Carrie describes ...

Product launch ideas to propel sales at the next trade show

Help your great new project get discovered at the next trade show with these product launch ideas. Includ...

Erika writes ...

4 trade show marketing trends for the new year

As a trade show exhibitor, you’re likely on the hunt for new trade show marketing ideas.

Shaun describes ...

4 trade show marketing trends for the new year – Canada

We’re sharing some of the most popular trade show trends, along with the best trade show giveaways, tha...

Jon describes ...

Tips to make the most of your trade show experience – Canada

Trade shows are busy and allow only a short opportunity to meet new clients. Hand out trade show giveaway...

Sarah likes ...

Best travel tools for your trade show team

As your team heads across the country to introduce your products and services to potential customers, use...

Amy describes ...

Best travel tools for your trade show team – Canada

According to a recent 4imprint survey, more than 50% of companies that attend trade shows go to six or mo...

Kristi describes ...

Get results with guerilla marketing for trade shows

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

Lia writes ...

Get results with guerilla marketing for trade shows – Canada

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

Lia likes ...

Promotional toys for your kids at heart

The term “trade show” sounds very grown-up.

Jenn discusses ...

Promotional toys for your kids at heart – Canada

The term “trade show” sounds very grown-up. Subsequently, promotional toys may not be the first thing...

Gina writes ...

How to make your first trade show a success

Are you thinking about adding trade shows to your sales and marketing mix?

Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

Barb describes ...

Trade show lighting ideas that will make your exhibit shine

Creative trade show lighting can attract attention, stimulate the senses and create good feelings about y...

Gail discusses ...

Trade show lighting ideas that will make your exhibit shine – Canada

Attract more visitors by using creative trade show lighting at your booth.

Angie suggests ...

Follow-up tools to turn trade show prospects into customers

According to a survey performed by 4imprint®, 76% of companies attend trade shows to generate leads.

Amy discusses ...

Follow-up tools to turn trade show prospects into customers – Canada

With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...

Angie discusses ...

Turn information into interaction with experiential marketing

Trade shows are often crowded with booths, so making yours stand out is key.

Adam suggests ...

Turn information into interaction with experiential marketing – Canada

Trade shows are often crowded with booths, so making yours stand out is key.

Alysia shares ...

Snag valuable face time in a digital world

More than 4 billion people across the globe use the internet. In the United States, there are an estimate...

Amy discusses ...

Snag valuable face time in a digital world – Canada

More than 4 billion people across the globe use the internet. In Canada, 76 percent of the population use...

Robert discusses ...

Data collection pro-tips to create better lead connections

While making an initial contact is essential for a relationship, following up is even more critical.

Daryl writes ...

Captivate their senses—and interest—with a multisensory exhibit

The average consumer is exposed to nearly 10,000 brand messages per day.

Amy writes ...

Captivate their senses—and interest—with a multisensory exhibit – Canada

A study by Oxford University found that more than half of millennials feel increasingly disconnected from...

Gina recommends ...

Travel tips to make their next business trip take off with ease

Last year, Americans took 462 million domestic business trips.

Amanda describes ...

Travel tips to make your next business trip take off with ease – Canada

Canadian travellers took 35.1 million domestic business trips in 2016, an increase of 5.7 percent over th...