Carla shares ...

How to maintain your brand: Ways to maintain your marketing message

To make your company stand out, try these ideas on how to maintain your brand. See what consistency, loya...

Andy likes ...

Make gold: The business alchemy of great customer service

The secret ingredients to great customer service include excellent communication skills, empowered employ...

Danielle recommends ...

Color in branding: How to use your hues

We live in color—and so should your marketing. Find out how color in branding helps influence how custo...

Brian digs ...

Plan, promote and party: A guide to planning internal company events

Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...

Cindy likes ...

Promoting diversity in the workplace: The difference difference makes

Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...

Sarah suggests ...

Meditation at work: How to manage information and manage your mind

Meditation at work can increase energy levels and improve productivity. This Blue Paper® discusses other...

Cindy recommends ...

Memetics

If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...

Matt suggests ...

Ethics in the workplace: The honorable organization

This Blue Paper discusses the history of the honor code and offers organizations a helpful, four-step gui...

Amie shares ...

Millennials

Millennials are our future business leaders. This generation’s workforce attitudes and offers tips to a...

Zach suggests ...

Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Shaun describes ...

Workplace Distractions

This Blue Paper offers tips for organizations looking to minimize distractions at work by promoting effic...

Tiffany writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

Andy shares ...

Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...

Angie suggests ...

Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

Alysia recommends ...

Company Culture

This Blue Paper explores company culture and offers tips on how to hire for a cultural fit. Developing an...

Diane recommends ...

Artificial Intelligence

This Blue Paper explores the rise of artificial intelligence and its use in business applications and mor...

Gina recommends ...

Live Streaming

This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...

Gail writes ...

Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...

Adam writes ...

Marketing Attribution

This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...

Sarah recommends ...

Audience Intent Marketing

This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...

Amy discusses ...

Understanding Ad Blockers

Internet users are saying “no” to online advertising.

Andy discusses ...

Holacracy®

This Blue Paper explores how Holacracy works, why it’s challenging to implement and best practices for ...

Angie shares ...

Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...

Casey suggests ...

Li-Fi Technology

This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...

Shaun likes ...

Graphic Design

This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...

Adam suggests ...

Office Moving

This Blue Paper explores the benefits of office moving, the latest office design ideas and why a business...

Brian recommends ...

Making a Career Change

This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...

Bianca shares ...

Wellness in the Workplace-Trends to Trust

Trying to keep up with the latest workplace wellness trends? This Blue Paper® guides you through the hot...

Chee recommends ...

Platform Overload—Choosing the Right Social Media Sites for Business

Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...

Sherry shares ...

Does My Business Need an App?

Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...

Matt recommends ...

The Science of Successful Brand Storytelling in Marketing

When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...

Sarah suggests ...

Build strong business connections with community involvement

This Blue Paper shows how community involvement can help boost business relationships. Learn how engaging...

Celebrations and company anniversary gifts that wow

Celebrating your company’s anniversary is a great way to generate buzz and increase marketing reach. He...

Make marketing magic with these 4 fundamentals

In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...

Reach customers year-round with promotional gift items

Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...

Buying promotional products: 5 easy ways to avoid a horror story

In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret...

Data-driven marketing strategies steer you toward success

Improve your strategic marketing planning process by using data and the latest promotional products. Here...

Best promotional items of 2018: Achieve your marketing goals with these tips and trending promotional products

A new year brings new opportunities. Make this year's marketing plan a strong one with help from the late...

Tips for Building Successful Teams

Successful companies are composed of strong teams. Encourage your teams to achieve common goals with thes...

Swag bags for events make a long-lasting impression

These six tips on creating swag bags for events can help you select the best bag and the ideal swag to ma...

Creating referral marketing strategies that work

Referral marketing strategies help increase traffic to your business. Learn effective ways to boost both ...

Effective change-management techniques for your organization

Change is inevitable, but it can also be stressful and expensive. Manage any changes going on in your com...

Make your next trade show appearance work for you

Trade shows are the place to gain new leads, network or introduce your product to potential clients. With...

How to keep customers flowing through your sales pipeline

Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...

Expert sales training techniques that will step up your game

Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...

Creative leave-behind ideas to get ahead in business

Leave-behinds provide potential customers with the information they need to keep your brand top of mind. ...

How to use event swag to make the event experience more memorable

Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...

How thought leadership and training giveaways can build your business

In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...

Awards and recognition for employees to bring out the best in your team

Awards and recognition for employees not only help staff feel good about themselves—they make them bett...