Maria shares ...

How to hook customers with a great brand story – Canada

A great brand story can capture potential customers’ attention and keep them loyal. We offer ideas, lik...

Jason writes ...

How to incorporate outdoor classroom activity ideas for all grade levels

Outdoor lessons help students absorb learning and retain more. We offer outdoor classroom activity ideas ...

Robert shares ...

How to leverage emerging social media for business

Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...

Erika likes ...

How to leverage emerging social media for business – Canada

Being an early adopter of new social platforms can pay off big. Learn about the latest apps to utilize so...

Andy recommends ...

How to shake up your next gala – Canada

How can your nonprofit shake things up to make its next gala one your community members will want to atte...

Sarah recommends ...

How to strengthen your digital healthcare marketing strategy

How’s your digital healthcare marketing strategy? Optimizing for local SEO and producing educational co...

Angie describes ...

How to strengthen your digital healthcare marketing strategy – Canada

It’s time for a check-up—for your digital healthcare marketing strategy, that is. We offer ideas to h...

Andrea describes ...

How to use Instagram in government

Learn to use Instagram in government and offers practical applications, such as using it to share, define...

Robert shares ...

How to Use Promotional Giveaway Items in Brand Contests

Build excitement and engage fans. These exciting contest ideas and promotional giveaway items are perfect...

Cindy discusses ...

How to Use Promotional Giveaway Items in Brand Contests – Canada

From social media to team challenges, contests engage audiences of all ages and demographics. Throw in th...

Mark describes ...

Make a better match: How to segment audiences

Knowing how to segment audiences lets you get the right message to the right supporters. We offer tips to...

Alysia discusses ...

Make a better match: How to segment audiences – Canada

When you know how to segment audiences, your marketing message can make a bigger impact. We offer tips to...

Barb writes ...

Make an impression: How to look good in virtual meetings

Knowing how to look good in virtual meetings can help your message come through loud and clear. We offer ...

Jason describes ...

Make an impression: How to look good in virtual meetings – Canada

When you present your best self online, you can better connect with the audience you’re trying to reach...

Andy recommends ...

Make the most of your trade show experience

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Amy describes ...

Make the most of your trade show experience – Canada

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Danielle likes ...

Make your Mark with these Business Card Alternatives

Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...

Kathi describes ...

Must-Have Technology for Trade Show Travel

The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...

Sarah recommends ...

Office visit, urgent care clinic or emergency room – Canada

Learn about the levels of care offered at an office visit, urgent care clinic and ER and how this can aff...

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Preventing brain drain in your community

Learn tips for preventing brain drain, like using promotional giveaways to advertise incentives to stay i...

Casey discusses ...

Preventing brain drain in your community – Canada

Is preventing brain drain in your community a challenge? Find out which incentives can help keep graduate...

Zach suggests ...

Promote community recycling programs using eco-friendly giveaways – Canada

Recycling offers many benefits to community—it helps reduce waste, create jobs, conserve resources and ...

Adam likes ...

Promote remote work-life balance – Canada

Avoiding burnout and staying motivated are two benefits of remote work-life balance. We offer ideas to ba...

Alysia recommends ...

Promotional apparel trends you should know about now

Are you looking for the latest promotional apparel trends to make your logo (and those who wear it) look ...

Adam suggests ...

Promotional apparel trends you should know about now

Are you looking for the latest promotional apparel trends to make your logo (and those who wear it) look ...

Amy suggests ...

Promotional apparel trends you should know about now – Canada

Whether you’re looking for the latest colours or patterns, a socially responsible brand or athleisure a...

Jon recommends ...

Promotional banner ideas to share important information – Canada

4imprint sign expert, Stephanie, shares promotional banner ideas to help spread the word about business h...

Pam writes ...

Reduce inconvenient no-show appointments with these 6 tips

Try these ideas to reduce no-show appointments so you can see as many patients as possible.

Adam digs ...

Reduce inconvenient no-show appointments with these 6 tips – Canada

No-show appointments and late cancellations can be inconvenient and costly. Check out ideas on how to red...

Alysia describes ...

School communication strategies: When more is best

When sharing critical information, it can help to overcommunicate. These school communication strategies,...

Carrie describes ...

School communication strategies: When more is best – Canada

Did you know an effective communication strategy tip is to overcommunicate? When you have information to ...

Sam recommends ...

Serve the community better with convenient service options – Canada

Creating new government service options has benefits for the community and your agency. We share three ea...

Sherry discusses ...

Serve the community better with online service options

It’s time to get digital. Putting government online service options online makes citizens’ lives easi...

Amie recommends ...

Show the Love with these Support Staff Recognition Ideas – Canada

Show your appreciation with these support staff recognition ideas for bus drivers, crossing guards, schoo...

Alexis suggests ...

Skip the Discounts: 5 Alternatives to Building Customer Loyalty

For small businesses, offering discounts and rebates can be a double-edged sword.

Tiffany discusses ...

Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada

Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...

Robert describes ...

Teaching students to embrace mistakes

Having the wrong answer isn’t a bad thing—it can create educational opportunities. We share tips for ...

Shaun chooses ...

Teaching students to embrace mistakes – Canada

The wrong answer is just another way to say, "I'm learning.” When it’s time for teaching students to ...

Andy describes ...

Thank you gift bag ideas to recognize donor generosity – Canada

Are you looking for the perfect donor thank you gift that will demonstrate just how much your supporters ...

Jason suggests ...

The future of healthcare marketing: How to stay ahead

Technology, content marketing and exceptional patient experiences. This is the future of healthcare marke...

Molly writes ...

The future of healthcare marketing: How to stay ahead – Canada

Wondering what the future of healthcare marketing will look like? Learn how to keep your organization ahe...

Adam suggests ...

Three benefits of sponsoring community sports teams

Sponsorships can help boost your bottom line. Learn how you healthcare organization can benefit from spon...

Zach suggests ...

Three benefits of sponsoring community sports teams – Canada

Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...

Molly likes ...

Three Ways to Use Storytelling in Your Communications – Canada

Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...

Amy describes ...

Top 10 most effective promotional products

With so many promo items available, it can be hard to choose. Discover the most effective promotional pro...

Gina describes ...

Top 10 most effective promotional products – Canada

Selecting the best giveaways for your business can be a challenge. According to research, these are the m...

Anabel writes ...

Trade show alternatives that reach beyond the exhibit floor

When the show can’t go on, find new ways to bring your products and services to your customers using tr...

Jason likes ...

Trendy promotional items to up your 2020 giveaway game

Give them something to talk about—hot topics, the coolest giveaways and your brand. Check out trendy pr...

Mark writes ...

Virtual job interviews: Benefits, challenges and simple tips

Virtual job interviews have both benefits and challenges. We share tips (and interview gifts) for making ...

Meghan writes ...

Virtual job interviews: Benefits, challenges and simple tips – Canada

Virtual job interviews create both benefits and challenges for healthcare organizations. We share tips (a...