style
Now that you’re ready to start, use some of these ideas to develop your SoLoMo strategy even further:

Add value. The purpose of content, especially via social media, is to add value. Communicate things you care about, things your audience cares about it. Take advantage of the nature of social media and blogs to really interact with your audience and start meaningful conversations.

Gather insight. Introduce new ideas and fundraising opportunities with your social media and mobile channels. Post polls or create contests and offer promotional items like awareness bracelets as a thank you for engaging with you.

Keep it short. Focus on compelling pieces about your mission and vision, but keep them brief. (After all, the average attention span is a whopping eight seconds these days.) People make time for social media, though, so think concise sentence-long updates and descriptions.

Encourage visitors. Email marketing is an effective way to spread the word about new content and is “sharable,” but less so than social media platforms. Offer a unique opportunity through a special code for a free promotional product, good for an eco-friendly journal or tumbler, and then encourage them to share a pic of their gift via social media with friends and family.

Go for mobile marketing. Try permission-based mobile marketing on loyal local followers. Send an SMS (short message service) about important new content updates or upcoming events. Reveal the chance to win a prize for responding to the notification or, when they mention a mobile ad, simply surprise them with a convenient tote bag.

The most effective marketing reaches more than your network. “It…reach[es] your network’s network.” SoLoMo marketing—with its emphasis on friends, existing relationships and sharing—can help you do just that.

Melin, Eric. "Content Marketing? Awesome Statistics Tell Why." Infographic Full of Great Content Marketing Statistics. Spiral 16, 16 Feb. 2012. Web. 8 Feb. 2013.

2 “2012 Cell Phone Consumer Attitudes Survey.” CWTA. 23 April 2012. Web. 25 Feb. 2013.

Bianchi, Laurens. "Infographic: The Rise Of Mobile." Viralblog – Viral Ideas | Social Trends. Viralblog.com, 11 July 2012. Web. 07 Nov. 2012.

Moorman, Robert. "Defying the Law of Brevity." Defying the Law of Brevity | Nett. Nett – Better Business Advice, 29 Aug. 2012. Web. 06 Feb. 2013.

Webinar. Content Marketing Institute (CMI). “Transforming Your Marketing Team Into A Content Powerhouse.” 12/12/12



Daffodil Month National Oral Health Month	Irritable Bowel Syndrome (IBS) Awareness Month Parkinson Awareness Month	Poetry Month Records Management Month

Sexual Abuse Awareness Week: 1-6 National Wildlife Week: 7-13 National Dental Hygiene Week: 7-13 Ontario Coaches Week: 7-13 World Homeopathy Awareness Week: 7-13	National Medical Laboratory Week: 14-20 National Soil Conservation Week: 14-20 National Volunteer Week: 14-20 Screen-Free Week: 14-20	Arts and Culture Week: 21-27 National Organ Donor Awareness Week: 21-27 National Victims of Crime Awareness Week: 21-27

2: World Autism Day 7: National Law Day 17: International Hemophilia Day 22: Earth Day	20-22: Global Youth Service Days 23: World Book and Copyright Day 24: World Meningitis Day	24: Administrative Professionals Day 28: National Day of Mourning 29: International Dance Day

SoLoMo content marketing

David — Wed, 17 Apr 2013 19:45:40 +0000

People are always evolving. So, too, are the ways they’re consuming information and sharing it with others. It’s what makes content marketing, how and when you communicate, a dynamic and exciting part of business. Check out the data: In 2012, business-to-business (B2B) marketers invested more than 26 percent of their overall marketing budgets in quality content, while smaller enterprises allocated an even bigger share of their budgets towards it.

SoLoMo strategy
More and more people are accessing information via social platforms. They’re doing it on mobile devices like smartphones and tablets, which are fast-becoming mission critical for marketers. More than 50 percent of people in the United States have a mobile device. And 71 percent of them reach for a mobile device to search for something, a business or a brand or an ad campaign, after experiencing it for the first time. Engaging in SoLoMo content marketing will help you reach this ever-increasing audience.

Material: What kind of information—statuses, links, blog posts, audio, or video—will you use?
Volume: How much content is enough?
Velocity: How often do you want to communicate with your network?

SoLoMo with style
Now that you’re ready to start, use some of these ideas to develop your SoLoMo strategy even further:

Add value. The purpose of content, especially via social media, is to add value. Communicate things you care about, things your audience cares about it. Take advantage of the nature of social media and blogs to really interact with your audience and start meaningful conversations.

Gather insight. Introduce new ideas and fundraising opportunities with your social media and mobile channels. Post polls or create contests and offer promotional items like awareness bracelets as a thank-you for engaging with you.

Keep it short. Focus on compelling pieces about your mission and vision, but keep them brief. (After all, the average attention span is a whopping eight seconds these days.) People make time for social media, though, so think concise sentence-long updates and descriptions.

Encourage visitors. Email marketing is an effective way to spread the word about new content and is “sharable,” but less so than social media platforms. Offer a unique opportunity through a special code for a free promotional product, good for an eco-friendly journal or tumbler, and then encourage them to share a pic of their gift via social media with friends and family.

Go for mobile marketing. Try permission-based mobile marketing on loyal local followers. Send an SMS (short message service) about important new content updates or upcoming events. Reveal the chance to win a prize for responding to the notification or, when they mention a mobile ad, simply surprise them with a convenient tote bag.

The most effective marketing reaches more than your network. “It … reach[es] your network’s network.” SoLoMo marketing—with its emphasis on friends, existing relationships and sharing—can help you do just that.

Melin, Eric. "Content Marketing? Awesome Statistics Tell Why." Infographic Full of Great Content Marketing Statistics. Spiral 16, 16 Feb. 2012. Web. 8 Feb. 2013.

Doyle, Kerry. "SoLoMo – Why It Matters and What You Should Know." SoLoMo – Why It Matters and What You Should Know – The Network: Cisco’s Technology News Site. Cisco’s The Network, 19 Aug. 2012. Web. 08 Nov. 2012.

Bianchi, Laurens. "Infographic: The Rise Of Mobile." Viralblog – Viral Ideas | Social Trends. Viralblog.com, 11 July 2012. Web. 07 Nov. 2012.

Moorman, Robert. "Defying the Law of Brevity." Defying the Law of Brevity | Nett. Nett – Better Business Advice, 29 Aug. 2012. Web. 06 Feb. 2013.

Webinar. Content Marketing Institute (CMI). “Transforming Your Marketing Team Into A Content Powerhouse.” 12/12/12



Atlanta Food and Wine Month ASPCA Month Alcohol Awareness Month Amateur Radio Month Autism Awareness Month Brussels Sprouts and Cabbage Month Cancer Control Month Car Care Month Celebrate Diversity Month Child Abuse Prevention Month Cesarean Awareness Month Community Spirit Day Confederate History Month Couple Appreciation Month Cranberries and Gooseberries Month Defeat Diabetes Month Emotional Overeating Awareness Month Fair Housing Month Financial Literacy Month Fresh Florida Tomatoes Month Frog Month Global Child Nutrition Month Grange Month Grilled Cheese Month Holy Humor Month Home Improvement Time (April – Sept)	Honor Society Awareness Month Informed Women Month International Customer Loyalty Month International Guitar Month International Twit Award Month IBS (Irritable Bowel Syndrome) Month Jazz Appreciation Month Keep America Beautiful Month Library Snapshot Month Math Awareness Month Month of the Young Child Month of the Military Child National African American Women’s Fitness Month National Autism Awareness Month National Child Abuse Prevention Month National Card and Letter Writing Month National Decorating Month National DNA & Genomics & Stem Cell Education & Awareness Month National Donate Life Month National Grilled Cheese Sandwich Month National Garden Month National Humor Month National Kite Month National Knuckles Down Month National Landscape Architecture Month National Multiple Birth Awareness Month	National Occupational Therapy Month National Parkinson’s Awareness Month National Pecan Month National Pest Management Month National Pet Month National Poetry Month National Sarcoidosis Awareness Month National Sexually Transmitted Diseases (STDs) Month National Sexual Assault Awareness Month National Youth Sports Safety Month Pharmacists War on Diabetes Month Pet First Aid Awareness Month Physical Wellness Month Prevent Lyme in Dogs Month Prevention of Animal Cruelty Month Rosacea Awareness Month School Library Media Month Soy Foods Month Straw Hat Month Stress Awareness Month Testicular Cancer Awareness Month Tomatillo and Asian Pear Month Women’s Eye Health & Safety Month Workplace Conflict Awareness Month World Habitat Awareness Month World Bereaved Spouses Awareness Month

The APAWAs Pooper-Scooper Week: 1-7 Explore Your Career Options: 1-7 Golden Rule Week: 1-7 Laugh at Work Week: 1-7 Medication Safety Week: 1-7 Testicular Cancer Awareness Week: 1-7 Hate Week: 4-10 Just Pray No! Worldwide Weekend of Prayer and Fasting: 6-7 National Animal Control Appreciation Week: 7-13 National Blue Ribbon Week: 7-13 National Public Health Week: 7-13 National Week of the Ocean: 7-13 National Window Safety Week: 7-13 American Indian Awareness Week: 8-14 Masters Tournament: 11-14 YoYo and Skill Toy Weekend: 12-14	Bat Appreciation Week: 14-20 National Crime Victims’ Rights Week: 14-23 National Environmental Week: 14-20 National Robotics Week: 14-20 National Library Week: 14-20 National Public Safety Telecommunicates: 14-20 Pan American Week: 14-20 Week of the Young Child: 14-20 (Spring) Astronomy Week: 15-21 Undergraduate Research Week: 15-19 Health Information Privacy And Security Week: 17-23 International Whistlers Week: 17-21 Cleaning for a Reason Week: 18-24 Consumer Awareness Week: 18-23 Police Officers Who Gave Their Lives In The Line of Duty Week: 18-23 National Park Week: 20-28 Money Smart Week: 20-27	Administrative Professionals Week: 21-27 Coin Week: 21-27 Fibroid Awareness Week: 21-27 National Karaoke Week: 21-27 National Volunteer Week: 21-27 National Pet ID Week: 21-27 National Paperboard Packaging Week: 21-27 National Severe Storm Preparedness Week: 21-27 Oral, Head and Neck Cancer Awareness Week: 21-27 Preservation Week: 21-27 Sky Awareness Week: 21-27 National Work Zone Safety Awareness Week: 22-28 Safe Kids Week: 22-27 Mariachi Week: 24-27 National Pro-Life T-shirt Week: 24-30 National Scoop the Poop Week: 24-30

1: April Fools or All Fools Day 1: Atheist Day 1: Boomer Bonus Days 1: Dyngus Day 1: International Tatting Day 1: Library Snap Shot Day 1: Myles Day 1: National Fun Day 1: National Fun at Work Day 1: Poetry & The Creative Mind Day 1: Reading is Funny Day 1: Sorry Charlie Day 1: St. Stupid Day 1: Tater Day 1: US Air Force Academy Day 1: White House Easter Egg Roll 2: International Children’s Book Day 2: National Love Your Produce Manager Day 2: National Peanut Butter and Jelly Day 2: Reconciliation Day 2: World Autism Day 3: Find a Rainbow Day 3: Pony Express Day 3: Tweed Day 3: Week Out Hate: Snow the Seeds of Greatness Day 3: Whole Grain Sampling Day 3: World Party Day 3: National Day of Hope 3: National Walking Day 3: Paraprofessional Appreciation Day 4: International Day for Mine Awareness & Assistance in Mine Action 4: Square Root Day 4: Victims of Violence Holy Day 4: Vitamin C Day 4: World Rat Day 4: National D.A.R.E. Day 5: National Deep Dish Pizza Day 5: Hospital Admitting Clerks Day 5: National Walk to Work Day 6: Army Day 6: New Beers Eve 6: Drowsy Driver Awareness Day 6: National Love Our Children Day 6: National Student Athlete Day 6: Tartan Day 6: The Church of Jesus Christ of Latter-Day Saints Day 6: Teflon Day 6: International Pillow Fight Day 7: International Beaver Day 7: International Snailpapers Day 7: Metric System Day 7: National Beer Day 7: No Housework Day 7: Tangible Karma Day 7: World Health Organization Day 8: Buddha Day 8: Trading Cards for Grown-ups Day 9: Equal Pay Day 9: National Be Kind to Lawyers Day 9: National Cherish an Antique Day 9: National Former Prisoner of War Recognition Day	9: National Former Prisoner of War Recognition Day 9: Ascension Day 9: Appomattox Day 9: Jenkins Ear Day 9: Winston Churchill Day 10: ASPCA (American Society for the Prevention of Cruelty to Animals Day) 10: National Farm Animals Day 10: National Sibling Day 10: One Day Without Shoes Day 10: Salvation Army Founder’s Day 10: Safety Pin Day 11: Barbershop Quartet Day 11: International “Louie Louie: Day 11: National Pet Day 11: World Parkinson’s Disease Day 12: D.E.A.R. Day (Drop Everything and Read) 12: International Day of Human Space Flight 12: Licorice Day 12: Tax Freedom Day 13: Walk on Your Wild Side Day 13: Thomas Jefferson Day 13: Scrabble Day 13: Baby Massage Day 14: Children with Alopecia Day 14: Dictionary Day 14: International Moment of Laughter Day 14: Pan American Day 15: Boston Marathon 15: Income Tax Pay Day 15: McDonald’s Day 15: Take a Wild Guess Day 15: That Sucks Day 16: National Health Care Decisions Day 16: National Library Day 17: National Stress Awareness Day 17: Bat Appreciation Day 17: Blah! Blah! Blah! Day 17: Ellis Island Family History Day 17: National Haiku Poetry Day 17: Ford Mustang Day 17: National Bookmobile Day 17: Nothing Like A Dame Day 18: Adult Autism Day 18: Get To Know Your Customers Day 18: National Columnist Day 18: National Golf Day 18: Pet Owners Independence Day 18: High Five Day 18: International Amateur Radio Day 18: National Wear Your Pajamas To Work Day 18: Poem in Your Pocket Day 18: Support Teen Literature Day 18: Day of Silence 19: John Parker Day 19: National Hanging Out Day 19: Oklahoma City Bombing Commemoration Day 19: Yom HaShoah 19: DNA Day 19: National Day of Silence 20: Auctioneers Day 20: Husband Appreciation Day	20: Record Store Day 20: Spring Astronomy Day 21: Kindergarten Day 21: National Chocolate-covered Cashews Day 22: Chemists Celebrate The Earth Day 22: Earth Day 22: Girl Scout Leader Day 22: In God We Trust Day’ Day 22: Mother Earth Day 22: National Jelly Bean Day 24: International Guide Dogs Day 23: Movie Theatre Day 23: International Marconi Day 23: National Teach Your Children To Save Day 23: Talk Like Shakespeare Day 23: World Book & Copyright Day 23: World Book Night 24: Genocide Remembrance Day 25: Administrative Professionals Day or Secretary’s Day 25: Hairstylists Appreciation Day 25: Malaria Awareness Day 25: Hug a Plumber Day or Plumbers Day 25: Red Hat Society Day 25: Yom HaZikaron 25: World Penguin Day 26: Hug an Australian Day 26: Audubon Day 26: National Kids and Pets Day 26: Richter Scale Day 26: Trinity Sunday 26: Take Our Daughters & Sons to Work Day 26-28: Bob Wills Day 26: Yom HaArzmaut 26: Arbor Day 26: National Hairball Awareness Day 27: Babe Ruth Day 27: Bulldogs are Beautiful Day 27: Mantanzas Mule Day 27: Morse Code Day 27: Eeyore’s Birthday Day 27: National Go Birding Day 27: National Rebuilding Day 27: Penguin Day 27: Save the Frogs Day 27: Sense of Smell Day 27: World Tai Chi and Qigong Day 27: World Healing Day 27: World Veterinary Day 28: Biological Clock Day 28: Lag B’omer 28: National Pet Parent’s Day 28-: Mother, Father Deaf Day 28: Workers Memorial Day 29: National Dance Day 29: “Peace” Rose Day 29: Pinhole Photography Day 29: Zipper Day 30: Beltane 30: Bugs Bunny Day 30: International Jazz Day 30: Dia De Los Libros Day 30: National Honesty Day 30: Spank Out Day 30: Walpurgis Night 30: World Healing Day


ALS Awareness Month American Wetlands Month APS (Antiphospholipid Antibody Syndrome) Arthritis Awareness Month Asian Pacific American Heritage Month Awareness of Medical Orphans Month Better Hearing & Speech Month Borderline Personality Disorder Month Brain Tumor Awareness Month Carrots and Cauliflower Celiac Awareness Month Clean Air Month Community Living Month Creative Beginnings Month EcoDriving Month Family Wellness Month Fibromyalgia Education and Awareness Month Freedom Shrine Month Gardening for Wildlife Month Get Caught Reading Month Gifts from the Garden Month Global Civility Awareness Month Go Fetch! Food Drive for Homeless Animals Month Grapefruit and Kiwi Month Haitian Heritage Month Heal the Children Month Healthy Vision Month Huntington’s Disease Awareness Month International Audit Month	International Business Image Improvement Month International Civility Awareness Month International Victorious Woman Month Jewish-American Heritage Month Latino Books Month Lupus Awareness Month Melanoma/Skin Cancer Detection & Prevention Month Motorcycle Safety Month National Allergy/Asthma Awareness Month National Barbeque Month National Better Hearing Month National Bike Month National Egg Month National Foster Care Month National Good Car Keeping Month National Hamburger Month National Hepatitis Awareness Month National Inventors Month National Meditation Month National Mediterranean Diet Month National Mental Health Month National Military Appreciation Month National Moving Month National Neurofibromatosis Awareness Month National Osteoporosis Prevention Month National Photo Month National Physical Fitness & Sports Month	National Physiotherapy Month National Preservation Month National Salad Month National Salsa Month National Smile Month National Stroke Awareness Month National Sweet Vidalia Onions Month National Tuberous Sclerosis Month National Toxic Encephalophathy and Chemical Injury Awareness Month National Vinegar Month National Youth Traffic Safety Month Older Americans Month Personal History Month Potatoes and Limes Month Prader-Willi Syndrome Awareness Month Preeclampsia Awareness Month Prepare Tomorrow’s Parent Month React Month Revise Your Work Schedule Month Skin Cancer Awareness Month Strike Out Strokes Month Teen CEO Month Tennis Month Tay-Sachs and Canavan Disease Month Tourette Syndrome Awareness Month Ultra-violet Awareness Month Women’s Health Care Month World Lyme Disease Awareness Month Young Achievers of Tomorrow Month National Family Month: May 13-June 17

Choose Privacy Week: 1-7 International Wildlife Film Week: 4-11 Dystonia Awareness Week: 5-13 Be Kind to Animals Week: 5-11 Children’s Mental Health Week: 5-11 Drinking Water Week: 5-11 Flexible Work Arrangement Week: 5-11 Goodwill Industries Week: 5-11 Kids Win Week: 5-11 National Alcohol and Drug Related Birth Defects Awareness Week: 5-11 National Anxiety & Depression Awareness Week: 5-11 National Family Week: 5-11 National Hospital Week: 5-11 National Hug Holiday Week: 5-11 National Nurses Day and Week: 5-11 National Occupational Safety & Health Week: 5-11 National Pet Week: 5-11 National Raisin Week: 5-11 North American Occupational Safety & Health Week: 5-11 PTA Teacher Appreciation Week: 5-11 Public Service Recognition Week: 5-11	Update your References Week: 5-11 Dating and Life Coach Recognition Week: 5-11 Intimate Apparel Week: 6-10 National Wildflower Week: 6-12 National Correctional Officer’s Week: 6-12 NAOSH Week: 6-12 Teacher Appreciation Week: 6-10 Universal Family Week: 10-16 National Tourism Week: 11-18 EMS (Emergency Medical Services) Week: 12-18 Food Allergy Awareness Week: 12-18 National Dog Bite Prevention Week: 12-18 National Educational Bosses’ Week: 12-18 National Nursing Home Week: 12-18 National Police Week: 12-18 National Return to Work Week: 12-18 National Transportation Week: 12-18 National Women’s Health Week: 12-18 Reading is Fun Week: 12-18 Salute to Moms 35+ Week: 12-18	Work at Home Moms Week: 12-18 American Craft Beer Week: 13-19 Children’s Book Week: 13-19 National Etiquette Week: 13-19 National Stuttering Awareness Week: 13-19 National New Friends, Old Friends Week: 18-25 National Safe Boating Week: 18-24 National Bike to Work Week: 19-25 National Medical Transcription Week: 19-26 National Stationery Week: 19-22 Recreational Water Illness and Injury Prevention Week: 19-26 World Trade Week: 19-25 National Backyard Games Week: 20-26 International Coaching Week: 20-26 Mudbug Madness Week: 23-26 Old-Time Player Piano Week: 24-27 Week of Solidarity with the People of Non-Self-Governing Territories: 25-31 Hurricane Preparedness Week: 26-6/1 Black Single Parents Week: 29-6/4

1: Amtrak Day 1: Batman Day 1: Beltaine 1: Executive Coaching Day 1: Global Love Day 1: Great American Grump Out 1: Keep Kids Alive! Drive 25 Day 1: Law Day 1: Lei Day 1: Loyalty Day 1: May Day 1: Mother Goose Day 1: National Bubba Day 1: National Dance Day 1: New Homeowner’s Day 1: School Principals’ Day 1: Silver Star Day 1: Stepmother’s Day 2: Martin Z. Mollusk Day 2: National Day of Prayer 2: National Day of Reason 2: Roberts Rule of Order Day 3-5: Bats Day 3: Garden Meditation Day 3: Hug Your Cat Day 3: Lumpy Rug Day 3: National Special-able Pets Day 3: National Two Different Colored Shoes Day 3: No Pants Day 3: Paranormal Day 3: Public Radio Day 3: Tuba Day 3: World Press Freedom Day 4: Armed Forces Day Military – Amateur Crossband Communication 4: Bladder Cancer Awareness Day 4: Free Comic Book Day 4: Intergalactic Star Wars Day 4: International Firefighters Day 4: International Space Day 4: International Respect for Chickens Day 4: Join Hands Day 4: National Homebrew Day 4: National Day to Prevent Teen Pregnancy 4: National Scrapbooking Day 4: Space Day 4: Star Wars Day 4: World Give Day 5: Cartoonists Day 5: Childhood Stroke Awareness Day 5: Cinco de Mayo 5: Kentucky Derby 5: International Midwives Day 5: National Infertility Survival Day 5: Totally Chipotle Day 5: World Laughter Day 5: International Babylost Mother’s Day 5: Motorcycle Mass and Blessing of the Bike Day 5: National Infertility Survival Day 6: Buddah Day 6: Joseph Brackett Day 6: Melanoma Monday 6: No Diet Day 6: No Homework Day 6: Nurses Day 7: Accountant’s Day or Accounting Day 7: Childhood Depression Awareness Day 7: National Teacher Day 7: World Asthma Day	8: Donate a Day’s Wages to Charity Day 8: Childhood Mental Health Awareness Day 8: National Night Shift Workers Day 8: National Third Shift Workers Day 8: No Socks day 8: Occupational Safety and Health Professional’s Day 8: Receptionist Day 8-9: Time of Remembrance and Reconciliation for those who Lost Their Lives During the Second World War 8-9: Second World War 8: VE Day 8: World Red Cross Day 9: National Moscato Day 9: Occupational Safety and Health Professionals Day 9: School Nurses Day 10: Child Care Provider Day 10: Fintastic Friday: Giving Sharks a Voice: 10 10: Lupus Day 10: Military Spouse Appreciation Day 10: Windmill Day 11: Birthmother’s Day 11: Cornelia de Lange Syndrome Awareness Day 11: Eat what you Want Day 11: Fibromyalgia and Chronic Fatigue Syndrome Awareness Day 11: International Migratory Bird Day 11: Letter Carrier’s Food Drive Day 11: Mother Ocean Day 11: National Babysitter’s Day 11: National Miniature Golf Day 11: National Windmill Day 11: Stay Up All Night Day 11: National Train Day 11: World Belly Dancer Day 12: Hug your Cat Day 12: International Nurses Day 12: Limerick Day 12: Mother’s Day 12: Mothers at the Wall Day 12: National Nutty Fudge Day 12: Odometer Day 12: World Fair Trade Day 13: Frog Jumping Day 14: National Chicken Dance Day 14: The Stars and Stripes Forever Day 14: Shavuot 14: Underground America Day 14: Hyperemisis Gravidarum Awareness Day 15: International Day of Families 15: National Chocolate Chip Day 15: National Tuberous Sclerosis Day 15: National Women’s Check-up Day 15: Nylon Stockings Day 15: Peace Officer Memorial Day 15: National Employee Health and Fitness Day 15: Straw Hat Day 15: Turn Beauty Inside Out Day 16: Biographer’s Day 16: National Sea Monkey Day 17: Endangered Species Day 17: International Virtual Assistants Day 17: National Bike to Work Day 17: National Defense Transportation Day 17: National Pizza Party Day	17: Syttende Mai 17: World Hypertension Day 17: World Information Society Day 17: World Telecommunications Day 18: Armed Forces Day 18: HIV Vaccine Awareness Day 18: I Love to Reeses Day 18: International Museum Day 18: Mother Whistler Day 18: National Learn to Swim Day 18: O. Henry Pun-off Day 18: Visit Your Relatives Day 19: Boys Club Day 19: May Ray Day 19-20: Mike, the Headless Chicken Day 19: National Asian and Pacific Islander HIV/AIDS Awareness Day 19: Neighbor Day 19: Pentecost 19-20: World Autoimmune Arthritis Day20: Eliza Doolittle Day 20: Weights & Measures Day 21: American Red Cross Founder’s Day 21: End of the World or Rapture Party Day 21: I Need a Patch of That Day 21: National Endangered Species Day 21: National Wait Staff Day 21: Sister Maria Hummel Day 21: Victoria Day 21: World Day for Cultural Diversity for Dialogue & Development 22: Canadian Immigrants Day 22: International Day for Biological Diversity 22: National Maritime Day 23: Declaration of the Bab Day 23: National Taffy Day 23: World Crohn’s and Colitis Day 23: World Turtle Day 24: Brother’s Day 24: Don’t Fry Day 24: Heat Awareness Day 24: International Tiara Day 24: Morse Code Day 24: National Wig Out Day 25: Cookie Monter’s Birthday 25: National Missing Children’s Day 25: National Tap Dance Day 25: Nerd Pride Day or Geek Pride Day 25: Towel Day 26: International Jazz Day 26: Julie Pierpont Day 26: Amateur radio Military Appreciation Day 26: Shavout 27:Cellophane Tape Day 27: Indianapolis 500 27: Whit Sunday 27: Memorial Day 27: Prayer for Peace Memorial Day 28: Sierra Club Day 28: Slugs Return to Capistrano Day 29: Acension of Baha’u’Llah 29: International Day of UN Peacekeepers 29: Learn about Composting Day 29: National Senior Health and Fitness Day 29: World MS Day 30: Loomis Day 31: Heat Awareness Safety Day 31: What you Think Upon Grows Day 31: World No-Tobacco Day

Meditation at Work

sloritz@4imprint.com — Wed, 17 Apr 2013 18:38:09 +0000

Taking just a few minutes to quiet the mind makes mental information
management easier. At work, meditation is an effective way to enhance work
productivity and performance because of its emphasis on focus, calm and clarity.
Use this Blue Paper® to learn how to practice meditation and then use it as a
guide to harness meditation’s positive effects on productivity at your office.

Feedback in the workplace

David — Thu, 11 Apr 2013 19:29:05 +0000

It is important to keep in mind that feedback is not just a one way street. We must foster a work environment where employees are both open to receiving and giving feedback. The use of frequent and timely feedback alerts us to where we stand at any given moment and lets us know if we’re on the right track to achieving organizational goals. So, how do we envelop this concept and foster a feedback-friendly work environment? Read on for some simple tips.

Giving feedback
One of the more commonly thought of places for giving employees feedback is the annual or semi-annual performance review. Although this process does provide one opportunity to engage employees and solicit their thoughts and ideas, it cannot be the only means to do so. After all, once or twice a year is just not enough. Instant feedback for a job well done or constructive criticism in areas needing improvement, and regularly scheduled touch-base points, are vital to keeping on track.

Immediate recognition: Catch people doing good things on the job and provide staff with immediate recognition for a job well done. A rewards program can be a great way to call out those who go the extra mile. For instance, you see a nurse go above the call of duty by checking another break room for a magazine requested by a patient. Immediate praise and a small token of thanks, such as a stress reliever or imprinted travel mug, can go a long way to recognize an outstanding employee.
Constructive criticism: Communicate negative feedback as soon as possible and in private. Be specific about what went wrong and how improvements can be made. Expand on how the negative behaviour effects everyone involved and be clear in your expectations going forward.
Touch-base meetings: Regularly scheduled, touch-base meetings provide the opportunity to cover things in between performance reviews. These one-on-ones can be a great forum to discuss goals, wins, concerns and expectations.

Surveys: One method of generating employee feedback is to conduct a survey. Allow time for staff to complete the survey on the clock and during non-peak hours. A baseline survey should be no longer than 15-20 questions and should take less than 10 minutes to complete. More frequent, shorter surveys can be conducted afterwards as a means to check-in. Encourage participation by offering contributors a small token of appreciation like a lanyard, pedometer or a bendy pen.
Suggestion box: A suggestion box or an online portal where employees can post comments and concerns can be a great way to generate feedback and get opinions that may not otherwise be shared. This lets employees know you’re interested in what they have to say and gives a sense of anonymity to those who may be shy or unwilling to share otherwise.
Share and share alike: Once a survey is complete or the suggestion box is emptied, share your findings—both the good and the bad. Foster an environment that values openness and honesty and while presenting the results, open up the conversation for additional feedback and clarifications.
Act: Why ask for feedback if you’re not going to do anything with it? The purpose of asking for employee input is to make organizational improvements and to assess what needs to be done to either get back on track or continue to follow the right course. Develop a plan that entails how you intend on doing this and share it with staff.

Feedback is vital to the health and well-being of your organization and without it you risk disengagement, lack of clarity and lost opportunity. It is imperative that you are not only giving feedback on a regular basis, but also that you are fostering a culture where it is safe and encouraged to give, too. Let your staff know you can walk the walk and talk the talk.

"Feedback: Why It’s So Important For Keeping Employees on Course." TLNT. N.p., n.d. Web. 16 Feb. 2013.

Hatter, Kathryn. "How to Give Feedback to Employees." EHow. Demand Media, 01 Aug. 2007. Web. 16 Feb. 2013.

"How to Get Feedback From Employees." Inc.com. N.p., 10 Aug. 2010. Web. 16 Feb. 2013.

"5 Tips to Get Great Feedback from Employees!" FluidSurveys 5 Tips to Get Great Feedback from Employees Comments. N.p., n.d. Web. 16 Feb. 2013.

"Help Them Grow or Watch Them Go: Why Feedback Is so Important." TLNT. N.p., n.d. Web. 16 Feb. 2013.



Daffodil Month National Oral Health Month	Irritable Bowel Syndrome (IBS) Awareness Month Parkinson Awareness Month	Poetry Month Records Management Month

Sexual Abuse Awareness Week: 1-6 National Wildlife Week: 7-13 National Dental Hygiene Week: 7-13 Ontario Coaches Week: 7-13 World Homeopathy Awareness Week: 7-13	National Medical Laboratory Week: 14-20 National Soil Conservation Week: 14-20 National Volunteer Week: 14-20 Screen-Free Week: 14-20	Arts and Culture Week: 21-27 National Organ Donor Awareness Week: 21-27 National Victims of Crime Awareness Week: 21-27

2: World Autism Day 7: National Law Day 17: International Hemophilia Day 22: Earth Day	20-22: Global Youth Service Days 23: World Book and Copyright Day 24: World Meningitis Day	24: Administrative Professionals Day 28: National Day of Mourning 29: International Dance Day

Effective Collaboration: 4imprint®’s Latest Blue Paper® and Podcast

sloritz@4imprint.com — Thu, 11 Apr 2013 18:35:19 +0000

FOR IMMEDIATE RELEASE

April 11, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

Effective Collaboration: 4imprint®’s Latest Blue Paper® and Podcast

(OSHKOSH, Wis.) – Collaboration can lead to real-time results, but requires tackling tough questions like how individuals work, how the organization works and how everyone can work better together. The answers to those questions guide organizations to make the needed changes for greater collaboration. Promotional products retailer 4imprint’s newest Blue Paper® and podcast entitled Effective Collaboration, outlines both what collaboration is and how to put it to work in an organization.

A collaboration infographic shares research indicating an 81 percent positive correlation between collaboration and innovation. Companies who have embraced collaboration are finding that 72 percent of their employees are contributing new ideas at work, compared to only 28 percent at companies where collaboration is not a focus.

“This Blue Paper looks at how trust and conflict management are essential to collaboration,” said Greg Ebel, vice president of sales and marketing at 4imprint. “It also explores how collaboration can lead to growth and innovation.”

This Blue Paper and podcast provide a comprehensive collaboration crash course for individuals and organizations. Expect to learn:

Why collaboration can be “dangerous”
… And why collaboration is worth it
How to cultivate trust
How to embrace conflict
How to change up the work environment
And what to expect when you’ve got it all in place!

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.

# # #

Effective Collaboration [INFOGRAPHIC]

sloritz@4imprint.com — Thu, 11 Apr 2013 16:34:08 +0000

Effective Collaboration

sloritz@4imprint.com — Wed, 10 Apr 2013 18:09:35 +0000

Real collaboration is about stepping outside of established
roles and traditional institutional structures to focus on
results. Real collaboration is messy, and it involves a lot of
collisions. Roles overlap, information gets disseminated with
little gatekeeping, and authority has a tendency to get
usurped by the group as a whole. For many organizations,
it pushes them too far out of their comfort zones because it
forces them to deal with the conflict that’s a natural
by-product of effective collaboration.

Online polling basics for business: Newly released Blue Paper and podcast by 4imprint

sloritz@4imprint.com — Thu, 04 Apr 2013 20:12:49 +0000

FOR IMMEDIATE RELEASE

April 4, 2013

For more information, contact:

Greg Ebel, 4imprint

920-236-7272, ext. 8396

Online polling basics for business:

Newly released Blue Paper and podcast by 4imprint

(OSHKOSH, Wis.) – Polling is not just for politics. In fact, online polling can reveal valuable customer insight that can be used to help create innovative and in-demand products and services, helping businesses stay on top of what customers want. The latest Blue Paper®, podcast and infographic from promotional products retailer 4imprint® can be used as a guide for businesses looking to implement a new online polling initiative.

From traditional polling methods to online polling tools, gathering polling data has changed dramatically. This Blue Paper provides a snapshot of polling today with a step-by-step guide for designing, implementing and refining polls. Organizations will also learn how to use data gleaned from the polls to effectively respond to customers in personal way that builds business.

“Organizations looking for ways to get a snapshot of customer sentiment may find this Blue Paper helpful,” says Greg Ebel, vice president of sales and marketing, 4imprint. “It looks at both polling basics and best practices, which could be useful for organizations already polling their customers or for those who want to give it a try.”

This Blue Paper and podcast will cover:

A history of public opinion polling
Traditional polling methods
Online polling tools
Polling question guidelines
How to use polling data for good
And more!

Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast and view the infographic.

Event menu makeover

David — Thu, 04 Apr 2013 19:22:00 +0000

Are you losing your audience to “food comas” by the time your trade show event’s afternoon break occurs? Are you getting tired of the same old, same old when it comes to your sponsored luncheon? Or are you simply looking to liven up snack choices offered at your booth? If you answered yes to any of these questions, you may need an event menu makeover!

Studies show that when the body ingests junk food it experiences a temporary “sugar high” followed by a “sugar crash” resulting in fatigue, loss of focus and decreased concentration. So why is it we offer our valued trade show event breakfasts that consist of doughnuts, coffee cakes and muffins? Or snack trays loaded with cookies, brownies and other sweet treats?

Below are some simple ideas for tasty treats and other menu suggestions you can use to energize your audience and leave them with a lasting impression at your next trade show event.

The dish on what to dish
Planning an event menu can be a daunting task. There are usually a slew of food options and trying to decipher what may be a healthy, energy boosting food that tastes great is no easy job. Here are a few things to keep in mind:

Offer low calorie, low fat food options. Ingesting too many calories and too much fat in a short period of time can cause digestive upset and fatigue. Skip the doughnuts and opt for a fruit and yogurt parfait instead. Serve it up in an imprinted clear glass Irish-style coffee mug to make the ultimate impression. Also, keep portions small to curb overindulging—offer bagel quarters or silver dollar-sized sandwich rolls.
Emphasize whole grains. Whole grain breads, pastas, rice and cereal will keep attendees vitalized much longer than those made from refined grains. Plus, the fibre in whole grains can help people feel full longer, which may prevent overeating. Think baked tortilla chips with fresh salsa or whole grain crackers or pita bread with hummus.
Serve lean meats, poultry or fish. Small portions of lean cuts of beef, pork, skinless chicken or fish can provide the protein needed for energy while skimping on the fat and calories that cause fatigue. Opt for meats that are broiled, steamed, grilled or baked to avoid excess oils and fats.
Serve fruits and vegetables. We’ve all heard that an apple can provide as much of an energy boost as a cup of coffee. Plus, most fruits and vegetables are naturally low in fat and calories and are filling, too. How about some raw veggies served with a shooter of low-fat ranch dressing? Or delicious fruit skewers made of fresh, colourful, seasonal fruit?
Push water. Drinking water can help keep energy levels up. In fact, daytime fatigue is most commonly attributed to mild dehydration. Provide attendees with a logo’d tumbler and keep the pitchers of water flowing throughout the day.
Snack smart. Snacks should serve to provide stamina and a boost between meals. Just a handful of trail mix consisting of dried fruit and nuts can provide the needed boost to get through the midday slump. Or how about a popcorn station where attendees can customize their corn. Cinnamon and sugar, parmesan cheese or spicy curry are great flavour options. Serve it up in a small popcorn bag imprinted with your sponsor and conference info.
Skip the heavy desserts. Heavy desserts high in fat and calories can cause a steep rise in blood sugar, which triggers sleepiness. Forgo the cheesecake or ice cream sundae stand for a build-your-own strawberry shortcake station complete with angel food cake, fresh strawberries and low-fat whipped topping. Or how about a delicious mini fruit pizza consisting of a jam glaze, an array of berries and ricotta cheese. Don’t forget to make your mark and throw in a logo-imprinted supreme pizza cutter.

These tasty treats are sure to give your conference attendees the boost they need to stay focused on you. Plus, they may appreciate the option to try a little something different. Give it a whirl—you’ll leave them hungry for more; knowledge, that is.

"How Does Junk Food Affect the Way You Concentrate?" LIVESTRONG.COM. N.p., n.d. Web. 10 Feb. 2013.

"Wellness Program." University of California Riverside. N.p., n.d. Web. 10 Feb. 2013.

"TeensHealth." Why Is Whole-Grain Bread Healthier Than White Bread? N.p., n.d. Web. 11 Feb. 2013.

Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 29 Oct. 2012. Web. 10 Feb. 2013.

"10 Reasons to Drink Water." 10 Reasons to Drink Water. N.p., n.d. Web. 10 Feb. 2013.

"Seeing Beyond the Menu: How to Offer Healthier Event Cuisine." TSNN Trade Show News. N.p., n.d. Web. 11 Feb. 2013.

"20 Foods That Make You Sleepy | Reader’s Digest." Reader’s Digest. N.p., n.d. Web. 11 Feb. 2013.



Daffodil Month National Oral Health Month	Irritable Bowel Syndrome (IBS) Awareness Month Parkinson Awareness Month	Poetry Month Records Management Month

Sexual Abuse Awareness Week: 1-6 National Wildlife Week: 7-13 National Dental Hygiene Week: 7-13 Ontario Coaches Week: 7-13 World Homeopathy Awareness Week: 7-13	National Medical Laboratory Week: 14-20 National Soil Conservation Week: 14-20 National Volunteer Week: 14-20 Screen-Free Week: 14-20	Arts and Culture Week: 21-27 National Organ Donor Awareness Week: 21-27 National Victims of Crime Awareness Week: 21-27

2: World Autism Day 7: National Law Day 17: International Hemophilia Day 22: Earth Day	20-22: Global Youth Service Days 23: World Book and Copyright Day 24: World Meningitis Day	24: Administrative Professionals Day 28: National Day of Mourning 29: International Dance Day

Alternative Grading

David — Thu, 04 Apr 2013 18:51:36 +0000

The purpose of a grade is to communicate how well a student is learning to the student and their family. That’s a lot to expect from a single letter, number or symbol.

With research finding grades diminish students’ interest in learning, reduce students’ quality of thinking, and encourage students to take a path of least resistance to lessen the chance of doing poorly, some schools are considering alternative grading options to supplement their current grading process.

What is alternative grading?
Alternative grading takes the focus off “the grade” and puts it on what’s important—knowledge and understanding. The goal: Give the kind of feedback that creates a lifelong drive to learn.

Dylan Williams, dubbed an “Assessment Guru,” suggests “Grades cause an emotional reaction—either positive or negative. Feedback causes you to think and engage, which is reflective learning.” Unlike more detailed feedback, a simple letter grade leaves learners unknowing of whether or not they’ve done well and what they can improve upon. As renowned psychologist Jerome Bruner says, “Students should experience their successes and failures not as reward and punishment but as information.”

Alternative grading methods
Adopting alternative methods of grading requires dedication from educators and the willingness to change how they plan, instruct and assess. While your school may not want to do away with grades altogether, you may want to consider supplementing your existing approach:

Rubrics: A rubric defines the needed criteria for a particular project or assignment to be successful. For example, a rubric for a writing assignment might communicate to students that their piece will be read with purpose, organization, details, voice and grammar in mind. To truly get your students invested in learning, involve them in creating their own rubrics for assignments. Offering them this input into the process helps them to fully understand and apply the learning goals to their assignments.
Gamify: Utilize an assessment process where students aim to master a skill (much like in a game) instead of committing facts to memory. Whereas memorized facts are often forgotten, skills mastery encourages students to think and learn making it more likely they’ll be able to apply the skills in the future. Tokens awarded for reaching certain milestones can be used towards school logo’d merchandise such as hoodies, backpacks or iPad® sleeves.
Grade-to-replace: This process utilizes a grade to jumpstart the process to improved work. In the grade-to-replace method, an initial grade is given with comments on what was done well and what can be improved upon. Then the student is given the opportunity to rework the project, ultimately replacing the original with better work. This approach takes the focus off the grade and puts it on how to improve. Provide students with a binder or USB drive to store work so past feedback is easily accessible for future assignments.

Traditional assessment is well-known and easy-to-understand. If your school adopts some form of alternative grading, it will be important to communicate this change to not only students, but parents and others who support your school. Send a letter explaining the change and its potential for a positive impact on learning. Invite parents to become involved in the process so they, too, know what is expected for their student to succeed.
Albert Einstein once said, "Not everything that counts can be counted and not everything that can be counted counts." By shifting the focus from making the grade to lifelong learning, students remain challenged, engaged and hungry for more.

Heick, Terry. "12 Alternatives To Letter Grades In Education." TeachThought. N.p., 27 Nov. 2012. Web. 22 Feb. 2013.

Kohn, Alfie. "The Case Against Grades." The Case Against Grades. N.p., Nov. 2011. Web. 22 Feb. 2013.

Bower, Joe. "For the Love of Learning." Real Assessment for Learning. N.p., n.d. Web. 22 Feb. 2013.

"5 Alternatives to Traditional Grading Methods | Edchat Recap." Educational Technology Blog. N.p., n.d. Web. 22 Feb. 2013.

"What Is a Rubric? – UEN." What Is a Rubric? – UEN. N.p., n.d. Web. 23 Feb. 2013.

"Top Hat Monocle Blog." Top Hat Monocle Blog RSS. N.p., n.d. Web. 23 Feb. 2013.

Gonzalez, Alfonso. "Do Grades Help or Hinder Learning?" Mr Gonzalezs Classroom RSS. N.p., 6 Mar. 2010. Web. 25 Feb. 2013.



Daffodil Month National Oral Health Month	Irritable Bowel Syndrome (IBS) Awareness Month Parkinson Awareness Month	Poetry Month Records Management Month

Sexual Abuse Awareness Week: 1-6 National Wildlife Week: 7-13 National Dental Hygiene Week: 7-13 Ontario Coaches Week: 7-13 World Homeopathy Awareness Week: 7-13	National Medical Laboratory Week: 14-20 National Soil Conservation Week: 14-20 National Volunteer Week: 14-20 Screen-Free Week: 14-20	Arts and Culture Week: 21-27 National Organ Donor Awareness Week: 21-27 National Victims of Crime Awareness Week: 21-27

2: World Autism Day 7: National Law Day 17: International Hemophilia Day 22: Earth Day	20-22: Global Youth Service Days 23: World Book and Copyright Day 24: World Meningitis Day	24: Administrative Professionals Day 28: National Day of Mourning 29: International Dance Day

Polling 101 [INFOGRAPHIC]

sloritz@4imprint.com — Thu, 04 Apr 2013 16:14:05 +0000

Celebrate National Nurses Week!

Becky — Thu, 04 Apr 2013 14:46:56 +0000

Each year May 6-12 is National Nurses Week, a time to thank the nurses that play such an important role in the care of our patients and loved ones. They bring into their daily work knowledge, kindness, and understanding that keep patients cared for and comfortable.

Show You Care – Nurses spend a great deal of time caring for others, and they may not have the time to pamper themselves. Giving gifts that focus on them and their own lifestyles can show how much you need them and care for their well-being.

Exhibit Their Pride – Nursing takes dedication. Give them a gift that enables them to show pride in what they do, and the commitment they give show to others. They will continually be reminded of the importance of their work.

Be Supportive – Show that you support causes near and dear to them, something that they may come across in their daily work. Taking the time to show that there is a common goal can serve as a motivator to continue their hard work.

Thank them for the commitment to others by showing them how much their work is appreciated!

Event menu makeover

David — Wed, 03 Apr 2013 19:07:00 +0000

Below are some simple ideas for tasty treats and other menu suggestions you can use to energize your audience and leave them with a lasting impression at your next trade show event.

The dish on what to dish
Planning an event menu can be a daunting task. There are usually a slew of food options and trying to decipher what may be a healthy, energy boosting food that tastes great is no easy job. Here are a few things to keep in mind:

Offer low calorie, low fat food options. Ingesting too many calories and too much fat in a short period of time can cause digestive upset and fatigue. Skip the doughnuts and opt for a fruit and yogurt parfait instead. Serve it up in an imprinted, clear glass, Irish-style coffee mug to make the ultimate impression. Also, keep portions small to curb overindulging—offer bagel quarters or silver dollar-sized sandwich rolls.
Emphasize whole grains. Whole grain breads, pastas, rice and cereal will keep attendees vitalized much longer than those made from refined grains. Plus, the fiber in whole grains can help people feel full longer, which may prevent overeating. Think baked tortilla chips with fresh salsa or whole grain crackers or pita bread with hummus. Include a logo’d sandwich spreader for easy application.
Serve lean meats, poultry or fish. Small portions of lean cuts of beef, pork, skinless chicken or fish can provide the protein needed for energy while skimping on the fat and calories that cause fatigue. Opt for meats that are broiled, steamed, grilled or baked to avoid excess oils and fats.
Serve fruits and vegetables. We’ve all heard that an apple can provide as much of an energy boost as a cup of coffee. Plus, most fruits and vegetables are naturally low in fat and calories and are filling, too. How about some raw veggies served with a shooter of low-fat ranch dressing? Or delicious fruit skewers made of fresh, colorful, seasonal fruit?
Push water. Drinking water can help keep energy levels up. In fact, daytime fatigue is most commonly attributed to mild dehydration. Provide attendees with a logo’d tumbler and keep the pitchers of water flowing throughout the day.
Snack smart. Snacks should serve to provide stamina and a boost between meals. Just a handful of trail mix consisting of dried fruit and nuts can provide the needed umpf to get through the midday slump. Or how about a popcorn station where attendees can customize their corn. Cinnamon and sugar, parmesan cheese or spicy curry are great flavor options. Serve it up in a small popcorn box imprinted with your sponsor and conference info.
Skip the heavy desserts. Heavy desserts high in fat and calories can cause a steep rise in blood sugar which triggers sleepiness. Forgo the cheesecake or ice cream sundae stand for a build-your-own strawberry shortcake station complete with angel food cake, fresh strawberries and low-fat, whipped topping. Or how about a delicious, mini fruit pizza consisting of a jam glaze, an array of berries and ricotta cheese. Don’t forget to make your mark and throw in a logo-imprinted, gourmet pizza cutter.

"How Does Junk Food Affect the Way You Concentrate?" LIVESTRONG.COM. N.p., n.d. Web. 10 Feb. 2013.

"Wellness Program." University of California Riverside. N.p., n.d. Web. 10 Feb. 2013.

"TeensHealth." Why Is Whole-Grain Bread Healthier Than White Bread? N.p., n.d. Web. 11 Feb. 2013.

Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 29 Oct. 2012. Web. 10 Feb. 2013.

"10 Reasons to Drink Water." 10 Reasons to Drink Water. N.p., n.d. Web. 10 Feb. 2013.

"Seeing Beyond the Menu: How to Offer Healthier Event Cuisine." TSNN Trade Show News. N.p., n.d. Web. 11 Feb. 2013.

"20 Foods That Make You Sleepy | Reader’s Digest." Reader’s Digest. N.p., n.d. Web. 11 Feb. 2013..



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