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5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

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Artificial Intelligence

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Audience Intent Marketing

This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...

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Awards and recognition for employees not only help staff feel good about themselves—they make them bett...

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Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

Best promotional items of 2018: Achieve your marketing goals with these tips and trending promotional products

A new year brings new opportunities. Make this year's marketing plan a strong one with help from the late...

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...

Beyond hello and a handshake: How to network effectively

Networking can help you make connections with prospective clients. The latest edition of our Blue Papers�...

Boost team spirit with team-building gifts

A strong team spirit builds a better company. These tips and team-building gifts will help you take team ...

Build big business benefits with company community service

Caring for your community has big benefits. See how to build company community involvement to benefit emp...

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Build strong business connections with community involvement

This Blue Paper shows how community involvement can help boost business relationships. Learn how engaging...

Buying promotional products: 5 easy ways to avoid a horror story

In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret...

Celebrations and company anniversary gifts that wow

Celebrating your company’s anniversary is a great way to generate buzz and increase marketing reach. He...

Choose wisely: The power colours can have on your brand identity

Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the scie...

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Color in branding: How to use your hues

We live in color—and so should your marketing. Find out how color in branding helps influence how custo...

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Company Culture

This Blue Paper explores company culture and offers tips on how to hire for a cultural fit. Developing an...

Creating referral marketing strategies that work

Referral marketing strategies help increase traffic to your business. Learn effective ways to boost both ...

Creative leave-behind ideas to get ahead in business

Leave-behinds provide potential customers with the information they need to keep your brand top of mind. ...

Custom work uniforms: Find the perfect fit for your brand

Custom work uniforms can tell people about your business at a glance. This Blue Papers® edition offers t...

Customer education—the marketing strategy that makes the grade

Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...

Data-driven marketing strategies steer you toward success

Improve your strategic marketing planning process by using data and the latest promotional products. Here...

Defend your team with these tips and safety incentive gifts

Safety programs protect your staff—and your bottom line. These tips, along with safety incentive gifts,...

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Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

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Digital Marketing for Small Business

This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...

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Does My Business Need an App?

Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...