5 content marketing strategies to boost engagement
If you're one of the many organizations already engaged in content marketing, you may be looking for some...
5 content marketing strategies to boost engagement – Canada
This article offers five new ways to market your content, plus some promotional giveaway ideas to support...
Co-marketing: The smart strategy to expand your reach!
Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.
Co-marketing: The smart strategy to expand your reach! – Canada
Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...
Bite-size ads keep them coming back for more
In 2016, Google® launched a new ad format called bumper ads.
Bite-size ads keep them coming back for more – Canada
A quick laugh. A heart-tugging moment. A fabulous feature. You can choose to highlight any one of these t...
Advantageous ways AI can power up customer interactions – Canada
The use of artificial intelligence (AI) in customer service is on the rise, and it’s likely more common...
Advantageous ways AI can power up customer interactions
One study estimated that by 2020, 85 percent of customer interactions will occur with no human involvemen...
4 tips to promote local tourism
Tourism creates jobs, revenue and civic pride. Discover 4 ways to promote tourism, including using touris...
4 tips to promote local tourism – Canada
Tourism has the potential to create both jobs and revenue. Explore 4 ways to promote tourism, including u...
5 helpful online appeal tips for every nonprofit
Increase donations and recruit volunteers with stand-out digital promotions. Use these tips, and promotio...
5 helpful online appeal tips for every nonprofit – Canada
A successful digital ad campaign can bring big results. Follow these steps to snag the online audience wi...
Marketing your small business to a big-city audience
In a big city, residents are inundated with lots of messages every day. Stand out with these city marketi...
Marketing your small business to a big-city audience – Canada
Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...
How to kick off same-day delivery services for small businesses
Learn how to use small business promotional items to market your same-day delivery service.
How to kick off same-day delivery services for small businesses – Canada
Same-day delivery is one investment too good to pass up. Check out why this play is a smart call. Plus, g...
5 money-saving tips for entertaining clients
Entertaining clients doesn't have to empty your organization's wallet. These tips, from setting a budget ...
5 money-saving tips for entertaining clients – Canada
Try these budget-friendly ways to entertain clients with inexpensive gifts.
Three Ways to Use Storytelling in Your Communications – Canada
Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...
Three Ways to Use Storytelling in Your Communications
We're sharing three ways to use storytelling to open up the line of communication with your audience.
Three benefits of sponsoring community sports teams
Sponsorships can help boost your bottom line. Learn how you healthcare organization can benefit from spon...
Three benefits of sponsoring community sports teams – Canada
Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Make the most of your trade show experience
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...