Ever wonder how much influence color has on customers? This Blue Paper discusses how color and branding trends blend together to influence how customers feel about your brand.
For centuries, color was considered an upper-class luxury. Because of the expense of importing dies and the labor-intensive methods of extracting tints from the natural environment, color was a mark of wealth and rank.
Fortunately, those days are long gone. Modern technology makes color available for consumers at all purchasing levels. Advances in printing also make color more affordable to marketers too—providing small and large businesses alike with access to full-color digital printing.
Read on to learn more about how color and branding trends influence how customers perceive your organization.