Angie describes ...

How to strengthen your digital healthcare marketing strategy – Canada

It’s time for a check-up—for your digital healthcare marketing strategy, that is. We offer ideas to h...

Sarah recommends ...

How to strengthen your digital healthcare marketing strategy

How’s your digital healthcare marketing strategy? Optimizing for local SEO and producing educational co...

How to strengthen your brand with local marketing

Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...

Sarah recommends ...

How to strengthen relationships using community giveaways

Connecting with your neighbors cultivates trust and loyalty. Use community giveaways to build relationshi...

Pam likes ...

How to Sneak Activity into Sedentary Work for Healthy Employees

Sitting for long periods is detrimental to employee fitness and health. Learn several ways to sneak activ...

Jon likes ...

How to snag customers with geofencing – Canada

Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...

Rebecca recommends ...

How to snag customers with geofencing

Give customers a virtual tap on the shoulder with geofencing and marketing promo items. They’ll walk th...

Andy recommends ...

How to shake up your next gala – Canada

How can your nonprofit shake things up to make its next gala one your community members will want to atte...

Sherry writes ...

How to score big with clients and staff using sports giveaways – Canada

How to use sports-themed giveaways to score big with prospects, clients and employees. We offer ideas to ...

Meghan discusses ...

How to score big with clients and staff using sports giveaways

From employee appreciation to client retention, sports-themed giveaways can help put your brand on the bo...

Amanda writes ...

How to repurpose content to reel in more leads, get double duty and more – Canada

Whether you have a website full of valuable content or just a few pieces, repurposing your content saves ...

Matt shares ...

How to repurpose content to reel in more leads, get double duty and more

Want to repurpose your content but not sure where to begin? It’s easier than you might think. We offer ...

Adam suggests ...

How to rally employees after a rough customer experience – Canada

Negative customer experiences can leave the team feeling down. Learn how to boost employee morale with th...

Amy shares ...

How to rally employees after a rough customer experience

How do you help your team rebound from a poor customer experience that leaves them down and out? Boost em...

Shaun likes ...

How to put a fresh spin on classic promotional products

Some people hang on to their favorite promo items for more than 11 years. We offer new and memorable ways...

Karri discusses ...

How to plan a parade that’s one for the books – Canada

If you’re tasked with planning your agency’s parade entry—or the entire parade—here are several t...

Adam shares ...

How to plan a parade that’s one for the books

Whether you’re planning an entire parade or participating with your agency or department, we hope these...

Angie likes ...

How to pick the best promotional travel mug

With so many promotional travel mug options, how do you decide which one makes the best giveaway? Our com...

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...

Angie describes ...

How to make the most of hybrid events – Canada

With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...

Molly chooses ...

How to make the most of hybrid events

When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...

Laura discusses ...

How to make the most of a small trade show booth – Canada

Capture your audience’s attention, even when you have a small trade show booth. We offer suggestions su...

Rebecca discusses ...

How to make the most of a small trade show booth

Attract attention and get more qualified leads regardless of your trade show booth’s size. We offer ide...

Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...

Erika likes ...

How to leverage emerging social media for business – Canada

Being an early adopter of new social platforms can pay off big. Learn about the latest apps to utilize so...

Robert shares ...

How to leverage emerging social media for business

Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...

Amanda describes ...

How to launch a student book club – Canada

Book clubs can be a great way to get students excited about reading. Set the stage for fun with these hel...

Amanda suggests ...

How to launch a student book club

Studies show students who read for fun have higher scores in language comprehension, vocabulary and even ...

Alysia likes ...

How to increase transactions using promotional marketing giveaways – Canada

Transactional marketing can put you on the fast track to skyrocketing sales. We offer ideas on ways to us...

Adam describes ...

How to increase transactions using promotional marketing giveaways

Marketing giveaways can be the secret sauce to highly effective transactional marketing. We offer ideas t...

Shaun recommends ...

How to incorporate outdoor classroom activity ideas for all grade levels – Canada

With several learning styles in one classroom, many teachers appreciate the benefits of outdoor lessons. ...

Jason writes ...

How to incorporate outdoor classroom activity ideas for all grade levels

Outdoor lessons help students absorb learning and retain more. We offer outdoor classroom activity ideas ...

Jennifer discusses ...

How to implement a culture of transparency in your marketing – Canada

What do consumers mean when they say they want transparency? According to a study by Sprout Social®, the...

Debra writes ...

How to implement a culture of transparency in your marketing

One recent study showed an impressive 94% of consumers are likely to be loyal to a brand that commits to ...

Sarah shares ...

How to host an impressive event with perfect open house giveaways

Leave a lasting impression on everyone who steps through the front door and make your event a success, wi...

Maria shares ...

How to hook customers with a great brand story – Canada

A great brand story can capture potential customers’ attention and keep them loyal. We offer ideas, lik...

Kongcheng shares ...

How to hook customers with a great brand story

Gain your audience’s attention and earn their loyalty with a great brand story. We offer ideas, like be...

Zach likes ...

How to Have a Digital Detox with Office Promotional Items – Canada

Headaches. Dry eye. Poor posture. All this time on screens is having an impact on our workday. Office pro...

Tiffany likes ...

How to Have a Digital Detox with Office Promotional Items

Hours in front of screens can cause headaches and eye strain. Use these tips and office promotional items...

Adam digs ...

How to Give Your Trade Show Display Booth a Refresh

How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...

Brenda recommends ...

How to get testimonials to drive business growth – Canada

Quality customer testimonials are an effective way to generate more business. Read tips on how to get tes...

Jon recommends ...

How to get testimonials that drive business growth

Customer testimonials can help build your business. We share tips on how to get testimonials and which cu...

Sarah recommends ...

How to Get Referrals From Customers

Discover how to get referrals by improving client relationships.

Alysia recommends ...

How to get patient reviews: 5 easy tips – Canada

Once you know how to get patient reviews, your healthcare organization is sure to see a boost—which wil...

Rebecca recommends ...

How to get patient reviews: 5 easy tips

Knowing how to get patient reviews can lead to more patients—and an even greater number of patient revi...

Alexis describes ...

How to Find Your Social Mission – Canada

Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...

Rebecca shares ...

How to Find Your Social Mission

Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...

Carrie suggests ...

How to engage parents and families in the educational process – Canada

Knowing how to engage parents and families in the educational process can help students succeed in school...

Meghan writes ...

How to engage parents and families in the educational process

Knowing how to engage parents and families in the educational process is an essential factor in student s...

Alysia discusses ...

How to encourage people to vote – Canada

With a minority federal government, Canadians could be going to the polls or voting by mail anytime. We o...