Amanda describes ...

Indoor and outdoor promotional signs help grab attention and increase foot traffic

Creative message displays are a proven way to attract crowds. Use these indoor and outdoor promotional si...

Jason describes ...

Include safe, contactless marketing in your strategy

Since many in-person events, luncheons and trade shows are on hold, it’s time to incorporate contactles...

Adam discusses ...

In-demand tech swag to boost your marketing promotions

4 ideas for in-demand tech swag to boost your marketing promotions, zap the competition and get the atten...

Robert describes ...

Improve your workplace with open and transparent communications – Canada

Transparency is key to maintaining a positive business relationship with staff and customers. These four ...

Marc shares ...

Improve your workplace with open and transparent communications

When trying to effectively communicate with staff and customers, openness and transparency are key. These...

Sherry recommends ...

Impress your audience using new promotional items

Using new promotional items is a great way to make an impression, deepen relationships and encourage enga...

Sarah recommends ...

Impactful branding ideas using promotional products

Form meaningful connections with customers and prospects by combining brand essentials, like voice and st...

Cindy discusses ...

How to Use Promotional Giveaway Items in Brand Contests – Canada

From social media to team challenges, contests engage audiences of all ages and demographics. Throw in th...

Robert shares ...

How to Use Promotional Giveaway Items in Brand Contests

Build excitement and engage fans. These exciting contest ideas and promotional giveaway items are perfect...

Andrea describes ...

How to use Instagram in government

Learn to use Instagram in government and offers practical applications, such as using it to share, define...

Ryan describes ...

How to use digital giveaways to stand out online – Canada

In a crowded online world, it can be difficult to for your brand to stand out. We offer suggestions on us...

Sarah recommends ...

How to use digital giveaways to stand out online

Meaningful digital giveaways can help cut through the noise in the digital landscape to ensure your messa...

Angie describes ...

How to strengthen your digital healthcare marketing strategy – Canada

It’s time for a check-up—for your digital healthcare marketing strategy, that is. We offer ideas to h...

Sarah recommends ...

How to strengthen your digital healthcare marketing strategy

How’s your digital healthcare marketing strategy? Optimizing for local SEO and producing educational co...

Andy recommends ...

How to shake up your next gala – Canada

How can your nonprofit shake things up to make its next gala one your community members will want to atte...

Shaun likes ...

How to put a fresh spin on classic promotional products

Some people hang on to their favorite promo items for more than 11 years. We offer new and memorable ways...

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...

Robert shares ...

How to leverage emerging social media for business

Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...

Shaun recommends ...

How to incorporate outdoor classroom activity ideas for all grade levels – Canada

With several learning styles in one classroom, many teachers appreciate the benefits of outdoor lessons. ...

Jason writes ...

How to incorporate outdoor classroom activity ideas for all grade levels

Outdoor lessons help students absorb learning and retain more. We offer outdoor classroom activity ideas ...

Maria shares ...

How to hook customers with a great brand story – Canada

A great brand story can capture potential customers’ attention and keep them loyal. We offer ideas, lik...

Kongcheng shares ...

How to hook customers with a great brand story

Gain your audience’s attention and earn their loyalty with a great brand story. We offer ideas, like be...

Zach likes ...

How to Have a Digital Detox with Office Promotional Items – Canada

Headaches. Dry eye. Poor posture. All this time on screens is having an impact on our workday. Office pro...

Tiffany likes ...

How to Have a Digital Detox with Office Promotional Items

Hours in front of screens can cause headaches and eye strain. Use these tips and office promotional items...

Adam digs ...

How to Give Your Trade Show Display Booth a Refresh

How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...

Brenda recommends ...

How to get testimonials to drive business growth – Canada

Quality customer testimonials are an effective way to generate more business. Read tips on how to get tes...

Jon recommends ...

How to get testimonials that drive business growth

Customer testimonials can help build your business. We share tips on how to get testimonials and which cu...

Alysia recommends ...

How to get patient reviews: 5 easy tips – Canada

Once you know how to get patient reviews, your healthcare organization is sure to see a boost—which wil...

Rebecca recommends ...

How to get patient reviews: 5 easy tips

Knowing how to get patient reviews can lead to more patients—and an even greater number of patient revi...

Alexis describes ...

How to Find Your Social Mission – Canada

Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...

Andrea likes ...

How to Encourage Carpooling in Your Community

Ride sharing affords passengers with flexibility and the ability to be productive during the commute. In ...

Cindy writes ...

How to easily integrate virtual physical activity into online classrooms – Canada

Looking for easy virtual physical activity ideas to help students stay healthy as they participate in onl...

Sam describes ...

How to easily integrate virtual physical activity into online classrooms

When students are physically active throughout the day, they pay better attention and retain more informa...

Kathi suggests ...

How to develop branding essentials to help grow your audience – Canada

Defined branding essentials, like a vision and mission statement, company culture and brand voice, can he...

Jennifer suggests ...

How to develop branding essentials to help grow your audience

A vision/mission statement, brand voice and positive company culture can help differentiate your business...

Sarah shares ...

How to Create Remarkable Custom Embroidered Apparel

Custom embroidered apparel makes a brand stand out. See tips for making your personalized embroidery pop!...

Sarah recommends ...

How to create an amazing medical profile to help patients find you

Knowing how to write a medical profile not only helps share your expertise, but also helps patients find ...

Suzanne describes ...

How to create a simple online community engagement plan – Canada

More citizen engagement creates better communities. We share steps for crafting an online community engag...

Cory describes ...

How to create a simple online community engagement plan

Are you trying to bring together your citizens in digital spaces? We share some basic steps for crafting ...

Sarah writes ...

How to choose the best promotional apparel for your business

Whether you are buying promotional apparel for employees or customers, these tips will help you choose th...

Jon recommends ...

How to build a strong business foundation

To build a strong business foundation, it’s important to spend time and energy on marketing, recruitmen...

Ryan writes ...

How to brand packaging to actively promote your business – Canada

Sometimes unconventional methods are the best ways to present your products to customers. Try our creativ...

Elizabeth describes ...

How to brand packaging to actively promote your business

From simple cardboard boxes to reusable packaging to one-of-a-kind looks. We offer more ideas on how to b...

Andrea discusses ...

How to Become a Pet Friendly Community – Canada

Is your city pet friendly? Become a pet friendly community by welcoming new pets, providing plenty of out...

Adam discusses ...

How storytelling and marketing gifts make your brand memorable – Canada

Building a strong brand reputation in your community starts with the stories you tell. We offer ideas on ...

Breanna shares ...

How storytelling and marketing gifts make your brand memorable

Help your brand stick in people’s minds with an engaging, entertaining story and on-point marketing gif...

Cheryl discusses ...

How stickers for nonprofits help nourish parents of kids with a cancer diagnosis

Helping parents eat well during their child’s hospital stays makes a hard situation a bit easier. See h...

Cheryl describes ...

How small giveaways spread big brand awareness

Using small giveaways, like mugs and pens, Miriam’s Hope raises awareness about what the organization d...

Cheryl writes ...

How recruitment giveaways encourage future healthcare professionals

Healthcare professionals are crucial to keeping communities healthy. Louisiana HOSA encourages students t...

Suzanne recommends ...

How promotional stainless steel water bottles are made

Promotional stainless steel water bottles are useful gift for just about anyone. Find out how they’re m...