Amanda discusses ...

Conference gift bag ideas that will leave a lasting impression – Canada

Looking for conference gift bag ideas? We're sharing our top tips for impressing your audience with swag ...

Angie discusses ...

Conference gift bag ideas that will leave a lasting impression

Great conference gift bag ideas make a strong first impression. Show attendees the love by selecting the ...

Carrie writes ...

Communication with the next generation of patients: How to market to Gen Z – Canada

When you know how to effectively market to Gen Z, you can capture a whole new generation of patients. We ...

Ryan writes ...

Communication with the next generation of patients: How to market to Gen Z

When it comes to marketing to Gen Z patients, think mobile-first, use personas and tap into influencers. ...

Cheryl discusses ...

Co-marketing: The smart strategy to expand your reach! – Canada

Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...

Shaun writes ...

Co-marketing: The smart strategy to expand your reach!

Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.

Sarah recommends ...

Classroom tips to boost student engagement

Build relationships. Praise effort. Stay positive. Try these classroom management tips to help students s...

Gail discusses ...

Celebrate with giveaway ideas for Small Business Week

National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...

Adam describes ...

Captivating contests and prizes to engage your audience – Canada

Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...

Amy writes ...

Captivate their senses—and interest—with a multisensory exhibit – Canada

A study by Oxford University found that more than half of millennials feel increasingly disconnected from...

Daryl writes ...

Captivate their senses—and interest—with a multisensory exhibit

The average consumer is exposed to nearly 10,000 brand messages per day.

Marc describes ...

Calendar giveaways: Leave an impression that lasts month after month

In a digital-scheduling world, stand out with tangible calendar giveaways. Versatile and useful, calendar...

Rebecca discusses ...

Build your brand with these healthcare event hosting tips – Canada

Online, in-person and hybrid events help share your healthcare brand in the community. Learn 4 helpful ev...

Liz writes ...

Build your brand with these healthcare event hosting tips

Your brand is the face of your healthcare organization. These 4 useful event hosting tips will help you g...

Gina writes ...

Build stronger relationships with your patients – Canada

A strong relationship with a healthcare provider will make a patient more inclined to share important inf...

Matt suggests ...

Build stronger relationships with your patients

The word “care” is an integral part of healthcare.

Kristi likes ...

Bring on the fun with novelty giveaways – Canada

4imprint novelty expert, Rebecca, gives the scoop on what’s fun and trending in the novelty giveaway ca...

Gail describes ...

Bring cheer to customers this holiday season – Canada

As the year comes to a close, knowing how to delight customers during the holiday season can make them fe...

Casey writes ...

Bring cheer to customers during the holiday season

From Thanksgiving until the new year, knowing how to delight customers can help your business win big. Ch...

Emily writes ...

Branding your city—it’s more than a motto – Canada

City branding requires much more than just a motto.

Jason writes ...

Branding your city—it’s more than a motto

Much the way you have to know what a product does before you can sell it, you must know the ins and outs ...

Amanda digs ...

Branding with emotion: If you build it, they will buy – Canada

Stand out from the competition with a marketing strategy that makes real, lasting connections. Here are a...

Cheryl describes ...

Boost student motivation by using these classroom tips – Canada

Finding ways to get students engaged with learning can be a fun challenge. We offer ideas to get students...

Amanda likes ...

Body Camera Pros and Cons

This article discusses body camera pros and cons for government employees who face high-conflict situatio...

Angie shares ...

Bleisure travel: Mix business with pleasure – Canada

Encourage staff to fit some personal time into their business trips with these bleisure travel tips.

Robert writes ...

Bleisure travel: Mix business with pleasure

Bleisure travel combines company trips with personal time for staff members. Share bleisure travel tips w...

Tiffany likes ...

Best tech giveaways to draw in a crowd – Canada

Technology dominates most people’s lives, and according to a 2017 promotional products industry year in...

Alexis describes ...

Best tech giveaways to draw in a crowd

Here are five of the best tech giveaways for trade shows, including items like power banks, Bluetooth® s...

Sherry shares ...

Attention-Winning Booth Display Ideas

Check out these attention-winning booth display ideas to promote your agency at your next job fair, busin...

Tiffany shares ...

Appealing to younger donors: How to reach Generation Z – Canada

To remain relevant, nonprofits must understand what drives and motivates future generations of supporters...

Yeng recommends ...

Appealing to younger donors: How to reach Generation Z

Knowing the next generation of supporters’ motivations and preferred methods of communication is crucia...

Matt shares ...

An event planning checklist for knockout events

Event planning can be challenging and it is very time-consuming. The process can be overwhelming but with...

Tiffany discusses ...

Amp up your fun run with these 5 winning tips – Canada

Run/walk season is fast approaching. Charity runs (and walks) can increase fundraising dollars, raise awa...

Daryl discusses ...

Amp up your fun run with these 5 winning tips

Whether you’re looking to add a fun run to your nonprofit’s fundraising mix or seeking new ideas to a...

Amy writes ...

A digital press kit for your nonprofit

This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...

Carrie discusses ...

8 promotional product trends to boost your brand – Canada

Brand awareness is about what people feel when they think of your company. These eight promotional produc...

Mark recommends ...

8 promotional product trends to boost your brand

From sustainably made products to techy giveaways to savory snacks, these eight promotional product trend...

Alysia suggests ...

8 fun virtual event gamification ideas – Canada

Capture more attention at virtual trade shows by adding an element of fun. We offer several virtual event...

Alexis suggests ...

8 fun virtual event gamification ideas

Catching attention at a virtual trade show can be an easy win—and a lot of fun. We offer a variety of v...

Karla suggests ...

6 ways to use text messaging for better staff and citizen communication – Canada

Improve staff and citizen communication using text messages. We share 6 ways to use text messaging to con...

Meghan describes ...

6 ways to use text messaging for better staff and citizen communication

Improve staff and citizen communication via texting. We offer 6 ways text messaging can help you connect ...

Mark shares ...

6 virtual networking tips to help you make connections – Canada

Meeting new leads when in-person events are canceled requires a digital approach. Here are six virtual ne...

Tiffany writes ...

6 virtual networking tips to help you make connections

It can be hard to find new leads without in-person networking and trade shows. These virtual networking t...

Andy writes ...

6 tips to keep healthcare marketing emails from ending up as spam – Canada

We offer tips to connect with your patients by making sure your healthcare marketing emails reach their i...

Liz describes ...

6 tips to keep healthcare marketing emails from ending up as spam

Reach your patients with healthcare marketing emails that make it to the inbox instead of the spam folder...

Gina suggests ...

6 tips for conducting successful healthcare focus groups – Canada

Gain insightful feedback from focus groups to better understand patience preferences. After the focus gro...

Alexis chooses ...

6 tips for conducting successful healthcare focus groups

Focus groups help organizations understand patient experiences and preferences. Achieve better insight wi...

Callie discusses ...

6 public relations strategies to build a positive image – Canada

Smart public relations strategies can keep public perception positive even in times of crisis. We give si...

Mark discusses ...

6 public relations strategies to build a positive image

Solid public relations strategies help ensure your business stays strong and relevant through thick and t...

Mark describes ...

6 behind-the-scenes content ideas to strengthen customer relationships – Canada

Showcase your brand’s personality, develop deeper customer understanding and build trust by providing e...