Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...