How to maintain your brand: Ways to maintain your marketing message
To make your company stand out, try these ideas on how to maintain your brand. See what consistency, loya...
Make gold: The business alchemy of great customer service
The secret ingredients to great customer service include excellent communication skills, empowered employ...
Color in branding: How to use your hues
We live in color—and so should your marketing. Find out how color in branding helps influence how custo...
Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...
Promoting diversity in the workplace: The difference difference makes
Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...
Meditation at work: How to manage information and manage your mind
Meditation at work can increase energy levels and improve productivity. This Blue Paper® discusses other...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Ethics in the workplace: The honorable organization
This Blue Paper discusses the history of the honor code and offers organizations a helpful, four-step gui...
Millennials
Millennials are our future business leaders. This generation’s workforce attitudes and offers tips to a...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Workplace Distractions
This Blue Paper offers tips for organizations looking to minimize distractions at work by promoting effic...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Company Culture
This Blue Paper explores company culture and offers tips on how to hire for a cultural fit. Developing an...
Artificial Intelligence
This Blue Paper explores the rise of artificial intelligence and its use in business applications and mor...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
Holacracy®
This Blue Paper explores how Holacracy works, why it’s challenging to implement and best practices for ...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Li-Fi Technology
This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Office Moving
This Blue Paper explores the benefits of office moving, the latest office design ideas and why a business...
Making a Career Change
This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...
Wellness in the Workplace-Trends to Trust
Trying to keep up with the latest workplace wellness trends? This Blue Paper® guides you through the hot...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Does My Business Need an App?
Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...
The Science of Successful Brand Storytelling in Marketing
When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...
Build strong business connections with community involvement
This Blue Paper shows how community involvement can help boost business relationships. Learn how engaging...
Celebrations and company anniversary gifts that wow
Celebrating your company’s anniversary is a great way to generate buzz and increase marketing reach. He...
Make marketing magic with these 4 fundamentals
In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...
Buying promotional products: 5 easy ways to avoid a horror story
In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret...
Data-driven marketing strategies steer you toward success
Improve your strategic marketing planning process by using data and the latest promotional products. Here...
Best promotional items of 2018: Achieve your marketing goals with these tips and trending promotional products
A new year brings new opportunities. Make this year's marketing plan a strong one with help from the late...
Tips for Building Successful Teams
Successful companies are composed of strong teams. Encourage your teams to achieve common goals with thes...
Swag bags for events make a long-lasting impression
These six tips on creating swag bags for events can help you select the best bag and the ideal swag to ma...
Creating referral marketing strategies that work
Referral marketing strategies help increase traffic to your business. Learn effective ways to boost both ...
Effective change-management techniques for your organization
Change is inevitable, but it can also be stressful and expensive. Manage any changes going on in your com...
Make your next trade show appearance work for you
Trade shows are the place to gain new leads, network or introduce your product to potential clients. With...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
Expert sales training techniques that will step up your game
Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...
Creative leave-behind ideas to get ahead in business
Leave-behinds provide potential customers with the information they need to keep your brand top of mind. ...
How to use event swag to make the event experience more memorable
Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...
How thought leadership and training giveaways can build your business
In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...
Awards and recognition for employees to bring out the best in your team
Awards and recognition for employees not only help staff feel good about themselves—they make them bett...