Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
amplify: Photo Finish
A couple’s rebranding campaign used a promotional mug that created a buzz on social media giving them t...
Customer Loyalty Programs
Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
The Best Holiday Gifts for Employees
Great gifts for employees show them they’re valued and appreciated by your organization. Check out thes...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
amplify: Mergers and Acquisitions
October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...
Celebrate with giveaway ideas for Small Business Week
National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...
3 effective places to ask for customer reviews – Canada
It’s easier than ever for prospective customers to learn about your brand. In fact, information is ofte...
3 effective places to ask for customer reviews
For many people, the most important information comes from your current customers.
Eye-Catching Small Business Displays – Canada
With a little creativity and some promotional products for small business, you can pull off a wow-worthy ...
5 steps to hosting a successful open house
An open house can be a great promotional tool for your small business, allowing you to introduce new prod...
Market your way to the best Small Business Saturday® yet
Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...
Kick your new sales year into high gear
When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...
Kick your new sales year into high gear – Canada
As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...
Social media engagement tips that are worth the share – Canada
It may come as no surprise that 94 percent of small businesses use social media for marketing.
Social media engagement tips that deserve a thumbs up
Read on to get some social media marketing ideas for small business. Then pair them with social media giv...
How to snag customers with geofencing – Canada
Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...
How to snag customers with geofencing
Give customers a virtual tap on the shoulder with geofencing and marketing promo items. They’ll walk th...
How storytelling and marketing gifts make your brand memorable
Help your brand stick in people’s minds with an engaging, entertaining story and on-point marketing gif...
4 tips for a better hybrid shopping experience
Hybrid shopping is here to stay. Offer customers purchasing options to choose from by trying these tips t...