Amanda recommends ...

5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

Zach suggests ...

Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

Beyond hello and a handshake: How to network effectively

Networking can help you make connections with prospective clients. The latest edition of our Blue Papers�...

Creative leave-behind ideas to get ahead in business

Leave-behinds provide potential customers with the information they need to keep your brand top of mind. ...

Angie suggests ...

Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

Expert sales training techniques that will step up your game

Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...

How to choose the best trade show giveaways for your next event

Promotional products start conversations with potential clients. Discover the top trade show giveaways to...

How to keep customers flowing through your sales pipeline

Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...

Tiffany writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

Adam suggests ...

Office Moving

This Blue Paper explores the benefits of office moving, the latest office design ideas and why a business...

Reach customers year-round with promotional gift items

Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Success stories: Follow-up trade show swag ideas that got results

It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies ...

Gail writes ...

Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...

The surprising power of thank-you gifts for customers

Thank-you gifts for customers improve client loyalty. This Blue Paper helps you pick the right time and t...