Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Make gold: The business alchemy of great customer service
The secret ingredients to great customer service include excellent communication skills, empowered employ...
Make marketing magic with these 4 fundamentals
In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...
Make your next trade show appearance work for you
Trade shows are the place to gain new leads, network or introduce your product to potential clients. With...
Making a Career Change
This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...
Meditation at work: How to manage information and manage your mind
Meditation at work can increase energy levels and improve productivity. This Blue Paper® discusses other...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Millennials
Millennials are our future business leaders. This generation’s workforce attitudes and offers tips to a...
Office Moving
This Blue Paper explores the benefits of office moving, the latest office design ideas and why a business...
Online best practices: Social media policies for employees
Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...
Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Promoting diversity in the workplace: The difference difference makes
Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...
Ready, set, revenue: Tips for selling promotional products
Selling promotional products lets you engage with supporters, raise funds and increase visibility of your...
Share the new you with branded promotional items
Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Social Customer Service
This Blue Paper explores why customers love social customer service through messaging and how brands can ...
Storytelling strategies to make your brand’s story a best-seller
PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Success stories: Follow-up trade show swag ideas that got results
It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies ...
Swag bags for events make a long-lasting impression
These six tips on creating swag bags for events can help you select the best bag and the ideal swag to ma...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
The Science of Successful Brand Storytelling in Marketing
When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...
The surprising power of thank-you gifts for customers
Thank-you gifts for customers improve client loyalty. This Blue Paper helps you pick the right time and t...
Tips for Building Successful Teams
Successful companies are composed of strong teams. Encourage your teams to achieve common goals with thes...
Trending giveaways to help you kick off the new year
Stay on top of business trends to keep your brand current. Trending giveaways in technology and sustainab...
Wellness in the Workplace-Trends to Trust
Trying to keep up with the latest workplace wellness trends? This Blue Paper® guides you through the hot...
Workplace Distractions
This Blue Paper offers tips for organizations looking to minimize distractions at work by promoting effic...