Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
amplify: Photo Finish
A couple’s rebranding campaign used a promotional mug that created a buzz on social media giving them t...
Customer Loyalty Programs
Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
The Best Holiday Gifts for Employees
Great gifts for employees show them they’re valued and appreciated by your organization. Check out thes...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
amplify: Mergers and Acquisitions
October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...
Celebrate with giveaway ideas for Small Business Week
National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...
3 effective places to ask for customer reviews – Canada
It’s easier than ever for prospective customers to learn about your brand. In fact, information is ofte...
3 effective places to ask for customer reviews
For many people, the most important information comes from your current customers.
Eye-Catching Small Business Displays – Canada
With a little creativity and some promotional products for small business, you can pull off a wow-worthy ...
5 steps to hosting a successful open house
An open house can be a great promotional tool for your small business, allowing you to introduce new prod...
Market your way to the best Small Business Saturday® yet
Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...
Kick your new sales year into high gear
When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...
Kick your new sales year into high gear – Canada
As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...
Social media engagement tips that are worth the share – Canada
It may come as no surprise that 94 percent of small businesses use social media for marketing.
Social media engagement tips that deserve a thumbs up
Read on to get some social media marketing ideas for small business. Then pair them with social media giv...
How to snag customers with geofencing – Canada
Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...
How to snag customers with geofencing
Give customers a virtual tap on the shoulder with geofencing and marketing promo items. They’ll walk th...
How storytelling and marketing gifts make your brand memorable
Help your brand stick in people’s minds with an engaging, entertaining story and on-point marketing gif...
4 tips for a better hybrid shopping experience
Hybrid shopping is here to stay. Offer customers purchasing options to choose from by trying these tips t...
4 tips for a better hybrid shopping experience – Canada
People are looking for hybrid shopping options to stay long after the pandemic is over. We share tips for...
The latest imprint methods to make your logo stand out
Whether you want your logo to pop, look more richly engraved or last longer, our new imprint methods for ...
The latest imprint methods to make your logo stand out – Canada
For branded giveaways that stand out, these new imprint methods can make your logo even more eye-catching...
Cold weather giveaways: Gear up for cool weather with stylish jackets, vests and more! – Canada
As cooler temperatures settle in, use cold weather giveaways to help your staff, customers and prospects ...
Cold weather giveaways: Gear up for cool weather with stylish jackets, vests and more
Cooler temperatures are just around the corner. Help your staff, customers and prospects gear up for wint...
The best small business giveaways to celebrate BDC Small Business Week – Canada
Make the most of Small Business Week 2022 with our updated annual list of ideas and small business giveaw...
Metal giveaways: Long-lasting gifts for long-lasting impressions
A long-lasting gift ensures your clients, prospects and employees will remember you for years to come. We...
Explore branded drinkware gift options
From classic ceramic to bamboo lids, branded drinkware giveaways are perfect for making a lasting impress...
Logoed promotional gifts can help boost charitable donations
Carry your message and branding through the years with logoed promotional gifts. We offer ideas, from non...
Logoed promotional gifts can help boost charitable donations – Canada
Branded promo gifts are a great way to get a fantastic return on investment. These ideas can help bring y...
Show you care with a strong cause marketing strategy – Canada
Doing good in the community is good for business. We share tips on creating a cause marketing strategy, f...
Show you care with a strong cause marketing strategy
Building a better community can help your business. We share ideas for developing a cause marketing strat...
Tips to support a flexible marketing strategy
Unexpected events can happen that impact your marketing strategies. We offer flexible marketing plan idea...
Tips to support a flexible marketing strategy – Canada
When unexpected events change your marketing plans, being flexible helps you stay successful. We offer ma...
The hottest in cooler giveaways
Quickly become the hottest brand around when you provide useful cooler giveaways to customers and employe...
The hottest trends in logoed coolers – Canada
Make this summer the bests yet with the hottest gift in town: cooler giveaways. Merchandising expert, Mel...
4 ways to use summer giveaways to heat up your brand – Canada
Help clients and staff make the most of the season with summer giveaways—from practical travel items to...
4 ways to use summer giveaways to heat up your brand
Whether headed out for fun in the sun, a delicious barbecue or outdoor games, your brand can stay on thei...
Outdoor memories last longer with promotional camping products and hiking gear – Canada
From backyard games to hiking adventures, help your clients, staff and prospects make the most of summer ...
Outdoor memories last longer with promotional camping products and hiking gear
Promotional camping products can help your staff, customers and prospects enjoy the warm weather while th...
Conjure up good vibes with retro giveaways – Canada
Incorporating retro giveaways into your sales and marketing can help people associate your brand with pos...
Conjure up good vibes with retro giveaways
Help customers, prospects and team members associate your brand with positive feelings from decades past ...
Wireless ear buds: Tune in to your customers with this hot tech giveaway
When you offer must-have technology giveaways, you’re sure to be remembered. Our merchandising expert g...
How to score big with clients and staff using sports giveaways
From employee appreciation to client retention, sports-themed giveaways can help put your brand on the bo...
How to score big with clients and staff using sports giveaways – Canada
How to use sports-themed giveaways to score big with prospects, clients and employees. We offer ideas to ...