Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
amplify: Photo Finish
A couple’s rebranding campaign used a promotional mug that created a buzz on social media giving them t...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Customer Loyalty Programs
Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
The Best Holiday Gifts for Employees
Great gifts for employees show them they’re valued and appreciated by your organization. Check out thes...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
amplify: Mergers and Acquisitions
October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...
Your guide to meaningful small business community involvement – Canada
Engaging with the community helps create connections that can help small businesses thrive. Find out how ...
Your guide to meaningful small business community involvement
Engaging with the community helps create connections that can help small businesses thrive. Find out how ...
Video testimonials: How to transform current customers into spokespersons – Canada
Video testimonials are an effective tool to grow your clientele. Read how promotional products for small ...
Video testimonials: How to transform current customers into spokespersons
Grow your clientele by encouraging current customers to leave video testimonials and thank them for their...
amplify: Meaningful ways to make an impact
Marketing budgets are tight. Check out how the #goodmom movement successfully leverages guerrilla marketi...
Celebrate with giveaway ideas for Small Business Week
National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...
3 effective places to ask for customer reviews – Canada
It’s easier than ever for prospective customers to learn about your brand. In fact, information is ofte...
3 effective places to ask for customer reviews
For many people, the most important information comes from your current customers.
Grow your reach with marketing campaign ideas for small business
From digital to outdoor marketing, there is more advertising noise today than ever before.
Grow your reach with marketing campaign ideas for small business – Canada
It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.
Incentives for survey participation – Canada
Surveys are truly a win-win scenario for businesses and consumers. Customers offer you feedback that yo...
Incentives for survey participation
Surveys are a win-win scenario for businesses and consumers. Customers offer you feedback that you can th...
Eye-Catching Small Business Displays – Canada
With a little creativity and some promotional products for small business, you can pull off a wow-worthy ...